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Modern Modern Modern Modern
Modern

VIEVE Modern Mascara

%0 4.76 | 911 reviews
Box

£27.00 (£0.44 per g)

In stock
Earn 27 points with My Sephora

This product is temporarily out of stock

If you like we can let you know when we have some more.

VIEVEModern
£27.00
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Product Description

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With a buildable, long-lasting formula and an intensely rich balanced black pigment, Modern Mascara adds instant volume, length and curl. Like the name, it's a modern formula that's smudge-proof yet easy to remove, volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass fibre brush grips and separates each and every lash, creating a fuller look. In signature VIEVE gold, the ergonomic square design is easy to hold, giving you ultimate control. What's more, the formula is imparted with lash-loving ingredients such as Vitamins C and E to nourish and vegan beeswax which helps to condition and coat the lashes.

Volumises lashes by over 150%
18-hour wear
Smudge-proof
95% agree lashes are more definedOphthalmologically tested

Directions

Starting at the base of your lashes, brush the from root to tip. Using the end of the brush to angle the outer lashes upwards and outwards to give a natural lift. Layer to desired intensity.

Ingredients

AQUA/WATER/EAU, GLYCERYL STEARATE, COPERNICIA CERIFERA (CARNAUBA) WAX, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, BUTYLENE GLYCOL, POLYVINYL ALCOHOL, STEARIC ACID, PALMITIC ACID, HYDROGENATED COCONUT OIL, AMINOMETHYL PROPANOL, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM DEHYDROACETATE, LECITHIN, GARDENIA TAITENSIS FLOWER, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, IRON OXIDES (CI 77499).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 5 out of 5 by from I prefer this to the I prefer this to the icon mascara, the wand is great and it lasts all day
Date published: 2026-10-15
Rated 5 out of 5 by from Love this mascara! I went [This review was collected as part of a promotion.] Love this mascara! I went for this one as I don’t like big clumpy eyelashes and I am not disappointed! And love the packaging!
Date published: 2026-10-12
Rated 5 out of 5 by from Great length and volume. Please Great length and volume. Please make it in brown!!
Date published: 2026-10-08
Rated 5 out of 5 by from Best mascara I've tried alot Best mascara I've tried alot and vieve is the best
Date published: 2026-10-07
Rated 5 out of 5 by from Brilliant mascara… stays all day, [This review was collected as part of a promotion.] Brilliant mascara… stays all day, no smudging and easy to remove. Makes lashes look lush.
Date published: 2026-10-03
Rated 5 out of 5 by from This is about my forth [This review was collected as part of a promotion.] This is about my forth or fith replacement, I love this mascara and wont go elsewhere now.
Date published: 2026-10-01
Rated 5 out of 5 by from 2nd time purchasing this mascara, 2nd time purchasing this mascara, best I’ve ever used! Mascara is buildable, so easy to remove without rubbing lashes and doesn’t transfer!
Date published: 2026-09-30
Rated 3 out of 5 by from So average! Don't understand the hype. Really average mascara that does not justify the extortionate price tag. Brush is too fat and it can come out clumpy its a very meh everyday mascara that has signs of flaking and smudging by the end of the day. Don't waste your money.
Date published: 2026-09-15
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