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BENEFIT COSMETICSThey're Real! Lengthening & Volumizing Mascara
What we say
This award-winning mascara has been a cult favourite of beauty editors and makeup artists ever since its launch, even earning a place in the Vogue 100 Beauty Hall of Fame. If you haven’t tried it yet, now is the time to get acquainted! The specially designed wand delivers superior length, volume and definition to achieve show-stopping lashes. The longwearing formula won’t smudge or dry out, so you can go from office to party without having to re-apply.
What it is:A lengthening and volumizing mascara from Benefit that curls, lifts and separates lashes for a dramatic look.
What it does:
This breakthrough bestseller brings out the best of your lashes! Featuring a specially designed brush, its staggered bristles get in close to the root to boost length and add incredible volume. Using precision bristles, the custom-domed tip lifts, defines and curls even the tiniest lashes. Made with a glossy, jet-black, long-wearing formula, this mascara lets you flaunt and flutter your luxurious, silky lashes without worrying about smudges, clumps, or drying.
What else you need to know:
For extra curl and length, apply Benefit’s Roller Lash first to curl and lift your lashes. Then layer They’re Real! mascara on top.
Directions
Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
Ingredients
INGREDIENTS: AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, PROPANEDIOL, GLYCERYL STEARATE, POLYBUTENE, VP/EICOSENE COPOLYMER, STEARETH-21, CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX), PALMITIC ACID, STEARIC ACID, PHENOXYETHANOL, STEARETH-2, SILICA, AMINOMETHYL PROPANEDIOL, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, SODIUM LAURETH-12 SULFATE, HYDROXYETHYLCELLULOSE, KAOLIN, ALUMINUM HYDROXIDE, TOCOPHERYL ACETATE, AMMONIUM HYDROXIDE, SERICIN, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60, SODIUM HYALURONATE, CITRIC ACID, POTASSIUM SORBATE. <+/- CI 77499 (IRON OXIDES), CI 77007 (ULTRAMARINES)>.
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Fluffy Brow Mascara Duo & Pore Clearing Kit when you spend £50 on Benefit.*
The kit includes:
-Porefessional Primer smoothing face primer mini
-Fluff Up flexible brow texturizing wax mini
-Porefessional Deep Retreat pore-clearing mask mini
- Fan Fest fanning & volumising mascara mini
- Benefit Badgal Bang mini
- Get Unblocked mini
- Benefit makeup bag
*One free gift per order. Valid until the 29th of September or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of Benefit products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
See more...
Rated 5 out of
5
by
Hannah from
Nice mascara
Makes my lashes look nice and curly only minor complaints is by end of the day does go a bit flacky
Date published: 2025-07-23
Rated 2 out of
5
by
Laura from
Poor formula - smudges and crumbles
I purchased this instead of my usual Bad Gal mascara and at first I thought it was good as lashes looked really good but then I realised throughout the day that it just crumbles all down your face and it leaves black marks on your lids and undereye. Even after using makeup remover and face cleanser I still woke up the day after with panda eyes. Unfortunately, I won't be purchasing this again.
Date published: 2025-06-10
Rated 5 out of
5
by
Nicole from
Best Benefit Mascara
I keeping coming back to this mascara, I first tried it when I was 13/14 and now im 27 and its still my tried and true
Date published: 2025-04-01
Rated 4 out of
5
by
KATIE from
Good but could be better
I do like this product, it makes my lashes look super long. However I do find it quite drying so I use a lash comb and work quickly.
Date published: 2025-03-17
Rated 5 out of
5
by
Anna from
Just perfect
Got this for my mum and I think that will be her nr 1 mascara from now on
Date published: 2025-03-16
Rated 5 out of
5
by
Megan from
My Everyday Mascara
Your girl is NEVER without this mascara. It doesn’t flake or cake and lasts all day. Makes my eyes look fabulous.
Date published: 2025-03-12
Rated 3 out of
5
by
Anonymous from
Ok
The brush I found to be sharp. It’s an ok mascara. Personally wouldn’t buy again
Date published: 2025-03-04
Rated 2 out of
5
by
Luisa from
Different formula
I'd used this a couple years ago and remembered loving it, so I assumed I would feel the same this time round. Sadly that wasn't the case, it smudges and gives racoon eyes within a couple hours, it's really hard to remove and I've noticed the product drying out quickly in the tube too. These were never issues I had in the past so I guess it's the new formula.. such a shame because I do love the brush but I just can't repurchase..
Date published: 2024-11-18
What colour is the mini?
It’s black :)
Date published: 2023-03-04
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