Tower 28Swipe Serum Concealer 6.2g
Highlights
A hydrating, non-comedogenic concealer that glides on like a serum and has medium-buildable coverage to instantly cover dark circles, redness, and blemishes and is safe for sensitive skin.
It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to visibly even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.
Directions
Swipe on directly with the applicator to cover dark circles, spot conceal, or for all-over coverage.
-Use fingertips, a brush, or beauty sponge to blend.
Test results
Based on a third party clinical test with 35 people including those with sensitive skin:-97%* agreed it visibly concealed dark circles
-96%* agreed it visibly smoothed skin
-100%* agreed it did not crease after application
Ingredients
Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
Free Gift
FREE SOS Daily Rescue Facial Spray 30ml, when you spend £50 on Tower 28.*
*One free gift per order. Valid until the 24th August or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of Tower 28 products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
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Rated 5 out of
5
by
Natalie from
love it
this concealer is genuinly the best thing i have laid my hands on. it’s so good.
Date published: 2026-07-28
Rated 5 out of
5
by
Charlotte from
Amazing
One of the best concealers i’ve ever tried amazing coverage and never cakey
Date published: 2026-07-27
Rated 5 out of
5
by
Eleanor from
Perfect!
I have a light neutral leaning cool olive skin tone so I struggle to find shades that work for me, but BU is the best. I have dry skin under my eyes and it doesn’t cling or look cakey - it has a natural finish that I love!
Date published: 2026-07-23
Rated 5 out of
5
by
Bleona from
Best concealer!
Not too dewy or matte, the perfect in-between & good medium coverage! I’m neutral-cool and got the shade 4.0 which is perfect!
Date published: 2026-07-19
Rated 5 out of
5
by
Helen from
LOVE IT!!!
Really good coverage but it doesn't dry out like other concealers I have tried. Highly recommend !!!
Date published: 2026-07-16
Rated 5 out of
5
by
Mary from
Kind to my skin & great coverage
Asked for help in store for a concealer that was moisturising and this was recommended. I love it! I can use this instead of foundation or for adding after if I’m looking to be a bit more made up. I have psoriasis so was pleased to learn this has been made with sensitive skin types in mind. Converted!
Date published: 2026-07-15
Rated 5 out of
5
by
Tega from
Perfect for dry under eyes
This is my new favourite concealer. I am more of a rhode girl. So I prefer a natural skin like make-up and this does the job. I use it for my under eye, I like the feel of it. I like the blend of it. I wish I found it earlier.
Date published: 2026-07-10
Rated 5 out of
5
by
Sarah from
Great if you have dry undereyes
Was nervous about getting this concealer as lots of people said it creases; however, I have dry undereyes and set it with Pat McGrath powder and it’s brilliant. Will definitely be repurchasing.
Date published: 2026-07-03
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