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Underglow Blurring Primer

ICONIC London Underglow Blurring Primer

%0 4.54 | 1291 reviews
Box

£19.95 £25.00

27ml
In stock

If you like we can let you know when we have some more.

Get ready to take your skin to dreamy new heights with our ICONIC Underglow Blurring Primer. A completely unique skincare-makeup hybrid formula, that not only helps to enrich and protect your complexion with kind-to-skin ingredients (including a natural-derived blue-light protector), but ensures your makeup applies like a dream and lasts all day long with an ultra-soft, fresh faced, ‘just applied' finish.

So much more than a makeup primer, think of our Underglow Blurring Primer as the can't-miss first step in your ICONIC glow routine. It brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections – leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish – allowing skin to glow-from-within, with a soft, ‘candlelit' glow.

Meet the new era of makeup application. Our makeup primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow. And the best bit… it's non-comedogenic! The ingredients won't clog or block the pores on your skin.

27 ml ℮ / 0.91 fl.oz. (US)

Directions

After moisturising, shake the bottle well and use the ICONIC dropper to apply 2-3 drops of makeup primer all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite Complexion Brush to blend the refreshing formula into your skin. Et voilà – skin is left blurred, radiant and perfected – ready for the rest of your glam routine.

Ingredients

AQUA (WATER, EAU), DIMETHICONE, PEG-10 DIMETHICONE, GLYCERIN, ISONONYL ISONONANOATE, PENTYLENE GLYCOL, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, COCO-CAPRYLATE/CAPRATE, DICAPRYLYL ETHER, SYNTHETIC FLUORPHLOGOPITE, CETYL PEG/PPG-10/1 DIMETHICONE, PHENOXYETHANOL, SODIUM CHLORIDE, MAGNESIUM SULFATE, ETHYLHEXYLGLYCERIN, PROPANEDIOL, ISODODECANE, DIMETHICONOL, SILICA, PARFUM (FRAGRANCE), DISTEARDIMONIUM HECTORITE, TIN OXIDE, PROPYLENE CARBONATE, LAURETH-4, ARTEMISIA CAPILLARIS FLOWER EXTRACT, SORBITOL, TOCOPHEROL, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, XANTHAN GUM, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ASCORBIC ACID, GOLD, GLUTATHIONE. MAY CONTAIN (+/-): CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES).


This list of ingredients may be subject to change, please consult the packaging of the product purchased.

+Offer

FREE Triple Threat Mascara Brown 9ml, when you spend £40 on ICONIC London.*

*One free gift per order. Valid until the 23rd of March or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £40 or more worth of ICONIC London products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.

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Rated 4 out of 5 by from Good but Leaves skin looking smooth and glowy however I don’t know if it helps with longevity of makeup also I hate the packaging
Date published: 2026-03-08
Rated 3 out of 5 by from Rubbish packaging Spills everywhere, don’t notice a difference with actual product
Date published: 2026-03-07
Rated 4 out of 5 by from Subtle Glow with a Minor Scent Drawback This gives such a beautiful, subtle glow. nothing overly glittery or artificial-looking. It looks natural and enhances the skin really well. The only downside is the scent, which I’m not a fan of, but it’s very mild and only noticeable if you intentionally smell the bottle.
Date published: 2026-03-03
Rated 5 out of 5 by from Best glowing primer ever This glowing primer is absolutely amazing. I never apply foundation without it. This is already my second time buying it, and it leaves my skin looking radiant and healthy every time. I’m obsessed.
Date published: 2026-02-24
Rated 5 out of 5 by from My favourite My favourite primer of all time! Beautiful glow, keeps my makeup looking good and doesn’t break me out!
Date published: 2026-02-21
Rated 3 out of 5 by from Great but awful small It not the best one on the market yet, it does make you look glowing and smooth but that awful smell is just unbearable
Date published: 2026-02-21
Rated 4 out of 5 by from Good primer Been using this for a few months. It’s like a serum. Leaves the skin hydrated and slightly blurred. I’m not sure how much it helps with the longevity but it make the application smoother.
Date published: 2026-02-15
Rated 5 out of 5 by from Believe the hype! If you have heard about this primer the rumour's are true. Glides onto the skin so lightweight and easily absorbed. Leave your skin looking super smooth and glowy. A little goes along way. This was my second bottle and will always be my go to for a glam night out
Date published: 2026-02-15
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