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BE CURLY ™ ADVANCED - Curl Enhancer Cream

Aveda BE CURLY ™ ADVANCED - Curl Enhancer Cream

%0 2.73 | 82 reviews
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from £18.00 (£0.14 per ml)

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40ml (£0.45 per ml) £18.00In stock200 ml (£0.14 per ml) £28.00In stock
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Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity¹, 92% more hydration², and up to 2X the shine³, all while increasing curl definition by 89%⁴.

Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

98% naturally derived⁵. Vegan. Leaping Bunny Approved.

What do our AVEDA hairdressers think about it?

\I love its silky and light texture that provides hydration and insatnaneous repair: I apply it to dry or damp hair.\ Sarah - Training Manager for AVEDA

Benefits

Intensify et increases waves and curls definition

Reduces frizz

Adds shine

Hydrates curls and waves

¹Ex-vivo testing on tresses.

²Ex-vivo testing on tresses vs untreated hair.

³Ex-vivo testing on tresses vs unwashed hair.

⁴Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.

⁵Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Directions

Smooth generously on damp hair. Air dry or blow-dry with a diffuser for added volume and curl definition.

Tight curls and coils:  

On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel 

Co-wash curls and coils between wash days to gently cleanse without stripping 

Wavy and loosely curly hair:  

On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream 

Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs.

Test results

¹Ex-vivo testing on tresses.

²Ex-vivo testing on tresses vs untreated hair.

³Ex-vivo testing on tresses vs unwashed hair.

⁴Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.

⁵Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Composition

- Vegan curl-perfecting peptide:

Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves. Peptide with low molecular weight penetrates and fortifies vulnerable strands

- Kokum seed butter:

Deeply nourishes and conditions and provides slip and detangling to help reduce breakage of curls and waves.

More information

Intensify et increases waves and curls definition

Reduces frizz

Adds shine

Hydrates curls and waves

Ingredients

Water\\Aqua\\Eau, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Glycerin, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Garcinia Indica (Kokum) Seed Butter, Glycine Soja (Soybean) Oil, Behentrimonium Chloride, Polyquaternium-11, Caprylyl Glycol, Citric Acid, Hydroxypropyl Starch Phosphate, Fragrance (Parfum),* Linalool, Limonene, Geraniol, Citronellol, Amyl Cinnamal, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

+Offer

FREE Nutriplenish Leave-In Conditioner 200ml, when you spend £50 on Aveda.*

*One free gift per order. Valid until the 31st of March or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of Aveda products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.

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Rated 5 out of 5 by from Non greasy keeps the curl very well defined and la My son has shoulder length curly hair 3A or 3B , he cannot live without this cream excellent product suggested by one of Sephora's staff, we have bought it again n again once its finished
Date published: 2026-02-28
Rated 5 out of 5 by from Great curl cream Really defines my curls and lasts several days. Best curl cream I've tried so far. I have thick curlyish hair that loves to frizz!
Date published: 2025-11-06
Rated 5 out of 5 by from Amazing I have been using the product for some time now and it is an absolute game changer. I love this product. Defo reccommend.
Date published: 2025-09-21
Rated 3 out of 5 by from lightweight but not the best for curlier hair i feel like this is better for wavy hair, just because it has less hold than i thought it would, smells great but wish it was a bit more firm
Date published: 2025-05-25
Rated 2 out of 5 by from The old formula was soooooo much better I do not like this new formula. I have used be curly curl enhancer for ten years plus. It has been brilliant for my curls and loved jt. This new formula however is so different. Dont know what you have done but now on the lookout for something else. This is not dor mw anymore. Disappointing.
Date published: 2025-05-22
Rated 2 out of 5 by from Please bring back old formula I've used curl enhancer for years but am looking around for an alternative product since Aveda changed the formula. Old curl enhancer used to emulsify with a little water and sit in hair softly giving a naturally controlled curly look. This new formula is runny but dries in the hair leaving a stiff hard surface that doesn't feel or look natural - more like a gel or stiff hairspray look. Please bring back the old formula.
Date published: 2025-05-11
Rated 1 out of 5 by from Please bring back the old formular I have used the full range of be curly products for many years, but since the introduction of 'advanced' I have stopped using them altogether! I am so disappointed. I am trying other products by Aveda but nothing is as good for my hair as the old formular be curly. I think after many years of exclusively using Aveda products I will have to try something else.
Date published: 2025-05-09
Rated 1 out of 5 by from PLS bring back original BE CURLY curl enhancer So devastated after using original for over 20 yrs this new formula leaves my hair flat fluffy & no curl definition. The formula is similar to many products on the market that just don't work. It's just too creamy .. the original was slippy if that makes sense .. please just bring back that product in the original range.
Date published: 2025-05-08
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