In a clinical study*
100% agree this shampoo:
•\tInstantly improves the appearance of hair health
•\tEnhances natural shine + makes hair feel soft
•\tHas a rich, plush lather + makes hair feel clean
•\tIs gentle on the scalp
•\tMakes hair feel easy to style after rinse out
96% agree this shampoo:
•\tMakes hair feel hydrated
•\tDoesn't make hair feel stripped
•\tDoesn't leave behind a residue
*Based on a one-week clinical study with 30 people across all hair types
A hydrating, reparative shampoo that gently cleanses all hair types.
MAKE THE EVERYDAY FEEL LUXE
STRAIGHT UP:
This shampoo gently cleanses, flexing its plush, moisturising lather—making something so everyday, feel so extra. Replenicore-5's proteins, amino acids and antioxidants help to repair split ends and reduce breakage. It's also moisturising yet lightweight, so all hair types can get rich—not weighed down.
THE LOWDOWN:
Gently cleanses to remove oil and product buildup from hair and scalp
Plush, sulfate-free lather for a non-stripping clean
Smooths frizz + improves detangling
Makes hair feel softer + silkier
Color-safe
Powered by Replenicore-5 to repair split ends + reduce breakage
Luxe, warm ambery floral scent that complements any vibe
WHAT ELSE?!
For all hair types + textures
Vegan, gluten-free + cruelty-free
Made without sulfates, silicone, mineral oil and other ingredients you told us you didn't want
Made from 100% PCR (post-consumer recycled) aluminum
Recyclable aluminum bottle
THE SCENT:
Luxe, rich, bright—the scent of a new era. Fenty Hair's signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla and creamy sandalwood.
THE #S DON'T LIE
In a clinical study*
100% agree this shampoo:
Instantly improves the appearance of hair health
Enhances natural shine + makes hair feel soft
Has a rich, plush lather + makes hair feel clean
Is gentle on the scalp
Makes hair feel easy to style after rinse out
96% agree this shampoo:
Makes hair feel hydrated
Doesn't make hair feel stripped
Doesn't leave behind a residue
*Based on a clinical study with 30 people across all hair types
TEST RESULTS
In a clinical study*
100% agree this shampoo:
•\tInstantly improves the appearance of hair health
•\tEnhances natural shine + makes hair feel soft
•\tHas a rich, plush lather + makes hair feel clean
•\tIs gentle on the scalp
•\tMakes hair feel easy to style after rinse out
96% agree this shampoo:
•\tMakes hair feel hydrated
•\tDoesn't make hair feel stripped
•\tDoesn't leave behind a residue
*Based on a one-week clinical study with 30 people across all hair types
COMPOSITION
lastic mixed
USAGE RESTRICTIONS
For External Use Only. Use As Directed.
Directions
Apply to wet hair, massage into a lather. Start off with a pump and add more based on your hair density and length; Rinse well. Follow up with The Rich One Conditioner, The Richer One Deep Conditioner or The Comeback Kid Instant Damage Repair Treatment.
Ingredients
INGREDIENTS : AQUA/WATER/EAU, SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, LAURYL GLUCOSIDE, DISTEARETH-75 IPDI, PROPANEDIOL, HYDROLYZED RICE PROTEIN, HYDROLYZED VEGETABLE PROTEIN, PERESKIA ACULEATA CALLUS EXTRACT, PANTHENOL, CAMELLIA SINENSIS LEAF EXTRACT, ALANINE, ARGININE, ASPARTIC ACID, GLYCINE, HISTIDINE, ISOLEUCINE, PHENYLALANINE, PROLINE, SERINE, THREONINE, VALINE, CITRIC ACID, PCA, MOMORDICA COCHINCHINENSIS SEED EXTRACT, SODIUM PCA, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, LACTOBACILLUS FERMENT, SODIUM CARRAGEENAN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM LACTATE, TETRASODIUM GLUTAMATE DIACETATE, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, POTASSIUM SORBATE, SODIUM BENZOATE, PHENOXYETHANOL, PARFUM/FRAGRANCE, BENZYL SALICYLATE, LIMONENE, LINALOOL. A
This list of ingredients may be subject to change, please consult the packaging of the product purchased.