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VIEVE Icon Mascara 9ml

VIEVE Icon Mascara 9ml

%0 4.8 | 10 reviews
Box

£26.00

Midnight Black £26.00 In stock

Shade: Midnight Black

If you like we can let you know when we have some more.

Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.
The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.
It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.

Directions

Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.

Ingredients

INGREDIENTS/INGRÉDIENTS: AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYVINYL ALCOHOL, ACRYLATES COPOLYMER, PALMITIC ACID, STEARIC ACID, PROPANEDIOL, ORYZA SATIVA (RICE) BRAN WAX, OCTYLDODECANOL, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, PANTHENOL, RHUS VERNICIFLUA PEEL WAX/CERA, SODIUM HYDROXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLHYDROXAMIC ACID, PISTACIA LENTISCUS (MASTIC) GUM, SODIUM BENZOATE, ARGANIA SPINOSA KERNEL OIL, IRON OXIDES (CI 77499).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

+Offer

FREE Eye Wand Vanilla 12g when you spend £40 on VIEVE.*

From acting as a primer for creating a longer-lasting canvas for your eyeshadow, wearing alone for a one-and-done off-duty look.

 

*One free gift per order. Valid until the 30th of September or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £40 or more worth of Vieve products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.

Shop this offer

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Rated 5 out of 5 by from Maybe it’s GENEVIEVE This may be the best mascara I have ever used. I am a bold mascara girlie all day and this is simply stunning. Gorgeous packaging, mascara that lifts and stays all day long but comes off easily.
Date published: 2025-09-03
Rated 5 out of 5 by from 10/10 mascara This mascara is amazing! I have short eyelashes, I never bother to curl them as there’s no point. I loved modern mascara and this came out just as mine was drying out. This mascara is incredible, I’ve never seen my lashes look so long and it gives them a lift too!
Date published: 2025-09-02
Rated 5 out of 5 by from Amazing Love the original but this is so much better!! No panda eyes, transfer, no clumping. Love Love love ❤️
Date published: 2025-09-02
Rated 5 out of 5 by from Amazing mascara I have been put off in the past by heavy metal case makeup products that look/ feel the part and don’t apply well but this mascara is actually amazing! One layer and the wand coated my eyelashes from bottom to top and wasn’t clumpy, would 100% recommend, really good
Date published: 2025-09-01
Rated 5 out of 5 by from 10/10 I have short straight lashes and normally my lashes never hold a curl. I put this mascara on in the morning, went to the gym, shopping and cleaned the flat. My lashes have never looked better at the end of the day AND they held the curl!!! My new go to mascara. Vieve never disappoints :)
Date published: 2025-09-01
Rated 5 out of 5 by from Gorgeous! Buy this mascara for that full on glam lash look! Very pigmented. Easily removed.
Date published: 2025-09-01
Rated 5 out of 5 by from Icon Mascara Enough said… my lashes are practically in my brows. False lash look, no falsies needed. This mascara delivers!
Date published: 2025-09-01
Rated 5 out of 5 by from Best mascara on the market Didn’t think i could love a mascara more than Modern but oh my was I wrong. It’s a really buildable mascara with the most perfect applicator!
Date published: 2025-08-31
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