TOO FACEDBorn This Way Soft Matte Foundation 30ml
Highlights
This ultra high-performance foundation smooths skin’s appearance and helps control oil without dryness for waterproof, sweat and humidity-resistant wear. The lightweight, color-true formula delivers 24-hour coverage that seamlessly covers imperfections, revealing skin that appears naturally flawless. The buildable, medium-to-full coverage formula masterfully diffuses the line between makeup and skin for soft matte coverage so undetectable, they’ll think you were Born This Way.
Formula:
Formula:
- Lightweight, comfortable wear
- Blurring, matte finish
- Blend of oil absorbing ingredients for immediate and all-day oil control
- Infused with:
- Silica: Helps absorb unwanted oil
- Sugar Kelp & Ginseng
- Coconut Water, Alpine Rose, & Hyaluronic Acid
Directions
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Ingredients
TRIMETHYLSILOXYSILICATE <> ISOHEXADECANE <> METHYL TRIMETHICONE <> SYNTHETIC WAX <> EUPHORBIA CERIFERA (CANDELILLA) WAX\\CANDELILLA CERA\\CIRE DE CANDELILLA <> SILICA <> MICROCRYSTALLINE WAX\\CERA MICROCRISTALLINA\\CIRE MICROCRISTALLINE <> MICA <> CETEARYL ALCOHOL <> SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL <> BUTYROSPERMUM PARKII (SHEA) BUTTER <> CAPSICUM FRUTESCENS FRUIT EXTRACT <> VANILLYL BUTYL ETHER <> CAPRYLYL GLYCOL <> ETHYLHEXYLGLYCERIN <> DIISOSTEARYL MALATE <> PROPYLENE GLYCOL <> SORBITAN ISOSTEARATE <> 1,2-HEXANEDIOL <> POLYSORBATE 80 <> TRIETHOXYCAPRYLYLSILANE <> FRAGRANCE (PARFUM) <> BHT <> <+/- TITANIUM DIOXIDE (CI 77891) <> IRON OXIDES (CI 77491) <> IRON OXIDES (CI 77492) <> IRON OXIDES (CI 77499) <> BISMUTH OXYCHLORIDE (CI 77163) <> BLUE 1 LAKE (CI 42090) <> BRONZE POWDER (CI 77400) <> COPPER POWDER (CI 77400) <> MANGANESE VIOLET (CI 77742) <> ORANGE 5 (CI 45370) <> RED 6 (CI 15850) <> RED 7 (CI 15850) <> RED 21 (CI 45380) <> RED 27 (CI 45410) <> RED 30 (CI 73360) <> RED 7 LAKE (CI 15850) <> RED 22 LAKE (CI 45380) <> RED 28 LAKE (CI 45410) <> RED 30 LAKE (CI 73360) <> RED 33 LAKE (CI 17200) <> YELLOW 5 LAKE (CI 19140) <> YELLOW 6 LAKE (CI 15985)> This list of ingredients may be subject to change, please consult the packaging of the product purchased.
Bundle
25% SAVING. When you buy two selected TOO FACED Born This Way products.*
*Simply add two qualifying TOO FACED products fulfilled by SEPHORA UK to your Shopping Bag and the discount will automatically apply at checkout. One offer bundle per order. Valid until the 9th August or whilst stock lasts. Cannot be used in conjunction with any other promotional discount. Offer is not applicable to pending purchases or previously made purchases.
Free Gift
FREE Lip Injection Extreme 1.5g, when you spend £50 on Too Faced.*
This breakthrough gloss delivers both immediate and long-term plumping with scientifically-proven, advanced lip volumising technologies.
*One free gift per order. Valid until the 24th August or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of Too Faced products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
See more...
Rated 1 out of
5
by
Tracy from
Ivory shade is terribly yellowish
I bought the Ivory shade of this foundation online after viewing the images of the shades. Unfortunately the real product is terribly yellowish and it made my face look utterly dull and tired. It's a total waste of money and utterly poor experience.
Date published: 2026-07-11
Rated 5 out of
5
by
SOPHIA from
great features!
Beautiful foundation, great for oily skin with full coverage and lasts hours, no texture, just smoothness and no luminosity with 10/10 adhesion.
Date published: 2026-03-19
Rated 4 out of
5
by
STACEY from
Great colour match
Great colour match! My go to foundation, such and warm and beautiful match (I have brown caramel complexion) and so nice on my skin.
Date published: 2025-11-02
Rated 2 out of
5
by
Map1 from
Disappointed
Used to be my holy grail. Unfortunately the foundation formulation changed, shade match is not the same, and is not as long lasting. It made me look really orange in my graduation photos and especially next to my family :(
Date published: 2025-05-21
Rated 2 out of
5
by
T from
Miss the previous foundation
I really miss the foundation that too faced have stopped making. It was amazing, the foundation would last forever and it looked like skin and didn't feel heavy on the skin or cakey. Unfortunately this one is nothing like the old foundation, the tube feels so light like it's not filled with foundation properly. The price is too high for the size of the tube. Wish they would just bring the old foundation bottle back.
Date published: 2025-05-21
Rated 5 out of
5
by
Anonymous from
Lasts well on oily skin and great colour match
I wanted a slightly fuller coverage foundation to wear for being bridesmaid at my friends wedding, I tried a few in store but decided the born this way soft matte was the best, it lasted all day with no touch ups and only a little bit of loss on my t zone (I have oily skin) and the colour match was superb, I’ve struggled in the past with finding a foundation pale enough for my skin but too faced had a few options even paler than what I needed! I’ve been using fenty profiltr on days when I don’t need as full coverage but I prefer the consistency of the too faced one
Date published: 2025-04-04
Rated 1 out of
5
by
Nancy from
Change back to old formula!!
The old formula was the best foundation ever! I would wear it all day and have zero transfer and it never got oily. The new one transfers on to everything and gets so oily it literally glides off my face after just an hour of wear, it is terrible and my skin isn't even that bad for oils, but this product brings them all to the surface. Please change the formula back it used to be so good!
Date published: 2025-03-01
Rated 2 out of
5
by
Raluca from
Foundation
Not as good as the old version. Separates my make up, stains form on the face throughout the day.
Date published: 2025-01-31
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