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Icon Mascara 9ml

VIEVE Icon Mascara 9ml

%0 4.5 | 127 reviews
Box

£26.00

Midnight Black

If you like we can let you know when we have some more.

Product Description

Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.

The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.

It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.

Directions

Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.

Ingredients

INGREDIENTS/INGRÉDIENTS: AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYVINYL ALCOHOL, ACRYLATES COPOLYMER, PALMITIC ACID, STEARIC ACID, PROPANEDIOL, ORYZA SATIVA (RICE) BRAN WAX, OCTYLDODECANOL, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, PANTHENOL, RHUS VERNICIFLUA PEEL WAX/CERA, SODIUM HYDROXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLHYDROXAMIC ACID, PISTACIA LENTISCUS (MASTIC) GUM, SODIUM BENZOATE, ARGANIA SPINOSA KERNEL OIL, IRON OXIDES (CI 77499).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 5 out of 5 by from Will never buy another mascacra. . . Cannot be topped! Doesn't smudge (tried from 6am till 7pm, through a full day of work), holds its shape. Lengthens and thickens without doing too much! Removing a little product from the wand is perfect for the daytime but, for night-time, it goes all out and really gives the impression of a false lash effect. I have really short and straight lashes and the difference was REALLY noticeable!
Date published: 2025-10-12
Rated 3 out of 5 by from Nice packaging. Found mascara heavy [This review was collected as part of a promotion.] Nice packaging. Found mascara heavy and clumpy. Bits coming out on brushing.
Date published: 2025-10-11
Rated 5 out of 5 by from Big & Bold Absolutely love this mascara - big and bold - amazing! I like to use the other one on my lower lashes as I feel this brush is a little tricky to apply without smudging.
Date published: 2025-10-11
Rated 4 out of 5 by from I notice that on the [This review was collected as part of a promotion.] I notice that on the illustration the brush and wand are straight, on mine the brush is out at an angle. but it works ok getting the mascara on the lashes.
Date published: 2025-10-10
Rated 5 out of 5 by from I was apprehensive initially when I was apprehensive initially when i saw how big the brush was, but OMG!! MY LASHES AFTER ONE COAT ARE AMAZING! THANK YOU FOR THE BEST MASCARA
Date published: 2025-10-10
Rated 5 out of 5 by from Phenomenal mascara. It builds like Phenomenal mascara. It builds like no other i have tried.
Date published: 2025-10-09
Rated 5 out of 5 by from I woukd like to return [This review was collected as part of a promotion.] I woukd like to return ththis item, I find iit flakes and I end up with black under my eyes every single day which is irritating
Date published: 2025-10-09
Rated 5 out of 5 by from Best mascara I've ever used! Best mascara I've ever used! Goes on so well & never turns dry & flaky, love it!
Date published: 2025-10-09
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