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Icon Mascara 9ml Icon Mascara 9ml Icon Mascara 9ml Icon Mascara 9ml
Icon Mascara 9ml

VIEVE Icon Mascara 9ml

%0 4.5 | 303 reviews
Box

£27.00

Free UK delivery

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Midnight Black
Earn 27 points with My Sephora

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VIEVEIcon Mascara 9ml
£27.00
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Product Description

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Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.

The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.

It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.

Directions

Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.

Ingredients

INGREDIENTS/INGRÉDIENTS: AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYVINYL ALCOHOL, ACRYLATES COPOLYMER, PALMITIC ACID, STEARIC ACID, PROPANEDIOL, ORYZA SATIVA (RICE) BRAN WAX, OCTYLDODECANOL, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, PANTHENOL, RHUS VERNICIFLUA PEEL WAX/CERA, SODIUM HYDROXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLHYDROXAMIC ACID, PISTACIA LENTISCUS (MASTIC) GUM, SODIUM BENZOATE, ARGANIA SPINOSA KERNEL OIL, IRON OXIDES (CI 77499).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 5 out of 5 by from vieve mascaras slap! [This review was collected as part of a promotion.] buildable, deeply black and smudge proof! absolutely love the effect it leaves on my lashes. it also comes off super easily when removing my make up. highly recommend!
Date published: 2026-10-28
Rated 5 out of 5 by from Lashes for days [This review was collected as part of a promotion.] The best mascara you will ever use! Super buildable, doesn't smudge or flake and comes off like a dream.
Date published: 2026-10-28
Rated 5 out of 5 by from Amazing Absolutely love this mascara, doesn’t budge or go flakey, lasts all day. It makes my eyes pop it’s sooo good.
Date published: 2026-10-25
Rated 5 out of 5 by from I loved the previous vieve I loved the previous vieve mascara but this one just pips it to the post. My lashes have more definition and more of a lift. It also doesn’t clump and flake off during the day which is a huge bonus! Really love it
Date published: 2026-10-24
Rated 5 out of 5 by from Love it! Makes your eyes Love it! Makes your eyes pop! Really dramatic mascara 💞
Date published: 2026-10-21
Rated 5 out of 5 by from Great for small eyelashes One of the best for me, I have really small eyelashes and they look amazing with it!
Date published: 2026-10-18
Rated 3 out of 5 by from I like thr PRODUCT when [This review was collected as part of a promotion.] I like thr PRODUCT when its on, but the wand has too muhx product on it, it looks gloopy amd thick, and this makes is seep out the top of the tube.
Date published: 2026-10-17
Rated 5 out of 5 by from Can't live without this now! Can't live without this now! My eyes feel naked when I don't have it on.
Date published: 2026-10-16
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