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Purple Toning Foam - Color correcting Foam

COLOR WOW Purple Toning Foam - Color correcting Foam 200 ml

%0 4.44 | 394 reviews
Box

£19.50 (£0.10 per ml)

In stock

If you like we can let you know when we have some more.

Product Description

Color Wow Purple Toning Foam is a 2-in-1 product for blonde hair. It instantly neutralizes yellow and brassy tones in blonde, grey and white hair. Enriched with rosin (a plant substance) and lavender, it lightly colours the hair without staining hands, clothes or towels. In addition to prolonging the vitality of your colour, this miracle product adds volume and elasticity to the hair for easy styling. Your hair is supple, soft and shiny. Alcohol free, paraben free, sulfate free, crueltly free, vegan.

Directions

After your shampoo and conditioner routine dry your hair. Once dry, apply to coloured areas or your entire head of hair. The lighter your hair, the drier it should be. Leave the product on for a few moments and then style as usual.

Ingredients

WATER (AQUA), VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, DIAZOLIDINYL UREA, METHYL HYDROGENATED ROSINATE, BENZALKONIUM CHLORIDE, FRAGRANCE (PARFUM), PANTHENOL, PPG-5-CETETH-20, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, AMODIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, LINALOOL, CI 60730 (D&C VIOLET NO 2).

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 5 out of 5 by from Tone + Style in One Step The Color Wow toning foam instantly neutralizes brassiness while doubling as a lightweight styler. It leaves blonde hair brighter, smoother, and more manageable without buildup or stickiness. Perfect for refreshing tone between salon visits, though results are subtle and work best with regular use
Date published: 2025-09-10
Rated 1 out of 5 by from STRAWLIKE HAIR Yes I agree with others this made little difference and left my hair feeling like straw.... would not recommend.
Date published: 2025-08-20
Rated 1 out of 5 by from 1 Star Damaged tin - colorwow sorted that issue - but on using the product i hate how it makes my hair feel so dry and straw like
Date published: 2025-07-14
Rated 2 out of 5 by from Not what I expected [This review was collected as part of a promotion.] I did not like this,it left my hair too full as in sticky and I only used the amount suggested
Date published: 2025-07-11
Rated 5 out of 5 by from Color Control Purple Toning + Styling Foam [This review was collected as part of a promotion.] Using this product makes my hair look like I had a toner at the hairdressers and so much less mess than purple shampoos and conditioners. Love it!
Date published: 2025-07-10
Rated 5 out of 5 by from 5 Stars Thid product is fabulous. Highly recommend. It works as a mousse and adds volume to my fine hair, but the colour for me is the main benefit. I have naturally solver hair that tends to go a bit yellowy. I didnt really believe that a mousse would make a difference, and have found that purple shampoos can leave a lilac tinge to my hair, but this has genuinely removed the yellow, without dying my hair purple. I will definitely buy again
Date published: 2025-06-23
Rated 5 out of 5 by from Wow. . . [This review was collected as part of a promotion.] This actually works!I've tried so many different products to remove the yellow from my natural white/silver/grey hair and nothing has touched it up until now.This really was a WOW moment.
Date published: 2025-06-18
Rated 1 out of 5 by from Awful product do not waste your money Yes it gets the yellow tones out of your hair but it leaves hair very very dry and I couldn't even get a brush through it the next day like stuff do not buy
Date published: 2025-05-31
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Does anybody else find when using this it causes a layer of melted crap on their hair straighteners? Which then feels like it is burning their hair? 

Asked by: Rachel
Hi, We need few more details from you. Please contact us on care@sephora.co.uk so we can advise you on this. Thanks.
Answered by: Alex
Date published: 2024-06-19
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