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Purple Toning Foam - Color correcting Foam

Color Wow Purple Toning Foam - Color correcting Foam 200 ml

%0 4.41 | 402 reviews
Box

£19.50 (£0.10 per ml)

In stock

If you like we can let you know when we have some more.

Product Description

Color Wow Purple Toning Foam is a 2-in-1 product for blonde hair. It instantly neutralizes yellow and brassy tones in blonde, grey and white hair. Enriched with rosin (a plant substance) and lavender, it lightly colours the hair without staining hands, clothes or towels. In addition to prolonging the vitality of your colour, this miracle product adds volume and elasticity to the hair for easy styling. Your hair is supple, soft and shiny. Alcohol free, paraben free, sulfate free, crueltly free, vegan.

Directions

After your shampoo and conditioner routine dry your hair. Once dry, apply to coloured areas or your entire head of hair. The lighter your hair, the drier it should be. Leave the product on for a few moments and then style as usual.

Ingredients

WATER (AQUA), VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, DIAZOLIDINYL UREA, METHYL HYDROGENATED ROSINATE, BENZALKONIUM CHLORIDE, FRAGRANCE (PARFUM), PANTHENOL, PPG-5-CETETH-20, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, AMODIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, LINALOOL, CI 60730 (D&C VIOLET NO 2).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 5 out of 5 by from Super mousse! Lightweight lilac mousse, not too intense but takes the brassiness off my blonde hair, but also leaves my natural curls bouncy and soft . Conditions as well, bonus!
Date published: 2026-01-21
Rated 1 out of 5 by from Left me hair dull After one use I thought this product made my ash blonde hair dull.
Date published: 2026-01-08
Rated 1 out of 5 by from Disappointed I bought this styling foam as I have naturally grey hair that tends to go brassy around the hair line but using purple shampoo can leave a lilac tone. I had hoped the foam would tone down the yellow tones but it doesn't and if anything it leaves more of a lilac hue than purple shampoo does. Very disappointed unfortunately.
Date published: 2026-01-06
Rated 2 out of 5 by from Not what I expected I was really excited to try this but I so no difference and it left my hair tangled and feeling greasy :(
Date published: 2026-01-05
Rated 5 out of 5 by from Great volume and colour I stopped using purple shampoos as they all made my hair dull and dirty looking not purple. I tried toning and styling foam as ifrom the videos it seemed to brighten hair. I'm pleased yo say that it did brighten mine and fies not tint the white street I have at the front. Also, being a mouse, it give great volume and thickness to my fine, thin hair.
Date published: 2025-12-15
Rated 1 out of 5 by from Disappointed Leaves hair really tacky and brittle and not a significant change in colour. I love wow products usually but this was disappointing
Date published: 2025-12-12
Rated 1 out of 5 by from Really disappointed I absolutely love wow products been using them for years I applied the foam to my hair as directed but ended up with dry brittle unmanageable style my hair felt like it was going to snap each time I put my fingers threw it or brushed it and had to wash it straight the way and put a treatment on it I have blonde tinted hair in good conditioner and this made it worse I’m gutted as no longer can use it
Date published: 2025-12-08
Rated 5 out of 5 by from Fantastic product I am a new user and purchased after my hairdresser used this on my natural grey hair. Great shine and not sticky.
Date published: 2025-11-01
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Does anybody else find when using this it causes a layer of melted crap on their hair straighteners? Which then feels like it is burning their hair? 

Asked by: Rachel
Hi, We need few more details from you. Please contact us on care@sephora.co.uk so we can advise you on this. Thanks.
Answered by: Alex
Date published: 2024-06-19
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