Tower 28MakeWaves Lengthening & Volumizing Mascara 8.22g
Product Description
Highlights
A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.
The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay.
MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.
Directions
Use the inner wave of the dual-sided brush to build up visible volume and the longer bristles to lengthen and define the look of lashes.
Test results
Based on a third party clinical test with 35 people including those with sensitive eyes:-94%* agreed it did not clump
-97%* agreed it did not smudge
-97%* agreed it did not irritate eyes
Ingredients
AQUA (WATER), COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA
(CARNAUBA) WAX), GLYCERYL STEARATE, HYDROGENATED OLIVE OIL STEARYL ESTERS,
SYNTHETIC WAX, VP/VA COPOLYMER, STEARIC ACID, HELIANTHUS ANNUUS SEED CERA
(HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX), PALMITIC ACID, BUTYLENE GLYCOL, OLEA
EUROPAEA OIL UNSAPONIFIABLES (OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES),
AMINOMETHYL PROPANOL, RICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR)
SEED OIL), 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, POLYIMIDE-1, GALACTOARABINAN, RHUS
VERNICIFLUA PEEL CERA (RHUS VERNICIFLUA PEEL WAX), SHOREA ROBUSTA RESIN,
SODIUM DEHYDROACETATE, GLYCERIN, LECITHIN, CUCUMIS SATIVUS FRUIT EXTRACT,
TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, CI 77499, CI 77491 (IRON OXIDES), CI 77007 (ULTRAMARINES)
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
See more...
Rated 1 out of
5
by
Suzanne from
Worst mascara ever
Literally the worst mascara I have ever tried. It is dry and crumbly and doesn’t even seem to coat my lashes. Apart from all the black flakes around my eyes, I can’t tell that I have mascara on. I don’t know if this was a bad batch because I had heard such good things about this mascara, but this was a huge disappointment. The only good thing about this mascara is that it’s easy to remove - but that may because there’s no product on my lashes.
Date published: 2026-08-17
Rated 2 out of
5
by
Leah from
Nope
I have wanted to try the Tower 28 mascara for a while now and finally decided to order it, after reading some reviews, I was hopefully I would like it, unfortunately I’m not a huge fan. I have being using it for a a week or so and already it has started to dry out. The formula when applying is crumbly, flakes and dry. My lashes do not look good. Really disappointed as it’s not exactly cheap. Need to return
Date published: 2026-07-16
Rated 5 out of
5
by
Bahar from
Makewaves Mascara
I love the colour brown and it applies beautifully. I repurchased it couple of times but I discovered tubing mascaras so i am hoping they will come up with tubing version . I wear lenses and sometimes these are hard to take off you have rub for a bit even gentle rub irritates my eyes for next day.
Date published: 2026-06-26
Rated 5 out of
5
by
Rhiannon from
My favorite mascara
Subtle and natural. Doesn't weigh down my eyelashes and easy to use due to its brush
Date published: 2026-04-07
Rated 4 out of
5
by
Saima from
Would defiantly recommend
I got this for my birthday. It is one of my favourite mascaras ever. It doesn’t smudge easily and it isn’t clumpy
Date published: 2026-04-03
Rated 5 out of
5
by
Elena from
Amazing mascara
This mascara is up there with one of the best I've used, I first bought it in the States as it wasn't available in the UK and was so pleased when Sephora started stocking Tower 28. It's so incredibly lengthening and it doesn't smudge.
Date published: 2026-04-02
Rated 4 out of
5
by
Sophie from
Really like
Really like as it makes my lashes look great. However it does smudge onto my upper eyelid
Date published: 2026-03-30
Rated 5 out of
5
by
Kate from
Very impressed!
Purchased this at a New York Sephora when I was there recently on holiday, partly because I hadn't heard of it before and like trying new mascaras. It's a little cheaper than the ones I normally go for, but I'm always in search of the perfect mascara, so thought I'd give it a go. The first time I used it I thought it was a bit wet and made quite alot of mess when I was applying it. However, in terms of how well it lasted during the day, I was really impressed - no smudging or flaking despite doing alot of exercise. I've used it several times since, and the more I use it, the more impressed I am with it. I have it in Jet black and it's a lovely deep black colour. It lengthens and adds volume without going to extremes and is a really good day to day mascara. Definitely recommend.
Date published: 2025-10-14
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