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KVD Beauty

Inspired by tattoo artistry, KVD Beauty boasts an unbeatable selection of vegan, high-performance makeup. From the full-coverage Good Apple Foundation Balm to the best-selling Tattoo Liner eyeliner, KVD excels in inspiring professional makeup artists, non-conformists and fearless rebels alike. Certified 100% vegan, you can rest assured their products won’t contain any animal derived ingredients. What’s more, KVD Beauty is PETA-recognised cruelty-free too. Shop the pigment-rich, long-wearing range below.

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Lock-It - Pore Refinig Primer 30mlSephora badge
KVD BeautyLock-It - Pore Refinig Primer 30ml
£26.00
4.2/5771
£26.00
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More About KVD

Founded in a world-renowned tattoo studio, rooted in fearless beauty, and with a famously non-conformist spirit, KVD Beauty began a revolution with their tattoo-inspired makeup. For those in the know, KVD stands for Kara Veritas Decora, meaning Value, Truth and Beauty. High-performance makeup, bold creativity and limitless self-expression is the name of the game for this artistic brand. They reject conventional beauty standards and sameness, instead celebrating the beauty behind individuality and uniqueness. Fiercely proud of their 100% vegan and cruelty-free ethos, none of KVD’s ingredients or products are *ever* tested on animals. What’s more, they don’t contain any animal-derived ingredients. Celebrating fearless individuality, creativity, and leading the cruelty-free makeup movement, KVD Beauty is a bold and brilliant choice for artists, makeup lovers and revolutionaries everywhere.
Why We Love KVD Beauty at Sephora UK KVD Beauty has earned its rebel reputation for good reason: the brand creates high‑pigment, high‑performance makeup inspired by tattoo artistry, delivering the kind of bold colour payoff and long‑wear formulas makeup lovers rave about. With 100% vegan, PETA‑recognised cruelty‑free formulas, it’s a brilliant choice for shoppers seeking makeup that aligns with conscious values while still packing serious artistry power. 

Their complexion heroes, like the Good Apple Skin‑Perfecting Foundation Balm, offer lightweight full coverage with a noncomedogenic, skin‑perfecting finish, making it easy to find a foundation that suits your style and coverage needs without compromise. And with icons like the award‑winning Tattoo Liner, known for needle‑sharp precision and waterproof, ink‑like pigment, plus a lineup of Everlasting lip colours and long‑wear eyeshadow sticks, KVD makes it wonderfully simple to express your individuality through fearless creativity. 

Whether you're mastering contour, hunting down your perfect foundation shade match, or curating a kit of high‑impact essentials, KVD Beauty offers innovative tools designed to celebrate uniqueness - one bold stroke at a time.
Tattoo Liner - The Icon of Precision

Tattoo Liner - The Icon of Precision

The award‑winning Tattoo Liner delivers waterproof, ink‑rich precision with a needle‑sharp tip that makes every flick flawless. It’s KVD Beauty’s #1 bestselling icon for a reason - bold pigment, extreme long‑wear and artistry without limits.

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Good Apple Foundation - Full Coverage, Fresh Finish

Good Apple Foundation - Full Coverage, Fresh Finish

Good Apple Foundation Balm gives lightweight, full‑coverage payoff with a skin‑perfecting, noncomedogenic finish that broke the internet. Smooth, seamless and packed with high‑performance pigment, it’s KVD’s viral complexion hero.

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