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Born This Way Soft Matte Foundation 30ml

TOO FACED Born This Way Soft Matte Foundation 30ml

%0 4.44 | 1506 reviews
Box

£38.00

Select Shade (29)

Swan£38.00In stockSnow£38.00Low stockAlmond£38.00Low stockIvory£38.00In stockPearl£38.00In stockSeashell£38.00Low stockPorcelain£38.00In stockVanilla£38.00In stockNatural Beige£38.00In stockNude£38.00In stockWarm Nude£38.00In stockLight Beige£38.00Out of stockGolden Beige£38.00In stockWarm Beige£38.00In stockSand£38.00In stockPraline£38.00In stockHoney£38.00Low stockCaramel£38.00In stockMocha£38.00In stockButter Pecan£38.00In stockMaple£38.00In stockChesnut£38.00Low stockChai£38.00Low stockSpiced Rum£38.00In stockHazelnut£38.00In stockTiramisu£38.00In stockCocoa£38.00In stockSable£38.00Low stockTruffle£38.00In stockGanache£38.00In stock

If you like we can let you know when we have some more.

Product Description

This ultra high-performance foundation smooths skin’s appearance and helps control oil without dryness for waterproof, sweat and humidity-resistant wear. The lightweight, color-true formula delivers 24-hour coverage that seamlessly covers imperfections, revealing skin that appears naturally flawless. The buildable, medium-to-full coverage formula masterfully diffuses the line between makeup and skin for soft matte coverage so undetectable, they’ll think you were Born This Way.

Formula:
- Lightweight, comfortable wear
- Blurring, matte finish
- Blend of oil absorbing ingredients for immediate and all-day oil control
- Infused with:
- Silica: Helps absorb unwanted oil
- Sugar Kelp & Ginseng
- Coconut Water, Alpine Rose, & Hyaluronic Acid

Directions

Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage. 

Ingredients

TRIMETHYLSILOXYSILICATE <> ISOHEXADECANE <> METHYL TRIMETHICONE <> SYNTHETIC WAX <> EUPHORBIA CERIFERA (CANDELILLA) WAX\\CANDELILLA CERA\\CIRE DE CANDELILLA <> SILICA <> MICROCRYSTALLINE WAX\\CERA MICROCRISTALLINA\\CIRE MICROCRISTALLINE <> MICA <> CETEARYL ALCOHOL <> SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL <> BUTYROSPERMUM PARKII (SHEA) BUTTER <> CAPSICUM FRUTESCENS FRUIT EXTRACT <> VANILLYL BUTYL ETHER <> CAPRYLYL GLYCOL <> ETHYLHEXYLGLYCERIN <> DIISOSTEARYL MALATE <> PROPYLENE GLYCOL <> SORBITAN ISOSTEARATE <> 1,2-HEXANEDIOL <> POLYSORBATE 80 <> TRIETHOXYCAPRYLYLSILANE <> FRAGRANCE (PARFUM) <> BHT <> <+/- TITANIUM DIOXIDE (CI 77891) <> IRON OXIDES (CI 77491) <> IRON OXIDES (CI 77492) <> IRON OXIDES (CI 77499) <> BISMUTH OXYCHLORIDE (CI 77163) <> BLUE 1 LAKE (CI 42090) <> BRONZE POWDER (CI 77400) <> COPPER POWDER (CI 77400) <> MANGANESE VIOLET (CI 77742) <> ORANGE 5 (CI 45370) <> RED 6 (CI 15850) <> RED 7 (CI 15850) <> RED 21 (CI 45380) <> RED 27 (CI 45410) <> RED 30 (CI 73360) <> RED 7 LAKE (CI 15850) <> RED 22 LAKE (CI 45380) <> RED 28 LAKE (CI 45410) <> RED 30 LAKE (CI 73360) <> RED 33 LAKE (CI 17200) <> YELLOW 5 LAKE (CI 19140) <> YELLOW 6 LAKE (CI 15985)>

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

See more...

Rated 4 out of 5 by from Great colour match Great colour match! My go to foundation, such and warm and beautiful match (I have brown caramel complexion) and so nice on my skin.
Date published: 2025-11-02
Rated 2 out of 5 by from Disappointed Used to be my holy grail. Unfortunately the foundation formulation changed, shade match is not the same, and is not as long lasting. It made me look really orange in my graduation photos and especially next to my family :(
Date published: 2025-05-21
Rated 2 out of 5 by from Miss the previous foundation I really miss the foundation that too faced have stopped making. It was amazing, the foundation would last forever and it looked like skin and didn't feel heavy on the skin or cakey. Unfortunately this one is nothing like the old foundation, the tube feels so light like it's not filled with foundation properly. The price is too high for the size of the tube. Wish they would just bring the old foundation bottle back.
Date published: 2025-05-21
Rated 5 out of 5 by from Lasts well on oily skin and great colour match I wanted a slightly fuller coverage foundation to wear for being bridesmaid at my friends wedding, I tried a few in store but decided the born this way soft matte was the best, it lasted all day with no touch ups and only a little bit of loss on my t zone (I have oily skin) and the colour match was superb, I’ve struggled in the past with finding a foundation pale enough for my skin but too faced had a few options even paler than what I needed! I’ve been using fenty profiltr on days when I don’t need as full coverage but I prefer the consistency of the too faced one
Date published: 2025-04-04
Rated 1 out of 5 by from Change back to old formula!! The old formula was the best foundation ever! I would wear it all day and have zero transfer and it never got oily. The new one transfers on to everything and gets so oily it literally glides off my face after just an hour of wear, it is terrible and my skin isn't even that bad for oils, but this product brings them all to the surface. Please change the formula back it used to be so good!
Date published: 2025-03-01
Rated 2 out of 5 by from Foundation Not as good as the old version. Separates my make up, stains form on the face throughout the day.
Date published: 2025-01-31
Rated 2 out of 5 by from the old formula was amazing. Hate this Hate this foundation! Loved the old formula - best foundation I ever used and so long lasting! This doesn't come close. Looks patchy and clings to dry patches. Doesn't last all day. Gutted. Bring back the old matte foundation, it was flawless
Date published: 2024-12-08
Rated 1 out of 5 by from Waste of money. Wrong shade and drying. I bought this foundation and a concealer, I used the 'try it on' option for both and the shades I picked matched perfectly in the camera. The model who was pictured wearing those shades also shared my skin tone (fair with rosy/pink undertones), the model even has my hair colour (ginger). I was so confident buying these. Well, they arrived and they are nothing like my skin tone or how they looked on the website. The undertones are more orange than pink. They look ridiculous on me. They're also cakey and drying, so even if the colour match was right, I'd be disappointed.
Date published: 2024-11-24
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