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YVES SAINT LAURENTRouge Pur Couture The Bold 2.8g
Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.
What it does YSL's most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.
In a consumer test:
- 92% agree the Bold feels soft and silky on lips
- 98% agree the Bold glides effortlessly onto lips In a consumer test
- Up to 10 hour moisturized feel on lips
What it does YSL's most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.
In a consumer test:
- 92% agree the Bold feels soft and silky on lips
- 98% agree the Bold glides effortlessly onto lips In a consumer test
- Up to 10 hour moisturized feel on lips
Directions
Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner.
Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners.
Then reverse the movement for maximum color impact.
Ingredients
2010225 - INGREDIENTS • TRIMETHYLSILOXYPHENYL DIMETHICONE • C12-15 ALKYL BENZOATE • OCTYLDODECANOL • HYDROGENATED POLYISOBUTENE • CI 77891 / TITANIUM DIOXIDE • VP/EICOSENE COPOLYMER • ETHYLCELLULOSE • PARAFFIN • POLYETHYLENE • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • PEG-45/DODECYL GLYCOL COPOLYMER • METHYL METHACRYLATE CROSSPOLYMER • SYNTHETIC WAX • CI 15850 / RED 7 • TRIHYDROXYSTEARIN • VITIS VINIFERA SEED OIL / GRAPE SEED OIL • CI 77492 / IRON OXIDES • CI 77491 / IRON OXIDES • TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE • ISOPROPYL TITANIUM TRIISOSTEARATE • ALUMINA • CI 77499 / IRON OXIDES • AQUA / WATER / EAU • TOCOPHEROL • GLYCERIN • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT • PAPAVER RHOEAS PETAL EXTRACT • CITRIC ACID • SODIUM BENZOATE • POTASSIUM SORBATE • PARFUM / FRAGRANCE (F.I.L. N70033443/1)
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Classic Flat Black Pouch when you spend £60 on selected Yves Saint Laurent products.*
For chic and sophisticated beauty, think Yves Saint Laurent - one of the world's most renowned luxury perfume and makeup brands.
*One free gift per order. Valid until the 29th of September or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £60 or more worth of Yves Saint Laurent selected products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
See more...
Rated 5 out of
5
by
Monika M from
Love it
I love YSL lipsticks. All YSL lipsticks are amazing
Date published: 2025-08-12
Rated 5 out of
5
by
Miss Golightly from
Gorgeous Lipstick
Beautiful lipstick the texture is gorgeous and so moistening and the colour is lovely. Lasts well and the case is so luxurious. A must have for your handbag. My favourite lipsticks are YSL no taste and high quality.
Date published: 2024-09-28
Rated 5 out of
5
by
Anonymous from
Very comfortable lipstick
Amazing stuff. Very lovely. Love colors, love texture
Date published: 2024-07-28
Rated 5 out of
5
by
Marisha from
My lips looks very natural, healthy and sexi
[This review was collected as part of a promotion.] I love it . Very easy to use . Colour stay for long time . My lips looks very natural , healthy and sexi . Skin stay soft even after all day using it. Im happy to have this lipstick, maybe in the future gona try different colours. My colour on my picture it’s number 44
Date published: 2024-02-19
Rated 5 out of
5
by
Anu0912 from
A decent product by YSL
[This review was collected as part of a promotion.] I loved the texture and the color of the lipstick. It has a nice moisturising effect on my lips. The only caveat is that it doesn’t stay on for very long, so I have to keep giving a touch up for a day long use.
Date published: 2024-01-10
Rated 5 out of
5
by
Harmonyb from
So lovely!
[This review was collected as part of a promotion.] Firstly the packaging is just perfect it's so nice to get out of my bag!
The colour itself I absolutely love it's a brighter red, which is abit glossy, I found it really kept my lips soft and hydrated.
I put the lipstick on around 3pm and didn't top it up for at least 2 hours which for me was great!
I absolutely love it! Want to buy more colours.
Date published: 2023-11-21
Rated 4 out of
5
by
Amira from
Lovely colour
[This review was collected as part of a promotion.] The shade selection is impeccable, offering a range of reds to suit various skin tones and preferences. The color payoff is rich and intense, with just a single swipe providing a vibrant and full-bodied hue. The texture is velvety and smooth, gliding effortlessly on the lips without any drag or dryness.
One of the standout features of YSL's red lipstick is its long-lasting formula. It holds up well throughout the day, requiring minimal touch-ups even after meals. This reliability is a significant advantage for anyone with a busy schedule.
Date published: 2023-11-03
Rated 5 out of
5
by
Anonymous from
Beautiful product!
[This review was collected as part of a promotion.] Very pigmented and creamy! Packaging feels very nice and luxury and product stays on for a very nog time! I also received a lot of compliments during the day! I reapplied a couple times during the day after a meal but overal stays on after a drink!
Date published: 2023-11-02
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