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Rare BeautyRARE BEAUTY Perfect Strokes Universal Volumising Mascara
This black, smudge-proof mascara by Rare Beauty has an all-in-one effect. It is suitable for every lash type and comes with a unique eye-hugging brush to lift, lengthen, curl, and volumise your eyelashes.
The weightless, easy-to-build formula of this mascara combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly eyelashes) more lift, length, curl, and volume.
The ultra-black, water-resistant mascara lasts all day without flaking or smudging.
The makeup product is enriched with conditioning ingredients like castor oil so that your lashes stay soft and comfortable, never crunchy.
WHY SELENA LOVES IT
"While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone."
-Selena Gomez
- 100% said the mascara brush captures and coats each and every eyelash from root to tip(2)
- 100% of all lash types had more length & volume(1)
- 95% of all lash types had more lift(1)
- 93% said that the mascara separates and defines eyelashes without clumping(2)
- 92% said it creates longer-looking lashes that last all day(2)
- 92% of all lash types had more curl(1)
(1) In an independent instrumental study of 120 subjects
(2) In an independent consumer study of 58 subjects
The weightless, easy-to-build formula of this mascara combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly eyelashes) more lift, length, curl, and volume.
The ultra-black, water-resistant mascara lasts all day without flaking or smudging.
The makeup product is enriched with conditioning ingredients like castor oil so that your lashes stay soft and comfortable, never crunchy.
WHY SELENA LOVES IT
"While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone."
-Selena Gomez
Directions
How to apply this mascara:
Starting at the base of the lashes, pull the mascara brush through from root to tip. Layer until the desired effect is achieved. Repeat on bottom lashes.
If you typically use an eyelash curler before application, feel free to curl your eyelashes beforehand.
To remove the mascara, use an eye makeup remover or wash off with a gentle cleanser and warm water.
Test results
Real results:- 100% said the mascara brush captures and coats each and every eyelash from root to tip(2)
- 100% of all lash types had more length & volume(1)
- 95% of all lash types had more lift(1)
- 93% said that the mascara separates and defines eyelashes without clumping(2)
- 92% said it creates longer-looking lashes that last all day(2)
- 92% of all lash types had more curl(1)
(1) In an independent instrumental study of 120 subjects
(2) In an independent consumer study of 58 subjects
Ingredients
WATER/AQUA/EAU, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, GLYCERYL STEARATE, HYDROGENATED OLIVE OIL STEARYL ESTERS, SYNTHETIC WAX, STEARIC ACID, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, PALMITIC ACID, BUTYLENE GLYCOL, POLYACRYLATE-21, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANOL, RICINUS COMMUNIS (CASTOR) SEED OIL, SYNTHETIC BEESWAX, PHENOXYETHANOL, CAPRYLYL GLYCOL, GALACTOARABINAN, RHUS SUCCEDANEA FRUIT WAX, SHOREA ROBUSTA RESIN, HYDROXYETHYLCELLULOSE, SODIUM DEHYDROACETATE, XANTHAN GUM, TRIDECETH-6 PHOSPHATE, HYDROXYACETOPHENONE, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, TOCOPHEROL, IRON OXIDES (CI 77499), ULTRAMARINES (CI 77007)
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Perfect Strokes Universal Mascara, when you spend £35 on Rare Beauty.*
*One free gift per order. Valid until 21st December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £35 or more worth of Rare Beauty products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
+Offer
FREE Soft Pinch Liquid Blush 1.2ml, when you spend £50 on RARE BEAUTY.*
In shade Hope.
*One free gift per order. Valid until 21st December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of RARE BEAUTY products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
See more...
Rated 5 out of
5
by
alinac39_6241 from
Super volumizing mascara in town!!!
[This review was collected as part of a promotion.] This mascara is just amazing. I have been looking for a no smudge no flaking weightlifting mascara for a very long time and finally I found it. It absolutely comfortable to wear and it curls, volume se and lengths lashes without clumping at all and bonus is that you do not have at all panda eyes while using it. It’s has a special brush multi length that helps in all kind of lash lengths. The fact that it contains castor oil also is a help to nourish, soften and condition lashes.
I will recommend this mascara and you will be surprised how good it is.
Date published: 2025-12-09
Rated 5 out of
5
by
joy_sweetpeadesign_5272 from
Nice natural mascara
[This review was collected as part of a promotion.] I love the packaging of this product it looks really sleek. The brush is slightly thicker than I would normally use but it gives a nice natural lash. A little messer to apply as I normally use a thinner brush. You can see the difference it makes in the photo with and without the mascara. The mascara is slightly clumpy which does make your lashes look thicker but harder to separate the lashes. It’s a nice black opacity to.
