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Tower 28Swipe Serum Concealer 6.2g
Highlights
A hydrating, non-comedogenic concealer that glides on like a serum and has medium-buildable coverage to instantly cover dark circles, redness, and blemishes and is safe for sensitive skin.
It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to visibly even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.
Directions
Swipe on directly with the applicator to cover dark circles, spot conceal, or for all-over coverage.
-Use fingertips, a brush, or beauty sponge to blend.
Test results
Based on a third party clinical test with 35 people including those with sensitive skin:-97%* agreed it visibly concealed dark circles
-96%* agreed it visibly smoothed skin
-100%* agreed it did not crease after application
Ingredients
Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Itsokaytobesensitive Pin when you spend £50 on Tower 28.*
*One free gift per order. Valid until the 23rd of March or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of Tower 28 products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
See more...
Rated 5 out of
5
by
Shamima from
My everyday go to
Hydrating perfect everyday concealer! Love the formula. But personally I found that you can’t let it sit before blending it needs blending pretty much straight away
Date published: 2026-03-02
Rated 5 out of
5
by
Chloe from
Beautiful natural finish
After being shade matched for the first time and never bought from this brand before I was skeptical but the shade matched was perfect and the coverage is great. It has a lovely natural finish and doesn’t look dry and cakey or split on my under eyes unlike my maybelline concealer. It even still looks good and the end of a working day in a dry working environment. Very pleased and would recommend to people.
Date published: 2026-02-27
Rated 5 out of
5
by
Michaela from
Shade 9 - MDR
Perfect shade literally. For reference I wear shade 5N in Kylie skin tint and 210 in Haus labs foundation. It just works, very creamy with full coverage but doesn’t feel heavy. Already bought another one.
Date published: 2026-02-23
Rated 5 out of
5
by
Amanda from
Great concealer and fair proce
i think its a lot of product for the price and is great with my dry undereyes, the consistency is very good and the coverage is medium/builabke to full. i recommend this with huda beauty easy bake powder for setting
Date published: 2026-02-15
Rated 5 out of
5
by
Cristina from
literally obsessed!!
I've been struggling to find a good long lasting concealer that doesn't crease, oxidize or dry my undereye. For the longest time I've been using the rare beauty eye brightener which doesn't have the greatest coverage but gave me the most natural finish. Someone recently recommended tower 28 and omg I'm obsessed! Great coverage, hydrating, long lasting and incredibly minimal creasing (IF ANY) and even then, only after 8-9+ hours wear. Really pleased!
Date published: 2026-02-15
Rated 3 out of
5
by
Amelia from
Overhyped
Thought it was really heavy on the face, creases bad under eyes and not worth the hype to me
Date published: 2026-02-15
Rated 4 out of
5
by
Allarnah from
Such a beautiful concealer. Amazing coverage isn’t drying under the eyes. Doesn’t emphasise texture lasts a really good amount of time as well.
Date published: 2026-02-11
Rated 5 out of
5
by
Elizabeth from
Holy Grail
This quickly became my holy grail concealer. Hydrating but good coverage, doesn’t crease under the eyes when every other concealer I’ve tried has.
Date published: 2026-02-03
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