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Purple Toning Foam - Color correcting Foam Watch product video Purple Toning Foam - Color correcting Foam Purple Toning Foam - Color correcting Foam
Purple Toning Foam - Color correcting Foam

Color Wow Purple Toning Foam - Color correcting Foam 200 ml

%0 4.39 | 410 reviews
Box

£19.50 (£0.10 per ml)

Free delivery on orders over £20

In stock
Earn 19 points with My Sephora

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Color WowPurple Toning Foam - Color correcting Foam
£19.50
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Product Description

Color Wow Purple Toning Foam is a 2-in-1 product for blonde hair. It instantly neutralizes yellow and brassy tones in blonde, grey and white hair. Enriched with rosin (a plant substance) and lavender, it lightly colours the hair without staining hands, clothes or towels. In addition to prolonging the vitality of your colour, this miracle product adds volume and elasticity to the hair for easy styling. Your hair is supple, soft and shiny. Alcohol free, paraben free, sulfate free, crueltly free, vegan.

Directions

After your shampoo and conditioner routine dry your hair. Once dry, apply to coloured areas or your entire head of hair. The lighter your hair, the drier it should be. Leave the product on for a few moments and then style as usual.

Ingredients

WATER (AQUA), VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, DIAZOLIDINYL UREA, METHYL HYDROGENATED ROSINATE, BENZALKONIUM CHLORIDE, FRAGRANCE (PARFUM), PANTHENOL, PPG-5-CETETH-20, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, AMODIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, LINALOOL, CI 60730 (D&C VIOLET NO 2).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 2 out of 5 by from Purple toning foam I was so excited to use this toning foam. Firstly I want to say all my product are colour wow and I love them. I have blonde extensions. I washed my hair with the colour security shampoo and money mask then blasted my hair until almost dry then applied the foam. Oh my goodness...the colour was amazing but my hair took ages to dry and it felt disgusting, it honestly felt like straw. Anyone who has a head of extensions will know its an effort to style your hair, so I was so disappointed at how my hair was left feeling, the two stars are literally for the colour. So disappointed that my hair looked dry, unhealthy and generally just bad. I spend a lot of money on colour wow products and I’m always normally very impressed. My mum had a shot and she had to wash her hair straight after because it felt that bad. I’ll definitely be going back to purple shampoo.
Date published: 2026-05-15
Rated 5 out of 5 by from purple toning + styling foam moose tried this for the first time the other day, after getting my hair colour the brassyness came back so put this on and it really took that away, was pleastantly suprised. Will be using again.
Date published: 2026-05-15
Rated 5 out of 5 by from Best Toning Foam This Toning foam is simply amazing, and I wouldn’t be without it, it works a treat on my natural grey hair, to bring them up with a beautiful silvery finish, would definitely recommend it.
Date published: 2026-04-23
Rated 5 out of 5 by from Purple toning foam Easier to use than purple shampoo, less messyToned down any brassiness in my hair
Date published: 2026-04-12
Rated 5 out of 5 by from Fab product I’m a blonde who hates brassy tones. I have tried so many purple shampoos from many different brands, which have always left my hair far too ashy. This product is amazing. The soft lilac in the foam just takes the edge off the brass. I love that it can be used on wet or dry hair so you can control clearly how much you are toning down the brassiness. Truly revolutionary. Also for those blessed with fine hair who struggle with products too heavy, well this won’t weigh your hair down or make it sticky.
Date published: 2026-04-11
Rated 3 out of 5 by from Colour control foam Definitely takes brassiness out of hair however texture after drying feels like it has a coating on it
Date published: 2026-04-08
Rated 1 out of 5 by from Very drying. I use 5 other products from WOW and love them all. Unfortunately the purple toning and styling foam made my hair very dry and dull. I had to rinse it out and apply conditioner to get a comb through my hair. A waste if money and would not recommend.
Date published: 2026-04-06
Rated 1 out of 5 by from Disliked No difference to tone of my hair and left it feeling tangled and straw like
Date published: 2026-02-22
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Does anybody else find when using this it causes a layer of melted crap on their hair straighteners? Which then feels like it is burning their hair? 

Asked by: Rachel
Hi, We need few more details from you. Please contact us on care@sephora.co.uk so we can advise you on this. Thanks.
Answered by: Alex
Date published: 2024-06-19
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