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Icon Mascara 9ml
Hot On Social

VIEVE Icon Mascara 9ml

%0 4.51 | 228 reviews
Box

£27.00

Free UK delivery

Midnight Black

If you like we can let you know when we have some more.

Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.

The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.

It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.

Directions

Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.

Ingredients

INGREDIENTS/INGRÉDIENTS: AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYVINYL ALCOHOL, ACRYLATES COPOLYMER, PALMITIC ACID, STEARIC ACID, PROPANEDIOL, ORYZA SATIVA (RICE) BRAN WAX, OCTYLDODECANOL, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, PANTHENOL, RHUS VERNICIFLUA PEEL WAX/CERA, SODIUM HYDROXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLHYDROXAMIC ACID, PISTACIA LENTISCUS (MASTIC) GUM, SODIUM BENZOATE, ARGANIA SPINOSA KERNEL OIL, IRON OXIDES (CI 77499).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

+Offer

FREE Sunset Blush Balm Deluxe Strawberry 2ml when you spend £50 on VIEVE.*

*One free gift per order. Valid until the 23rd March or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of VIEVE products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.

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Rated 5 out of 5 by from Don’t hesitate it’s ace Packaging is super luxe and gorge. Loved the original mascara but think this one trumps it. Wow love
Date published: 2026-03-09
Rated 5 out of 5 by from The best Where have you been all my life omg this is the best mascara ive ever had. That you Jamie and the team.
Date published: 2026-03-05
Rated 3 out of 5 by from disappointed Love the wand however found the texture/ product clumpy Disappointing as love the products
Date published: 2026-03-05
Rated 5 out of 5 by from Loved it! Thanks vieve 🥰 [This review was collected as part of a promotion.] Loved it! Thanks vieve 🥰 added volume and my boyf said my eyes went from a 7. 5 to 10! Ill take that as good thing😅
Date published: 2026-03-03
Rated 5 out of 5 by from I love this mascara it I love this mascara it makes my eyelashes look so much better,longer and darker without having to go and get eyelashes tinted
Date published: 2026-03-01
Rated 5 out of 5 by from Stunning mascara, doesnt budge and [This review was collected as part of a promotion.] Stunning mascara, doesnt budge and make my lashes look so long!
Date published: 2026-02-26
Rated 1 out of 5 by from I had such high hopes [This review was collected as part of a promotion.] I had such high hopes for this mascara but Unfortunately it clumps and flakes.
Date published: 2026-02-24
Rated 2 out of 5 by from Not for me im afraid. [This review was collected as part of a promotion.] Not for me im afraid. Very thick brush goes tight through my gine eyelashes onto ny eyelids. Aldo clumpy. Sorry dont love it 😔
Date published: 2026-02-24
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