Urban DecayEyeshadow Primer Potion
Product Description
What it is:
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.
What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.
With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.
What it is formulated WITHOUT:
- Parabens
What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.
What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.
With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.
What it is formulated WITHOUT:
- Parabens
What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.
Directions
Suggested Usage:
-Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power.
Ingredients
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. <+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides>.
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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Rated 5 out of
5
by
RAJANI from
No eyelid crease!
Been using this for over 5 years now! The only eyeshadow primer that doesn't increase on my oily eyelids. 10/10
Date published: 2026-10-29
Rated 5 out of
5
by
Sarah from
Still the best in the business for keeping an eyeshadow look in place and unsmeared all day and night (wit the cutest, most iconic packaging). Applies easily without pulling the gentle skin around the eyes, and leaves eye make-up with a dewy finish.
Date published: 2026-10-28
Rated 5 out of
5
by
Momina from
5 stars!
I've got very oily hooded lids and as a first time purchase, it's been working amazing.
Date published: 2026-10-27
Rated 4 out of
5
by
Rebecca from
Best I've ever tried
For my very hooded and oily lids this is the best primer I have ever used. It's not perfect, but better than anything else I've tried. I have been using the original for nearly 15 years, and last year tried sin which I also like. Sin is more like a liquid eyeshadow because it's so pigmented, but I like that.
Date published: 2026-09-28
Rated 5 out of
5
by
Suzanne from
It really works
First time purchase - impressed with the staying put power - will recommend.
Date published: 2026-07-16
Rated 5 out of
5
by
Karolina from
Love it
One of my favourite eye primers. I'd love it even more if they added a bit of colour to it! Perfect for dry eyes. I suffer with eyelid dermatitis and it helps me apply the eyeshadow smoothly.
Date published: 2026-05-07
Rated 5 out of
5
by
Simona from
Used this for years
I've been using this for many years and as someone with hooded eyes I find it really helps keep eyeshadow in place
Date published: 2026-05-01
Rated 5 out of
5
by
Rebecca from
Absolute required product for me
I love this product as someone with oily hooded eyelids (so the ultimate for all eye make up creasing/shifting/disappearing). I need it for eye make up to stick and it completely sticks. I recommend not getting it outside of any areas you'd use eyeshadow on as when it's got on my undereyes it dries hard and cakey - but obviously so easy to avoid.
Date published: 2025-11-01
Is this suitable to also use underneath my eyes as a base for illuminator / concealer to help this stay put / not crease?
I would not personally recommend this (except perhaps immediately beneath the eye on the lower lid as part of a more dramatic smoky eye look) I think it might be too thick if used under flesh coloured make-up.
Date published: 2023-05-24
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