Date published: 2025-12-09
Rated 4 out of
5
by
nathaliev11_738 from
Fantastic product
[This review was collected as part of a promotion.] Wow, wow, wow! I have finally found a mascara that covers,lifts, lengthens and thickens in one stroke. I have attached before and after photos and that was only one layer. What I would say is that I used a clean lash brush to just comb through any clumps. Product is very easily buildable for a more dramatic look but you can go from an everyday look during the day to a very glam, false lash effect. Comfortable to wear and doesn’t irritate the eyes and super easy to remove. A definite keeper.
Date published: 2025-12-08
Rated 5 out of
5
by
didem_8003 from
The density and volume it gives to the lashes are
[This review was collected as part of a promotion.] Rare beauty mascara that instantly makes lashes look fuller and more defined!! It doesn't clump and stays put all day. The brush is easy to use, and even with just one coat, it delivers good volume!!It's perfect for those who want a natural yet defined look. I really like it. It’s in my favourite list now 10/10.
Date published: 2025-12-08
Rated 5 out of
5
by
kriistiinam_8120 from
Amazing mascara!
[This review was collected as part of a promotion.] I received the rare beauty mascara complimentary from Influenster in return for my honest review.
I gave up wearing any mascara due to the awful panda eye I always have due to my watery eyes - however, I have never given up the search for the perfect one.
The packaging is minimalistic but sleek which I really prefer over some of the more “stylish” products which are a nightmare to hold when you want precision! I like the colour of the tube too.
On first impressions the spoolie is rather large and it was loaded with product, so I was a little intimidated by it as I usually go for a smaller, more flexible, silicone spoolie. The spoolie actually has two different bristle lengths and I didn’t need to be worried as the application was so precise! Not a single mistake above or below the lash line.
I was really impressed by how the product clung to every single lash with amazing definition. I did two coats (it really didn’t need two coats!!) but I wanted to test if the product would clump as I usually find clumping happens on the second coat.
It performed well on second coat - a couple of lashes toward my outer corner did clump together but I was able to seperate them easily before the product dried and I think this is more to do with my lashes awkwardly pointing in opposite directions.
This mascara is amazing for lengthening and the colour is jet black - but if you have downward pointing lashes like me, you’d need to curl first as it didn’t do much for a curl.
I cooked a full Sunday dinner (oily atmosphere) and the mascara didn’t budge. I rubbed my eye as an additional test and experience no flakiness at all. Not a single flake of mascara came off onto my hand. It took a gentle pull at my lashes to get any fibre to detach. As far as test results go - wow, I’m impressed!
The formula is weightless and extremely comfortable. There is castor oil included in the ingredients to nourish the lashes. I don’t think I need to look any further for an amazing mascara!
Date published: 2025-12-07
Rated 5 out of
5
by
natashak64_4995 from
Natural look, soft feel, and easy to remove.
[This review was collected as part of a promotion.] This was my first time trying this mascara and my first time using anything from this brand. I liked it a lot. It looks very natural on my lashes, which I really enjoy for everyday makeup. The brush is easy to use and gives good coverage. The texture feels light and does not clump. It gives a nice soft volume and a bit of length. I also like that it has castor oil because my lashes feel soft and not stiff. It stayed comfortable on my eyes all day and washed off very easily with my normal cleanser.
Date published: 2025-12-07
Rated 5 out of
5
by
tathyg1_2274 from
No Panda
[This review was collected as part of a promotion.] The Perfect Strokes Universal Volumizing Mascara from Rare Beauty is still quite new, so the formula is on the thinner side for now. Even so, two coats were enough to give my lashes a fuller, more lifted look.
What truly impressed me was the comfort: no eye irritation, no allergy flare-ups, no headaches — all things I’ve experienced with plenty of mascaras before. And, as someone with hooded eyes, I was delighted to see that it didn’t smudge, melt or leave me looking like a panda. It held up beautifully against my skin, which is a big plus.
All in all, a very promising start. Big thumbs up!
Date published: 2025-12-06
Rated 5 out of
5
by
klaudias65_8132 from
Great mascara
[This review was collected as part of a promotion.] This mascara is very good. It's easy to apply , the eye looks amazing with full volume and light.
Easy to remove as well as I only used micellar water.
Date published: 2025-12-06
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