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Underglow Blurring Primer

ICONIC London Underglow Blurring Primer

%0 4.53 | 1359 reviews
Box

£17.95 £26.00

Free delivery on orders over £20

27ml

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Get ready to take your skin to dreamy new heights with our ICONIC Underglow Blurring Primer. A completely unique skincare-makeup hybrid formula, that not only helps to enrich and protect your complexion with kind-to-skin ingredients (including a natural-derived blue-light protector), but ensures your makeup applies like a dream and lasts all day long with an ultra-soft, fresh faced, ‘just applied' finish.

So much more than a makeup primer, think of our Underglow Blurring Primer as the can't-miss first step in your ICONIC glow routine. It brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections – leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish – allowing skin to glow-from-within, with a soft, ‘candlelit' glow.

Meet the new era of makeup application. Our makeup primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow. And the best bit… it's non-comedogenic! The ingredients won't clog or block the pores on your skin.

27 ml ℮ / 0.91 fl.oz. (US)

Directions

After moisturising, shake the bottle well and use the ICONIC dropper to apply 2-3 drops of makeup primer all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite Complexion Brush to blend the refreshing formula into your skin. Et voilà – skin is left blurred, radiant and perfected – ready for the rest of your glam routine.

Ingredients

AQUA (WATER, EAU), DIMETHICONE, PEG-10 DIMETHICONE, GLYCERIN, ISONONYL ISONONANOATE, PENTYLENE GLYCOL, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, COCO-CAPRYLATE/CAPRATE, DICAPRYLYL ETHER, SYNTHETIC FLUORPHLOGOPITE, CETYL PEG/PPG-10/1 DIMETHICONE, PHENOXYETHANOL, SODIUM CHLORIDE, MAGNESIUM SULFATE, ETHYLHEXYLGLYCERIN, PROPANEDIOL, ISODODECANE, DIMETHICONOL, SILICA, PARFUM (FRAGRANCE), DISTEARDIMONIUM HECTORITE, TIN OXIDE, PROPYLENE CARBONATE, LAURETH-4, ARTEMISIA CAPILLARIS FLOWER EXTRACT, SORBITOL, TOCOPHEROL, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, XANTHAN GUM, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ASCORBIC ACID, GOLD, GLUTATHIONE. MAY CONTAIN (+/-): CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES).


This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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+Offer

FREE Prep-Set-Glow Mini 30ml when you spend £40 on Iconic London.*

*One free gift per order. Valid until the 8th of June or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £40 or more worth of Iconic London products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.

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Rated 5 out of 5 by from Amazing primer with or without makeuo Love love love this product. I have medium golden skin tone and combo skin type. This primer is amazing used on its own or under makeup. I’m so annoyed that I discovered this only recently as it really is my holy grail in a very short time. Highly recommended.
Date published: 2026-05-11
Rated 5 out of 5 by from Wonderful This is perfect. Texture and finish. I recommend it!
Date published: 2026-05-10
Rated 4 out of 5 by from Velvety skin Makes my skin feel velvety and makeup applies well on top, nice glow and slight blurring effect. Already repurchased!
Date published: 2026-05-09
Rated 5 out of 5 by from Amazing! this is my second time repurchasing the Iconic London primer and I'm sure glad I did this primer is iconic it improves my skin texture massively and the adhesion to my makeup is astonishing it adds pure luminosity to my base as well as improved smoothness and coverage overall
Date published: 2026-05-08
Rated 5 out of 5 by from Great primer Great primer however does have a strange scent. Kind of smells like play doh.
Date published: 2026-05-06
Rated 5 out of 5 by from Fabulous primer Best primer ever- it feels so soft and luxurious, leaves my combination 44yr old peri meno skin skin silky smooth, helps my foundation glide on and look flawless, its now a staple in my make up routine
Date published: 2026-05-06
Rated 5 out of 5 by from 3rd re-purchase Absolutely love this makeup applies so much nicer with this
Date published: 2026-05-04
Rated 4 out of 5 by from Luminous glow The product lives to the hype when it's comes to hydrating and luminous glass glow. It's light weight and easy bendable formula.
Date published: 2026-05-01
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