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VIEVEIcon Mascara 9ml
Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.
The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.
It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.
The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.
It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.
Directions
Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.
Ingredients
INGREDIENTS/INGRÉDIENTS: AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYVINYL ALCOHOL, ACRYLATES COPOLYMER, PALMITIC ACID, STEARIC ACID, PROPANEDIOL, ORYZA SATIVA (RICE) BRAN WAX, OCTYLDODECANOL, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, PANTHENOL, RHUS VERNICIFLUA PEEL WAX/CERA, SODIUM HYDROXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLHYDROXAMIC ACID, PISTACIA LENTISCUS (MASTIC) GUM, SODIUM BENZOATE, ARGANIA SPINOSA KERNEL OIL, IRON OXIDES (CI 77499).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE SEPHORA Holiday Pouch when you spend £80 on anything.*
*One free gift per order. Valid until 9th December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £80 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
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Rated 5 out of
5
by
Caroline M. from
I’m a mascara snob and
[This review was collected as part of a promotion.] I’m a mascara snob and have tried them all. My previo FAVOURITE was armani…this Icon knocks everything out of the park. Its utter stunning. Cant rec it high enough.
Date published: 2025-12-02
Rated 5 out of
5
by
Jean W. from
Stunning lashes
Fantastic product, no clumping and very easy to clean off. It has took me ages to find a mascara that I am happy with and I’m so pleased I found this. I won’t use anything else. My lashes look twice as long when I’m wearing.
Date published: 2025-12-01
Rated 5 out of
5
by
Danielle M. from
i bought both this mascara
i bought both this mascara and the modern mascara and both are so great. you really notice the difference with how much more dramatic and thick this mascara is. been wearing this instead of eyelashes recently and its something i will continue
Date published: 2025-11-29
Rated 5 out of
5
by
Jodie S. from
My husband keeps commenting on
[This review was collected as part of a promotion.] My husband keeps commenting on how pretty my eyes look, and its all thanks to this badboy - if you want full, dramatic lashes, this is the one!
Date published: 2025-11-29
Rated 5 out of
5
by
Lauren from
I mean. . . it's called ICON for a reason
This is a brill mascara, I love the brush and this is smudgeproof so with my oily lids (even if I wear eye cream) I don't find this flakes or transfers once it dries which is a big plus! Easy to remove and very comfortable to wear. I don't find the formula irritates my eyes even when wearing all day & night <3
Date published: 2025-11-27
Rated 5 out of
5
by
Jordan B. from
Stunning mascara, use it lightly
Stunning mascara, use it lightly for gorgeous length and volume every day or multiple layers for a more glam look. So easy to wash off and feels like nothing on your lashes.
Date published: 2025-11-27
Rated 2 out of
5
by
Gabija from
Disappointed
I liked it the first time I used it but after that it became almost impossible to use. So much product comes out together with the wand it makes my lashes clump up together and inevitably the mascara gets on my eyelids
Date published: 2025-11-26
Rated 5 out of
5
by
saffron from
she is an icon
loved the modern mascara and had to try the icon, I’m a thick lash lover and this is even better!!
Date published: 2025-11-24
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