Gentle cleansing enhances curl, combats frizz and boosts shine on curly or wavy hair.

- Part of Aveda's 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*.
- Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave.
- Aveda Be Curly Shampoo has a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.

*Use of the 4-step Be CurlyTM System vs. untreated hair.

Organic, Sustainable.

Directions

Massage Aveda Be Curly Shampoo into wet hair and scalp. Rinse. For best results, follow with Aveda Be Curly Conditioner, style with Aveda Curl Enhancer, finish with Aveda Curl Control.

Ingredients

Glycerin, Babassu Amidopropyl Betaine, Ethanol, Aloe Vera Leaf Extract, Sodium Chloride, Polysorbate-20, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Cocamidopropyl Pg Dimonium Chloride Phosphate, Maltodextrin, Potassium Sorbate, Glycol Distearate, Phenoxyethanol, Citric Acid, Benzoic Acid, Hydroxypropyl Trimonium Hydrolysed Corn Starch, Galactoarabinan, Dehydroxanthan Gum, Guarhydroxypropyl Trimonium Chloride, Fragrance, Palmamidopropyl Trimonium Methosulfate, Hydrolysed Wheat Protein, Water, Sodium Gluconate, Sodium Cocoalkyl