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Modern

VIEVE Modern Mascara

%0 4.76 | 854 reviews
Box

£27.00 (£0.44 per g)

This item is temporarily out of stock

If you like we can let you know when we have some more.

Product Description

With a buildable, long-lasting formula and an intensely rich balanced black pigment, Modern Mascara adds instant volume, length and curl. Like the name, it's a modern formula that's smudge-proof yet easy to remove, volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass fibre brush grips and separates each and every lash, creating a fuller look. In signature VIEVE gold, the ergonomic square design is easy to hold, giving you ultimate control. What's more, the formula is imparted with lash-loving ingredients such as Vitamins C and E to nourish and vegan beeswax which helps to condition and coat the lashes.

Volumises lashes by over 150%
18-hour wear
Smudge-proof
95% agree lashes are more definedOphthalmologically tested

Directions

Starting at the base of your lashes, brush the from root to tip. Using the end of the brush to angle the outer lashes upwards and outwards to give a natural lift. Layer to desired intensity.

Ingredients

AQUA/WATER/EAU, GLYCERYL STEARATE, COPERNICIA CERIFERA (CARNAUBA) WAX, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, BUTYLENE GLYCOL, POLYVINYL ALCOHOL, STEARIC ACID, PALMITIC ACID, HYDROGENATED COCONUT OIL, AMINOMETHYL PROPANOL, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM DEHYDROACETATE, LECITHIN, GARDENIA TAITENSIS FLOWER, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, IRON OXIDES (CI 77499).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 5 out of 5 by from Love it Love this mascara, makes lashes longer, stays on all day
Date published: 2026-02-02
Rated 5 out of 5 by from Worth buying Gorgeous packaging. Gives volume & length to lashes. Comes off easily with make up remover but doesn’t fall out during the day leaving you with smudges under the eyes. Have bought repeatedly & this lasts a long time. I haven’t used anything else since buying this. I wish they made a waterproof version as I have watery eyes.
Date published: 2026-01-29
Rated 5 out of 5 by from Never crusts, never flakes and [This review was collected as part of a promotion.] Never crusts, never flakes and is easily washed off. Also my lashes look fully after use, i love it. Fully COMMITTED modern mascara.
Date published: 2026-01-19
Rated 5 out of 5 by from FAVE FAVE FAVE! My second tube of this mascara, I absolutely love it! I'm an oily skin girl and have always had an issue with smudging under my eyes but this mascara stays put all day, OBSESSED
Date published: 2026-01-18
Rated 5 out of 5 by from New staple Best mascara ive ever used! Wont use anything else now
Date published: 2026-01-17
Rated 5 out of 5 by from Beautiful mascra feels luxurious. Grips Beautiful mascra feels luxurious. Grips and coats each lash without leaving it clumpy
Date published: 2026-01-15
Rated 2 out of 5 by from Disappointed, product transfers I am a big fan of Jamie and other products but this mascara is just not for me. I love the way it makes my lashes look but after a couple of hours there’s clumps/ flakes of the mascara around my eyes. Won’t be using again sadly.
Date published: 2026-01-13
Rated 2 out of 5 by from Really disappointed with this mascara. [This review was collected as part of a promotion.] Really disappointed with this mascara. Bought the modern and icon mascaras as they’re advertised as smudge proof but every time I wear them I am left with unsightly smudge marks under my eyes. Disappointing as they are not cheap.
Date published: 2026-01-09
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