It’s here. Fenty Hair has officially landed and we’ve already spotted it all over your feeds. With over 13.3 thousand #fentyhair posts on TikTok and counting, this one’s making some serious waves.
Built on the same no-rules, all-love energy that Rihanna brings to everything she touches, Fenty Hair is the brand every strand needs. We’re talking game-changing Fenty Hair products that repair, strengthen and style all textures, tones and types. It’s not about transforming your hair, it’s about treating it like it deserves to be treated. Because Fenty Hair care is care, full stop.
FENTY HAIR The Rich One - Moisture Repair Shampoo, £29
FENTY HAIR The Water Boi Leave In Conditioner Spray, £32
FENTY HAIR The Comeback Kid Instant Damage Treatment, £34
FENTY HAIR The Protective Type - 5 In 1 Heat Protectant, £18
FENTY HAIR The Homecurl Curl Defining Cream, £29
By Sephora UK Haircare Editorial Team
Writers and experts
Updated: 26 June 2025
Shop all FENTY HAIR at SEPHORA UK.
The Rich One Repair Shampoo
Best for a deep cleanse with deep nourishment
Make your everyday wash feel extra thanks to this Sulfate-free shampoo that gives you that creamy lather without any dryness. Powered by Fenty Hair’s Replenicore-5™ complex (think Proteins, Amino Acids and Antioxidants), it helps repair split ends, reduce breakage and leave hair ready for whatever’s next. Lightweight enough for all hair types, luxe enough to make you feel like you just stepped out of the salon. Oh, and the warm ambery scent? You’ll love it.
Why We Love It: “Been using this since launch and my hair couldn't be happier. Super soft and shiny, not to mention this may be the best scented shampoo I've ever smelled. I feel like I sound like a PR post but I don't think I'll ever switch shampoos.” - Kenna, Customer Review
The Water Boi Leave In Conditioner
Best for keeping hair soft, smooth and ready
Thirsty hair? This one’s got you. Super lightweight, it promises all the moisture without any of the heaviness. Packed with multi-molecular weight Hyaluronic Acid, it deeply hydrates damp strands or gives dry hair a quick refresh. It also detangles, softens, smooths and protects against heat. Its signature Replenicore-5 even helps repair split ends and reduce breakage. Basically, a one-spray-wonder that shows up for your hair, however you wear it.
Why We Love It: “Love love love this leave-in! I have very curly hair that’s fine and always in need of moisture. I used this after shampoo and conditioner, then styled with my normal products and it left my hair so soft!” - Customer Review
The Comeback Kid Damage Treatment
Best for when your hair needs a reset, fast
This one’s called The Comeback Kid for a reason. A pro-level treatment with bond-building tech, it makes hair feel up to 72% stronger after just one use. You can rinse it out or leave it in, depending on what your hair’s asking for. Powered by Replenicore-5 and dripping in that signature Fenty Hair scent, this treatment means business but makes it feel like self-care.
Why We Love It: “I am obsessed with this product! I used the K-18 and Olaplex bond repair treatments for years, but with no real results for my type 2B/2C hair. This product has completely changed my hair! It is so much softer and less frizzy, whether I air dry or blow dry. I use it as a leave-in and 10/10 recommend!” - Haley, Customer Review
The Protective 5 In 1 Heat Protectant
Best for hydrated hair before you turn up the heat
Heat styling? No stress. This multi-tasking cream has you covered with up to 232°C protection plus all the smoothing energy you could ask for. It detangles and primes your strands, however you’re choosing to style them. Replenicore-5 again steps in here to help repair split ends and reduce breakage. And yes, it smells like a good hair day - warm, ambery, floral and super luxe.
Why We Love It: “I love this heat protectant so much. It makes my hair so much smoother and softer after blow drying. Bleached hair can be tough to handle and this helps me manage and keep mine healthy!” - Jazana, Customer Review
The Homecurl Curl Defining Cream
Best for curls without the crunch
Curls deserve options and this gel-cream brings plenty. Lightweight but packed with power, The Homecurl hydrates, defines and holds without stiffness. It’s a multi-use styler that keeps curls bouncy, touchable and smooth whatever the weather. Made for waves, curls and coils, it’s boosted with Replenicore-5 to help repair split ends and reduce breakage while showing your texture all the love. No crunch, no drama… just you and your curls looking their absolute best.
Why We Love It: “This has officially become my go-to curl cream! Every time I use it, my curls look defined, feel soft, and smell amazing. It gives just the right amount of hold without being crunchy or heavy. I’d definitely recommend it to anyone looking to level up their curl routine.” - Hannah, Customer Review
The Gelly Type Strong Hold Gel
Best for all day hold
Need your style to stay tight without the crunch? The Gelly Type keeps edges looking sharp from AM to PM. It adds shine, smooths frizz and repairs split ends thanks to Replenicore-5’s Proteins and Amino Acids which get to work while you wear. Style with confidence and keep it feeling super fresh - but never stiff.
Why We Love It: “I love this stuff and absolutely recommend! I primarily use slick back buns and should have started something like this sooner (10x times better than the wax sticks in my opinion). Holds hair in place well without giving a super greasy look.” - Skyler, Customer Review
The Controlling Hair Thickening Edge Control
Best for sleek, strong hold
Take control back from flyaways, it’s the high-hold, high comfort hair product we’ve been waiting for. This thickening gel keeps your style looking sharp without feeling stiff or sticky. Say hello to long-lasting hold with no fuss, just results every time.
Why We Love It: "This is a game-changer for sleek, polished styles. It holds edges in place without flaking or feeling stiff, and the lightweight formula leaves a natural, shiny finish. Perfect for all-day hold, it’s a must-have for taming flyaways and creating smooth, flawless looks.” - Customer Review
The Side Stick Edge Styling Tool
Best for precise edges and pro styling
One tool, unlimited styling potential. The Side Stick sits comfortably in your hand, blending a vegan bristle brush, comb and precision tip to smooth, part and tame pesky flyaways. Whether you’re going for sleek and simple or something more masterful, this tool makes styling feel like second nature.
Why We Love It: “I used to use a toothbrush to lay my edges and I used to think that no other brush was more effective but the Fenty Hair Edge Control Brush is so perfect. It has a perfect amount of stiffness to grab each and every baby hair.” - Ashley, Customer Review
A: Absolutely. Fenty Hair is all about delivering luxe, effective formulas that celebrate every hair type and texture. Whether you want hydration, repair, definition or protection, their products work hard, feel great and smell even better.
A: Fenty Hair is made for all hair types and textures - from straight to curly, fine to thick and natural to colour-treated. The goal? To give everyone the tools they need to feel confident and cared for, no matter how they wear their hair.
A: Not at all. Fenty Hair celebrates and supports all hair textures and types. While it’s thoughtfully designed with curly, coily and textured hair in mind, it works wonders on everyone so we can all experience the magic of these inclusive formulas.
A: Totally. Fenty Hair’s lightweight, nourishing formulas work well on straight hair, too, by boosting hydration, helping to repair and style without weighing strands down or leaving any unwanted residue.
A: "Fenty Hair is such a great addition to our line-up. We love that it’s super inclusive, innovative and how amazing the formulas are. I’m obsessed with Water Boi and The Rich One Shampoo and Conditioner.” - Seema Uddin, Sephora UK’s Category Manager Fragrance & Haircare