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Color WowPurple Toning Foam - Color correcting Foam
Color Wow Purple Toning Foam is a 2-in-1 product for blonde hair. It instantly neutralizes yellow and brassy tones in blonde, grey and white hair. Enriched with rosin (a plant substance) and lavender, it lightly colours the hair without staining hands, clothes or towels. In addition to prolonging the vitality of your colour, this miracle product adds volume and elasticity to the hair for easy styling. Your hair is supple, soft and shiny. Alcohol free, paraben free, sulfate free, crueltly free, vegan.
Directions
After your shampoo and conditioner routine dry your hair. Once dry, apply to coloured areas or your entire head of hair. The lighter your hair, the drier it should be. Leave the product on for a few moments and then style as usual.
Ingredients
WATER (AQUA), VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, DIAZOLIDINYL UREA, METHYL HYDROGENATED ROSINATE, BENZALKONIUM CHLORIDE, FRAGRANCE (PARFUM), PANTHENOL, PPG-5-CETETH-20, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, AMODIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, LINALOOL, CI 60730 (D&C VIOLET NO 2).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Raise The Root 50ml when you spend £40 on Color Wow.*
*One free gift per order. Valid until the 21st of December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £40 or more worth of Color Wow products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
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Rated 1 out of
5
by
Vicki c. from
Really disappointed
I absolutely love wow products been using them for years I applied the foam to my hair as directed but ended up with dry brittle unmanageable style my hair felt like it was going to snap each time I put my fingers threw it or brushed it and had to wash it straight the way and put a treatment on it I have blonde tinted hair in good conditioner and this made it worse I’m gutted as no longer can use it
Date published: 2025-12-08
Rated 5 out of
5
by
Nicola C. from
Fantastic product
I am a new user and purchased after my hairdresser used this on my natural grey hair. Great shine and not sticky.
Date published: 2025-11-01
Rated 5 out of
5
by
MAHERA from
Tone + Style in One Step
The Color Wow toning foam instantly neutralizes brassiness while doubling as a lightweight styler. It leaves blonde hair brighter, smoother, and more manageable without buildup or stickiness. Perfect for refreshing tone between salon visits, though results are subtle and work best with regular use
Date published: 2025-09-10
Rated 1 out of
5
by
Dee R. from
STRAWLIKE HAIR
Yes I agree with others this made little difference and left my hair feeling like straw.... would not recommend.
Date published: 2025-08-20
Rated 1 out of
5
by
Sally from
1 Star
Damaged tin - colorwow sorted that issue - but on using the product i hate how it makes my hair feel so dry and straw like
Date published: 2025-07-14
Rated 2 out of
5
by
Julie H. from
Not what I expected
[This review was collected as part of a promotion.] I did not like this,it left my hair too full as in sticky and I only used the amount suggested
Date published: 2025-07-11
Rated 5 out of
5
by
Beverley B. from
Color Control Purple Toning + Styling Foam
[This review was collected as part of a promotion.] Using this product makes my hair look like I had a toner at the hairdressers and so much less mess than purple shampoos and conditioners. Love it!
Date published: 2025-07-10
Rated 5 out of
5
by
Mrs from
5 Stars
Thid product is fabulous. Highly recommend. It works as a mousse and adds volume to my fine hair, but the colour for me is the main benefit. I have naturally solver hair that tends to go a bit yellowy. I didnt really believe that a mousse would make a difference, and have found that purple shampoos can leave a lilac tinge to my hair, but this has genuinely removed the yellow, without dying my hair purple. I will definitely buy again
Date published: 2025-06-23
Does anybody else find when using this it causes a layer of melted crap on their hair straighteners? Which then feels like it is burning their hair?
Hi,
We need few more details from you.
Please contact us on care@sephora.co.uk so we can advise you on this.
Thanks.
Date published: 2024-06-19
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