Tower 28 Beauty | Clean Makeup for Sensitive Skin

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Tower 28

Tower 28

Tower 28 is a clean beauty brand and safe space for sensitive skin. All products are non-irritating, clinically-tested and derm-approved. It’s makeup your sensitive skin can count on. Every product is 100% clean, vegan, and free of every known skin irritant. From their ultra-soothing SOS Spray to the cult-favourite Lip Jelly and high-performance Swipe Concealer, Tower 28 delivers skincare-meets-makeup solutions for all skin tones and types.

Bestsellers

Skincare - SOS Daily

Sensitive Skin Routine

Complexion & Concealer

Cheek & Blush

Lip Gloss & Balms

Eyes

New & exclusive

Tower 28ShineOn Plumping Lip Jelly

Exclusive

Tower 28GoGo Cooling Shimmer Stick

Exclusive

15% Off

Tower 28Lil' Softies Lip Treatment Set 5g+5g+5g+5g

Exclusive

Tower 28LipSoftie Tinted Lip Treatment 11g

Exclusive

Tower 28MakeWaves Mascara Duo

£ 29.00

4.21/528

£ 29.00 Worth £ 40.00

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Exclusive

Tower 28SOS Daily Rescue Facial Spray Travel-Size 30ml

Exclusive

Tower 28SOS Daily Hypochlorous Acid Spray for Sensitive Skin 120ml

Exclusive

Tower 28Swipe Serum Concealer 6.2g

Exclusive

Tower 28SOS Daily Balancing Gel Cleanser 148ml

Exclusive

Tower 28SOS Daily Barrier Recovery Cream 55ml

Exclusive

Tower 28MakeWaves Lengthening & Volumizing Mascara 8.22g

Exclusive

Tower 28ShineOn Lip Jelly 3.9ml

Exclusive

Tower 28GetSet™ Blur + Set Pressed Powder 10g

Exclusive

Tower 28GetSet™ Blur + Set Matte Powder Blush 4g

Exclusive

Tower 28OneLiner Multi-Liner 1.14g

Exclusive

Tower 28SuperDew Highlight Balm 4.5g

Exclusive

35% Off

Tower 28SOS Hypochlorous Acid Spray Duo Skincare Set 120ml + 30ml

Exclusive

Tower 28Mini MakeWaves Lengthening & Volumizing Mascara 4.82g Jet

Exclusive

Tower 28SOS Daily Rescue Facial Spray Refill 473ml

Exclusive

Tower 28BeachPlease Lip + Cheek Cream Blush

More About Tower 28

Proudly Californian, Tower 28 Beauty was founded by Amy Liu with one clear mission: to create skincare and makeup that keeps sensitive skin happy. After years of battling eczema, Amy launched Tower 28 in 2019 with the belief that #ItsOkayToBeSensitive. Inspired by this journey, the brand focuses on gentle, high-performance formulas designed for reactive skin. Named after a Santa Monica lifeguard tower, Tower 28 is all about calm, comfort and confidence.

Why We Love Tower 28 at Sephora UK
We’re thrilled to say Tower 28 has officially landed in the UK - available exclusively at Sephora UK. You’ll find it in all Sephora stores, stocked with cult favourites like the Tower 28 Lip Jelly, Swipe Concealer, Bronzino Contour and SOS Spray. What makes Tower 28 skincare and makeup stand out? It’s everyday staples that deliver results, minus the irritation - from the juicy ShineOn Lip Jelly to the glowy BeachPlease Blush, skin‑warming cream bronzer and defining mascara.

Cult-favourite Tower 28 Lip Gloss & Balms

Juicy colour meets cushiony comfort - these Tower 28 Lip products deliver shine without the stick.

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Elevated Tower 28 SOS Skincare

Meet SOS Daily range: clinically proven, skin-barrier-friendly essentials made for sensitive skin, loved by all.

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More About

Why Tower 28 over other skincare and makeup brands?
Tower 28 is designed specifically for sensitive and reactive skin, making it a go-to for those who experience irritation, redness or breakouts. While many brands focus on clean or minimalist formulas, Tower 28 goes further with skin-first products that actively calm, support the skin barrier and reduce the risk of flare-ups. It’s everyday skincare and makeup you can trust to perform without causing irritation.
What makes Tower 28 different? Tower 28 stands out as a sensitive skin authority, creating skincare and makeup that’s clinically mindful and barrier-friendly. Its formulas are accepted by the National Eczema Association and are free from common irritants like fragrance, alcohol and essential oils. Designed for reactive and eczema-prone skin, every product prioritises comfort, safety and performance - so you get results without compromise.
Is Tower 28 good for sensitive or eczema-prone skin? Yes - Tower 28 is specifically created for sensitive, reactive and eczema-prone skin. Each formula is designed to calm irritation, support the skin barrier and minimise the risk of triggering flare-ups. With gentle, non-irritating ingredients and dermatologist-conscious formulation, it’s ideal for those who experience redness, sensitivity or easily irritated skin.
Is Tower 28 non-comedogenic? Yes - Tower 28 products are formulated to be non-comedogenic, meaning they won’t clog pores. Designed with sensitive and breakout-prone skin in mind, each formula helps support a clear, balanced complexion while remaining gentle on the skin barrier.
Are Tower 28 products safe for sensitive skin? Tower 28 follows a safety-first formulation approach, avoiding common irritants such as fragrance, drying alcohol and essential oils. Every product is created to be gentle, skin-safe and suitable for daily use, even on reactive or delicate skin.
What does the Tower 28 SOS Daily Rescue Spray do? The Tower 28 SOS Daily Rescue Facial Spray helps calm redness, soothe irritation and support the skin barrier. Powered by hypochlorous acid, it’s designed for stressed, breakout-prone or post-treatment skin, delivering a quick reset to help restore a healthy-looking complexion.

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Tower 28

Cult-favourite Tower 28 Lip Gloss & Balms

Elevated Tower 28 SOS Skincare

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