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Huda Beauty1 COAT WOW! Extra Volumizing and Lifting Mascara 10ml
Product Description
WOW LASHES INSTANTLY
WHAT IT IS:
Your answer to instant, intense, and dramatic lashes in seconds! The dual-sided brush and formula coat and define every lash for curl, length, and extra volume! Huda Beauty 1 Coat WOW! mascara makes quick application so easy. Prepare for that ‘WOW' effect!
WHAT IT DOES:
A clever mascara with a dual shaped brush with short and long bristles that help lengthen and separate lashes. The curved, concave side provides volume while the convex side gives definition – no matter your technique. 1 Coat means the silicone brush holds enough formula to allow just one dip of mascara to effortlessly coat the lashes of both eyes.
WHAT ELSE TO KNOW:
The black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes.
WHY WE'RE OBSESSED:
- Easy to use
- Fast to apply – only 1 coat needed
- Wow effect
- Dual shaped brush creates instant impact
KEY CLAIMS:
-99% Agreed the mascara gave instant curl
-96% Agreed the mascara gave instant length
-96% Agreed the mascara gave dramatic volume
*Based on an independent study on 40 people of all genders, skin types, eye shapes & lash lengths
- 96% Agreed the mascara gave instant length (1)
- 96% Agreed the mascara gave dramatic volume (1)
WHAT IT IS:
Your answer to instant, intense, and dramatic lashes in seconds! The dual-sided brush and formula coat and define every lash for curl, length, and extra volume! Huda Beauty 1 Coat WOW! mascara makes quick application so easy. Prepare for that ‘WOW' effect!
WHAT IT DOES:
A clever mascara with a dual shaped brush with short and long bristles that help lengthen and separate lashes. The curved, concave side provides volume while the convex side gives definition – no matter your technique. 1 Coat means the silicone brush holds enough formula to allow just one dip of mascara to effortlessly coat the lashes of both eyes.
WHAT ELSE TO KNOW:
The black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes.
WHY WE'RE OBSESSED:
- Easy to use
- Fast to apply – only 1 coat needed
- Wow effect
- Dual shaped brush creates instant impact
KEY CLAIMS:
-99% Agreed the mascara gave instant curl
-96% Agreed the mascara gave instant length
-96% Agreed the mascara gave dramatic volume
*Based on an independent study on 40 people of all genders, skin types, eye shapes & lash lengths
Directions
- Hold brush close to lash line and apply
- Work the lashes to your desired look
Test results
- 99% Agreed the mascara gave instant curl (1)- 96% Agreed the mascara gave instant length (1)
- 96% Agreed the mascara gave dramatic volume (1)
(1) Based on an independent study on 40 people of all genders, skin types, eye shapes & lash lengths
Ingredients
WATER/AQUA/EAU, BEESWAX/CERA ALBA/CIRE D'ABEILLE, STEARIC ACID, HYDROLYZED SUNFLOWER SEED WAX, GLYCERYL BEHENATE, ACACIA SENEGAL GUM, POLYGLYCERYL-6 DISTEARATE, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/COPERNICIA CERIFERA CERA/CIRE DE CARNAUBA, PROPANEDIOL, AMINOMETHYL PROPANEDIOL, STEARYL STEARATE, GLYCERYL CAPRYLATE, STEARYL PALMITATE, HYDROGENATED STARCH HYDROLYSATE, METHYL METHACRYLATE CROSSPOLYMER, HYDROXYETHYLCELLULOSE, PARAFFIN, CETYL PALMITATE, CETYL STEARATE, PANTHENOL, POLYGLYCERYL-6 POLYRICINOLEATE, LAURETH-20, GLYCERIN, BUTYLENE GLYCOL, CAPRYLHYDROXAMIC ACID, MAGNESIUM STEARATE, BEHENIC ACID, MICROCRYSTALLINE WAX/CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE, ARACHIDIC ACID, 1,2-HEXANEDIOL, PALMITIC ACID, DISODIUM PHOSPHATE, POLYSORBATE 60, SODIUM PHOSPHATE, PHENOXYETHANOL, POTASSIUM SORBATE, IRON OXIDES/CI 77499, BLACK 2/CI 77266
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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Rated 5 out of
5
by
Mehry from
best mascara
love thisssss it one of the best mascara ever and you need to keep reapplying
Date published: 2026-03-09
Rated 5 out of
5
by
Ayla from
Best mascara
I’ve had all the viral mascaras including the YSL lash clash (which I’m not a fan of) and this is by far the best mascara I’ve ever had. Since 2024 I’ve been only using this one and it makes my lashes look fake! I’ll be honest, my lashes already are naturally long but when using this mascara people don’t believe me when I say my lashes are natural. If you love a clumpy lengthening and volumising mascara, you should definitely get this! If you don’t like working with a clumpy mascara I wouldn’t recommend it. It’s obviously smoother at first but after some time it becomes clumpy but not a problem if you know how to work around it! 10/10
Date published: 2026-03-05
Rated 5 out of
5
by
ALESHA from
One of the best!
I love this mascara- it visually thickens and dramatises the lashes, providing length, volume and curl. However it can become clumpy, so be wary when using.
Date published: 2026-02-22
Rated 1 out of
5
by
SAFFAH from
Worst mascara I've ever used
I love Huda Beauty products, but this was an absolute disaster to say the least. So much mess and fallout. Application is a living nightmare - crumbly & leaves fallout everywhere. Does make lashes look fuller and darker, but I've achieve a better outcome with drugstore brands. Waste of money & won't be purchasing this again. Sorry Huda, still love you x
Date published: 2026-02-18
Rated 3 out of
5
by
Gurpreet from
Loved it but had to stop using!
This was my favorite mascara for a long time I even repurchased multiple times because it gives such amazing length and results but I unfortunately had to stop purchasing because if it got into my eyes it would cause them to water as the product would irritate them from time to time
Date published: 2026-01-31
Rated 1 out of
5
by
Elmira from
Terrible product
Terrible mascara. Clumpy, flakes everywhere, and smudges within hours. Does nothing for length or volume—just heavy, messy, and not worth the price.
Date published: 2026-01-31
Rated 1 out of
5
by
Arta from
Dont purchase
Only lasts 1 hour and afterwards it all fell on my skin, and it looked like i had a black eye!
Date published: 2026-01-31
Rated 5 out of
5
by
TAZNIN from
Volumious
Anything Huda makes is amazing. This mascaras brush is perfect for volume
Date published: 2025-12-26
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