MatrixFood For Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid
Hydrating Shampoo for all dry hair.
Infused with Avocado Oil and Hyaluronic Acid, moisturises while cleansing and removing excess oil without stripping the necessary moisture dry hair needs.
Hydrating haircare system, infused with Avocado Oil & Hyaluronic Acid, to replenish dry hair and prevent moisture loss, providing 7x(2) more moisture for up to 72 hours(3) when used as a system of Food For Soft Shampoo, Conditioner or Mask. & Oil versus non-conditioning shampoo. Suitable for over-processed, thick/coarse, grey and heat damaged hair.
Loved Moisture Me Rich? Try the new hydrating system of shampoo, detangling hydrating conditioner, and rich hydrating oil with Food For Soft.
Vegan formula(1)
(1)no animal derived ingredients.
This bottle is made of at least 95% recycled plastic, except for the cap.
(2)instrumental test Shampoo + Conditioner + Leave-in vs non-conditioning shampoo.
(3)consumer test.
Infused with Avocado Oil and Hyaluronic Acid, moisturises while cleansing and removing excess oil without stripping the necessary moisture dry hair needs.
Hydrating haircare system, infused with Avocado Oil & Hyaluronic Acid, to replenish dry hair and prevent moisture loss, providing 7x(2) more moisture for up to 72 hours(3) when used as a system of Food For Soft Shampoo, Conditioner or Mask. & Oil versus non-conditioning shampoo. Suitable for over-processed, thick/coarse, grey and heat damaged hair.
Loved Moisture Me Rich? Try the new hydrating system of shampoo, detangling hydrating conditioner, and rich hydrating oil with Food For Soft.
Vegan formula(1)
(1)no animal derived ingredients.
This bottle is made of at least 95% recycled plastic, except for the cap.
(2)instrumental test Shampoo + Conditioner + Leave-in vs non-conditioning shampoo.
(3)consumer test.
Directions
Apply a quarter size amount of product, lather and rinse. Follow with Food for Soft conditioner.
Ingredients
AQUA / WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, GLYCOL DISTEARATE, HEXYLENE GLYCOL, PARFUM / FRAGRANCE, COCAMIDE MEA, CITRIC ACID, SODIUM BENZOATE, SODIUM HYDROXIDE, DIMETHICONE, CARBOMER, COCO-BETAINE, SALICYLIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, MENTHOL, AMODIMETHICONE, GLYCERIN, PERSEA GRATISSIMA OIL / AVOCADO OIL, LINALOOL, TRIDECETH-10, BENZYL SALICYLATE, BENZYL ALCOHOL, COUMARIN, PEG-100 STEARATE, STEARETH-6, SODIUM HYALURONATE, LIMONENE, TRIDECETH-3, PHENOXYETHANOL, FUMARIC ACID, ACETIC ACID, TOCOPHEROL, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT (F.I.L. Z70014596/1)
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
Free Gift
FREE Total Results Food For Soft Shampoo 75ml when you spend £23 on Matrix.*
*One free gift per order. Valid until the 30th of June or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £23 or more worth of Matrix products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
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Rated 5 out of
5
by
Riri from
Surprisingly enough
[This review was collected as part of a promotion.] I decided to test it out considering that I have been struggling finding a product that works well with my hair- scent itself was on point though different to what I’m use to , I would recommend using a hair mask before washing if you have high porosity hair then going in with Shampoo and Conditioner- my hair felt soft and had a little shine, it helped with getting rid of tangles a lot easier though definitely pair with an anti frizz mist. Overall the results were positive and truly helped me, but it can always be individualistic
Date published: 2026-06-13
Rated 4 out of
5
by
Anonymous from
Shampoo & conditioner
[This review was collected as part of a promotion.] Smells really fresh and the scent lasts, hair felt super soft after washing it and did not tangle. I would recommend
Date published: 2026-06-11
Rated 5 out of
5
by
At1288 from
Very good shampoo
[This review was collected as part of a promotion.] The shampoo smells amazing and my hair feels healthier and less dry!
Date published: 2026-06-11
Rated 5 out of
5
by
Weesandra from
Really good
[This review was collected as part of a promotion.] So good for my hair we will be using this from now on . Hair feels so good and smells amazing
Date published: 2026-06-10
Rated 5 out of
5
by
Aishah from
Maxtrix shampoo
[This review was collected as part of a promotion.] It is really good for you haie gets rid of build up and is amazing in the hair. I recommened to buy
Date published: 2026-06-10
Rated 5 out of
5
by
georgina from
Perfect shampoo
[This review was collected as part of a promotion.] My hair usually feels dry and straw-like but after using matrix, my hair feels so soft and hydrated, even after one wash!
The scent of the shampoo is gorgeous in the bottle and leaves a lovely smell on my hair afterwards too.
The results are perfect! After just one wash, my hair has gone from dry and brittle to soft and hydrated!
Date published: 2026-06-09
Rated 5 out of
5
by
JessM from
It was fantastic
[This review was collected as part of a promotion.] It made my hair feel so smooth and oh gosh it smelt amazing. After having dry hair for the longest time this shampoo has given me soft silky hair after a few washes. The results are fantastic
Date published: 2026-06-08
Rated 5 out of
5
by
S723 from
Luscious hair soft and silky
[This review was collected as part of a promotion.] I’ve been really impressed with this shampoo. It leaves my hair feeling incredibly soft, smooth, and silky after every wash without weighing it down. The scent is pleasant and fresh without being overpowering, and my hair feels clean and nourished for longer between washes. After using it consistently, I’ve noticed my hair looks healthier, shinier, and more manageable. I would definitely recommend this shampoo to anyone looking for softer, smoother hair.
Date published: 2026-06-08
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