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Icon Mascara 9ml Icon Mascara 9ml Icon Mascara 9ml Icon Mascara 9ml
Icon Mascara 9ml
Hot On Social

VIEVE Icon Mascara 9ml

%0 4.5 | 250 reviews
Free Gift
Box

£27.00

Midnight Black
Earn 27 points with My Sephora

If you like we can let you know when we have some more.

VIEVEIcon Mascara 9ml
£27.00
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Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.

The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.

It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.

Directions

Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.

Ingredients

INGREDIENTS/INGRÉDIENTS: AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYVINYL ALCOHOL, ACRYLATES COPOLYMER, PALMITIC ACID, STEARIC ACID, PROPANEDIOL, ORYZA SATIVA (RICE) BRAN WAX, OCTYLDODECANOL, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, PANTHENOL, RHUS VERNICIFLUA PEEL WAX/CERA, SODIUM HYDROXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLHYDROXAMIC ACID, PISTACIA LENTISCUS (MASTIC) GUM, SODIUM BENZOATE, ARGANIA SPINOSA KERNEL OIL, IRON OXIDES (CI 77499).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

Free Gift

FREE Sunset Blush when you spend £40 on Vieve.*

*One free gift per order. Valid until the 8th of June or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £40 or more worth of Vieve products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.

Shop this offer

FREE Sunset Blush when you spend £40 on Vieve.*
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Rated 5 out of 5 by from I HAVE been with another I HAVE been with another brand for some time and was looking to change. This is a fantastic mascara, it's long lasting and the ability to create both day and glam looks with amount of application. Yes, it might be thick but it's wonderful.
Date published: 2026-05-21
Rated 5 out of 5 by from Mascara of Dreams!! Amazing for lift & volume! Doesn’t smudge onto the eyelids or end up under eyes. In love!
Date published: 2026-05-13
Rated 2 out of 5 by from Overhyped I don't understand the reviews as the one I got is awful. It goes on in thick blobs no matter how much you take off the wand and you end up covered in it and not in a good way. Only good point is that it is very black
Date published: 2026-05-10
Rated 5 out of 5 by from Love this mascara, very dramatic [This review was collected as part of a promotion.] Love this mascara, very dramatic and buildable also diesmt not transfer at all 🩷
Date published: 2026-05-09
Rated 2 out of 5 by from Too thick and sticky but Too thick and sticky but maybe will IMPROVE when it dries out slughtly.
Date published: 2026-05-03
Rated 5 out of 5 by from I really struggle with mascaras I really struggle with mascaras but this is great. No crumbling off, no transfer, it just glides on!
Date published: 2026-04-29
Rated 5 out of 5 by from Love this mascara, it makes [This review was collected as part of a promotion.] Love this mascara, it makes my lashes look so full and long
Date published: 2026-04-28
Rated 5 out of 5 by from THE best mascara i’ve ever [This review was collected as part of a promotion.] THE best mascara i’ve ever tried! Took a minute to adjust to the brush style but i just wouldn’t try any other now. Full convert!
Date published: 2026-04-21
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