BurgerClosechevronBagSearchUser
Shop Up to 25% Off Haircare - Stock up on salon-quality haircare for less. | FREE Delivery for ALL My Sephora Members*
  • Delivery country: United States
  • servicesStores & services
    Belfast, Victoria Square
    Stores
    Sephora Belfast, Victoria Square
    Victoria Square, Bridge St, Belfast, BT1 4QG
    View All Hours +
    Cycle
    Change your store

    Your favourite store allows you to see services available and book appointments

    In-Store Services
    Make-up and skincare services, Benefit BrowBar, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store Make an appointment
    (Belfast, Victoria Square)    See Belfast, Victoria Square store servicesView all stores
  • Wishlist
  • Cart0
Purple Toning Foam - Color correcting Foam Watch product video Purple Toning Foam - Color correcting Foam Purple Toning Foam - Color correcting Foam
Purple Toning Foam - Color correcting Foam

Color Wow Purple Toning Foam - Color correcting Foam 200 ml

%0 4.38 | 418 reviews
Box

£19.50 (£0.10 per ml)

This product is temporarily out of stock

If you like we can let you know when we have some more.

Color WowPurple Toning Foam - Color correcting Foam
£19.50
Facebook Share Pin Tweet product.instagram Email

Product Description

Color Wow Purple Toning Foam is a 2-in-1 product for blonde hair. It instantly neutralizes yellow and brassy tones in blonde, grey and white hair. Enriched with rosin (a plant substance) and lavender, it lightly colours the hair without staining hands, clothes or towels. In addition to prolonging the vitality of your colour, this miracle product adds volume and elasticity to the hair for easy styling. Your hair is supple, soft and shiny. Alcohol free, paraben free, sulfate free, crueltly free, vegan.

Directions

After your shampoo and conditioner routine dry your hair. Once dry, apply to coloured areas or your entire head of hair. The lighter your hair, the drier it should be. Leave the product on for a few moments and then style as usual.

Ingredients

WATER (AQUA), VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, DIAZOLIDINYL UREA, METHYL HYDROGENATED ROSINATE, BENZALKONIUM CHLORIDE, FRAGRANCE (PARFUM), PANTHENOL, PPG-5-CETETH-20, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, AMODIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, LINALOOL, CI 60730 (D&C VIOLET NO 2).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

See more...

Rated 5 out of 5 by from WoW purple mousse Love it, great for grey hair, put the mousse on damp hair and brush in you will be surprised at the finish, it's GREAT!!
Date published: 2026-08-06
Rated 5 out of 5 by from Transformation Absolutely great to stop the brassiness from the sun and keep hair looking beautiful
Date published: 2026-08-05
Rated 5 out of 5 by from Fantastic At last a product that does what it says. The foam instantly removes any brassy tones in my hair. It’s so good I haven’t had to recolour my hair for several weeks but ..... it’s been discontinued. Why would such a fantastic product be discontinued, very sad.
Date published: 2026-08-03
Rated 4 out of 5 by from Colour purple toning foam Although this toner changed my yellow brassiness to grey it was not permanent and when I blow dried it my house felt it had so much product in it and when straightening it was hard to style. Although temporarily the brassiness disappeared I won’t be buying it again
Date published: 2026-07-31
Rated 1 out of 5 by from Disappointing After reading all the great reviews about the purple styling foam I was excited to give it a try .It definitely got rid of the brassy tones in my hair but left my hair extremely dry and knotted so won’t be using again unfortunately.
Date published: 2026-07-31
Rated 1 out of 5 by from Purple Toning I’m unsure if this actually does anything ! I think my natural grey / white hair may be a little more highlighted. however, I don’t like the film it leaves on my hair, I can literally feel the roughness as I run my straighteners through. Sorry, no, I don’t like it.
Date published: 2026-07-30
Rated 5 out of 5 by from Wonderful Great way to cover those brassy tones,while introducing body into your hair.Color wow gives the wow factor.
Date published: 2026-07-30
Rated 5 out of 5 by from Fantastic ! Although the first time I applied too much this has product is amazing. My blonde is now icy and I love it
Date published: 2026-07-24
  • y_2026, m_9, d_20, h_11
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.48
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_391
  • loc_en_GB, sid_43016, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sephora-uk
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getReviews, 109.23ms
  • REVIEWS, PRODUCT