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VIEVEPoutder 3.8ml
Meet Poutder, a next-generation soft-matte lip mousse designed for that just-been-snogged, blurred, and pillowy effect inspired by the innovative lip formulas seen in K Beauty. Poutder combines a soft matte pigment with an airy, flexible formula that glides on seamlessly to deliver a velvety finish.
With moisturising Vitamin E, Hyaluronic Filling Spheres, and Castor Seed Oil, Poutder keeps lips soft and smooth with every wear. No dryness. No tightness. Just plush, cloud-like and customisable colour that feels as light as air — even when layered up for extra intensity. Infused with fine powder particles and hydrating ingredients, this mousse is comfortable to wear and stays put.
With moisturising Vitamin E, Hyaluronic Filling Spheres, and Castor Seed Oil, Poutder keeps lips soft and smooth with every wear. No dryness. No tightness. Just plush, cloud-like and customisable colour that feels as light as air — even when layered up for extra intensity. Infused with fine powder particles and hydrating ingredients, this mousse is comfortable to wear and stays put.
Directions
JAMIE'S TOP TIP: Want extra hydration and volume? Start with a little Bounce Balm, then tap Poutder on top for the ultimate blurred-but-moisturised finish. Oh, and if you're looking for a nude lip combo, Poutder in Bellini + Bark Lip Definer is chef's kiss.
Ingredients
INGREDIENTS: DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, METHYL TRIMETHICONE, POLYGLYCERYL-2 TRIISOSTEARATE, SILICA, PHENYL TRIMETHICONE, 1,2-HEXANEDIOL, CETYL PEG/PPG-10/1 DIMETHICONE, TALC, SILICA SILYLATE, DIMETHICONE CROSSPOLYMER, PHENOXYETHANOL, TOCOPHERYL ACETATE, PARFUM/FRAGRANCE, RICINUS COMMUNIS (CASTOR) SEED OIL, SORBITAN OLIVATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SODIUM HYALURONATE, CAPROIC ACID, VANILLIN, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 28 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), RED 7 LAKE (CI 15850).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Sunset Blush Balm Deluxe Strawberry 2ml when you spend £50 on VIEVE.*
*One free gift per order. Valid until the 23rd March or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of VIEVE products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
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Rated 4 out of
5
by
Susan M. from
Lovely texture but a bit
[This review was collected as part of a promotion.] Lovely texture but a bit light for me. Would buy in a darker shade next time. X
Date published: 2026-03-12
Rated 1 out of
5
by
Shaheenah M. from
I unfortunately didnt like the
[This review was collected as part of a promotion.] I unfortunately didnt like the texture of this product or the way it looks on. The texture was very strange.
Date published: 2026-02-13
Rated 5 out of
5
by
Bec from
Smooth like silk
I absolutely love this lip innovation. It goes in so smooth and silky and the colour can be built up easily. It really feels so light you cat notice wearing it. It does last a while before coming off which is also great. I will be definitely purchasing in more colours.
Date published: 2026-01-29
Rated 5 out of
5
by
Lisa M. from
Great product
Super soft velvety feel. Gorgeous colour. Very wearable everyday colour. Love it
Date published: 2026-01-21
Rated 5 out of
5
by
Kelly S. from
This formula is amazing!!! Exactly
[This review was collected as part of a promotion.] This formula is amazing!!! Exactly what i have been looking for! Its silky smooth, matte appearance but not drying at all. Will be buying more colours.
Date published: 2025-12-29
Rated 3 out of
5
by
Alex from
Not my favourite
Personally I just didn’t love the colour pay off, which is a shame because I love the colour. I need to try it again with more lip liner but I feel like all imperfections on my lips show through.
Date published: 2025-12-17
Rated 5 out of
5
by
Juli K. from
I am so happy to
I am so happy to be able to review poutder. Hands down this is the best lip product I have tried in years (and that’s a lot!!).
The packaging; she is understated but classy. The applicator is great and does not become overloaded with product. Let‘S talk about the product itself. She is the most beautiful silky consistency. She glides on, cool to touch and packed with pigment. Not at all drying And the staying power is nothing short of fabulous!!!
Poutder is iconic! Jamie has achieved lip perfection here. I am off to stock up on Poutder before it sells out!!!
Date published: 2025-10-23
Rated 4 out of
5
by
Rebekah D. from
I really love this, wouldn’t
[This review was collected as part of a promotion.] I really love this, wouldn’t normally use a colour so pale with with a dark liner it is stunning. I do have dry lips though so always need lip balm underneath and when reapplying otherwise it sits into cracks and dry bits. Love it otherwise!
Date published: 2025-10-16
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