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Purple Toning Foam - Color correcting Foam Watch product video Purple Toning Foam - Color correcting Foam Purple Toning Foam - Color correcting Foam
Purple Toning Foam - Color correcting Foam

Color Wow Purple Toning Foam - Color correcting Foam 200 ml

%0 4.38 | 418 reviews
Box

£19.50 (£0.10 per ml)

Free delivery on orders over £20

This product is temporarily out of stock

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Color WowPurple Toning Foam - Color correcting Foam
£19.50
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Product Description

Color Wow Purple Toning Foam is a 2-in-1 product for blonde hair. It instantly neutralizes yellow and brassy tones in blonde, grey and white hair. Enriched with rosin (a plant substance) and lavender, it lightly colours the hair without staining hands, clothes or towels. In addition to prolonging the vitality of your colour, this miracle product adds volume and elasticity to the hair for easy styling. Your hair is supple, soft and shiny. Alcohol free, paraben free, sulfate free, crueltly free, vegan.

Directions

After your shampoo and conditioner routine dry your hair. Once dry, apply to coloured areas or your entire head of hair. The lighter your hair, the drier it should be. Leave the product on for a few moments and then style as usual.

Ingredients

WATER (AQUA), VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, DIAZOLIDINYL UREA, METHYL HYDROGENATED ROSINATE, BENZALKONIUM CHLORIDE, FRAGRANCE (PARFUM), PANTHENOL, PPG-5-CETETH-20, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, AMODIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, LINALOOL, CI 60730 (D&C VIOLET NO 2).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 5 out of 5 by from Fantastic At last a product that does what it says. The foam instantly removes any brassy tones in my hair. It’s so good I haven’t had to recolour my hair for several weeks but ..... it’s been discontinued. Why would such a fantastic product be discontinued, very sad.
Date published: 2026-08-03
Rated 4 out of 5 by from Colour purple toning foam Although this toner changed my yellow brassiness to grey it was not permanent and when I blow dried it my house felt it had so much product in it and when straightening it was hard to style. Although temporarily the brassiness disappeared I won’t be buying it again
Date published: 2026-07-31
Rated 1 out of 5 by from Purple Toning I’m unsure if this actually does anything ! I think my natural grey / white hair may be a little more highlighted. however, I don’t like the film it leaves on my hair, I can literally feel the roughness as I run my straighteners through. Sorry, no, I don’t like it.
Date published: 2026-07-30
Rated 5 out of 5 by from Wonderful Great way to cover those brassy tones,while introducing body into your hair.Color wow gives the wow factor.
Date published: 2026-07-30
Rated 5 out of 5 by from Fantastic ! Although the first time I applied too much this has product is amazing. My blonde is now icy and I love it
Date published: 2026-07-24
Rated 5 out of 5 by from Color Control Purple Styling Foamg Really pleased with this product, actually did tone down my brassy hair and left it in better condition. I will continue to use it
Date published: 2026-07-23
Rated 5 out of 5 by from I know why these products are called Wow !!! This is great and so easy to apply, these products really do make you say Wow !!!!
Date published: 2026-07-23
Rated 4 out of 5 by from Brassy colour Definitely seen a difference, my colour seem deeper and less brassy
Date published: 2026-07-22
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Do you have to wash this off

Asked by: Linda
No you don’t have to wash it off. I have natural steel grey hair & this leaves a subtle purple colour to my it . I get a lot of compliments about my hair colour
Answered by: Mandy
Date published: 2026-06-16

Does anybody else find when using this it causes a layer of melted crap on their hair straighteners? Which then feels like it is burning their hair? 

Asked by: Rachel
Hi, We need few more details from you. Please contact us on care@sephora.co.uk so we can advise you on this. Thanks.
Answered by: Alex
Date published: 2024-06-19
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