Mascaras
Our favourite finishing touch is mascara. Whether you want to add length, definition, or extreme volume, we have the ultimate collection of mascaras right here. From dramatic and natural, to blue and waterproof mascara, create a variety of looks to showcase every side of you.
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Magnificent Mascara 01 (10ml)
ValentinoMagnificent Mascara 01 (10ml)
£33.00
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The perfect mascara: tips for a red carpet ready gaze!
The secret to long, thick, full, perfectly curled lashes really does exist - and it lives inside a small tube of mascara. A true essential in every makeup routine, mascara adapts to any occasion. Whether you’re creating a natural everyday look or pairing it with something bold and fashion forward, black mascara elevates every eye, giving the wearer a deep, intense, magnetic expression.
Sephora’s extensive mascara assortment shows just how many options are out there - so to make sure you choose the right one, follow our expert tips and you won’t be disappointed. Get ready to explore formulas based on your eye shape and lash type, discover the mascaras best suited to your needs, and learn how to apply them like a true makeup artist.
A mascara for every need
Have you tried a friend’s favourite mascara only to find it doesn’t give you the same result? Chances are, it’s simply not right for your lashes. Every mascara at Sephora stands out for two key elements: the brush and the formula.
The brush plays a crucial role in defining, volumising and curling your lashes. The formula can vary in texture, water‑resistance, colour intensity, and lash‑nourishing ingredients. Finding the right combination for your eye shape (small, large, almond‑shaped, downturned…) and your lash type (length, texture, curl, thickness) is the secret to achieving incredible results with minimal effort.
Here’s what to look out for:
1. The brush
2. Shape
Brush shapes determine the final finish:
- Straight brushes: perfect for separated, defined lashes
- Curved or hourglass brushes: ideal for lifting and opening the eyes, especially on almond or downturned shapes
- Cone‑shaped brushes: great for adding volume to outer lashes for a “cat‑eye” effect
Bristles
Bristle length, density and spacing also influence the result:
- Long bristles: separate and lengthen
- Short bristles: maximise volume
- Widely spaced bristles: help define each lash
- Tightly packed bristles: deliver curl and lush volume
Material
Most brushes use synthetic bristles, though natural alternatives exist. The firmness of the brush affects both the application feel and how evenly the product is distributed through the lashes.
The formula
Mascara formulas are just as important, delivering targeted results. The main types include lengthening, volumising, curling, waterproof and multi‑tasking mascaras.
Lengthening mascara: runway‑ready lashes
Lengthening mascaras use plant‑based or synthetic fibres, polymers and ingredients like panthenol to coat lashes and visually extend them. Perfect for large or round eyes seeking a “false lash” effect.
Try Benefit Cosmetics They’re Real! Magnet Mascara for dramatic length.
Volumising mascara: lush, fuller lashes
A must‑have for sparse lashes. These formulas often contain acacia gum, film‑forming polymers and copolymers to create a thicker, denser lash effect.
Try Benefit BADgal BANG! Mascara or Sephora Collection Size Up for next‑level volume.
Curling mascara: eyes wide open
Ideal for straight or downward‑pointing lashes. Curling formulas lift and hold lashes in place — often without needing a lash curler.
Customer favourites include Charlotte Tilbury Pillow Talk Push Up Lashes and Benefit Roller Lash Curling Mascara.
Waterproof mascara: your stay‑all‑day hero
Perfect for special events, heat, long days or workouts. With higher concentrations of oils, copolymers, waxes and silicones, waterproof formulas resist water, sweat and humidity without smudging.
Try Too Faced Better Than Sex Waterproof for budge‑proof wear.
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