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AvedaBotanical Repair Toning Shampoo
Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.
Directions
Massage into wet hair. Leave on for 1 - 3 minutes, depending on the desired amount of neutralizing. Rinse thoroughly. Toning results can vary. To neutralize brassy and yellow tones, use Botanical Repair™ Purple Toning Shampoo each wash day until your desired color is achieved. Then, use weekly or as needed to maintain your desired tone.
Regimen:
• Step 01. Pre-cleanse hair with Botanical Repair™ Bond-Building Pre-Shampoo Treatment
• Step 02. Cleanse weekly or as needed with Botanical Repair™ Purple Toning Shampoo
• Step 03. Condition with Botanical Repair™ Strengthening Conditioner (or alternate with Intensive Strengthening Masque Light or Rich, weekly or as needed)
• Step 04. Protect from heat styling (up to 450º F) with Botanical Repair™ Strengthening Leave-In Treatment
• Step 05. Smooth and create hold with Botanical Repair™ Bond-Building Styling Creme
• Step 06. At night, apply Botanical Repair™ Strengthening Overnight Serum.
Ingredients
WATER\\AQUA\\EAU, AMMONIUM LAURYL SULFATE, GLYCERIN, BABASSUAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, GLYCOL STEARATE, HYDROXYPROPYLAMMONIUM GLUCONATE, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, EXT. VIOLET 2 (CI 60730), CITRIC ACID, TARTARIC ACID, AMMONIUM SULFATE, SODIUM CHLORIDE, FRAGRANCE (PARFUM), LIMONENE, LINALOOL, CITRONELLOL, GERANIOL, EUGENOL, BENZYL ALCOHOL, BENZYL BENZOATE, BENZYL SALICYLATE, HYDROXYCITRONELLAL, SODIUM CITRATE, SODIUM PHYTATE, PHENOXYETHANOL, SODIUM BENZOATE, POTASSIUM SORBATE, BENZOIC ACID <ILN53626>
La liste d'ingrédients peut être amenée à évoluer. Nous vous conseillons de vous référer à la liste des ingrédients indiquée sur le packaging de votre produit pour obtenir la liste exacte.
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Thickening Tonic 100ml when you spend £40 on Aveda.*
*One free gift per order. Valid until the 21st of December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £40 or more worth of Aveda products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
+Offer
FREE Botanical Repair™ Strengthening Leave-In Treatment 100ml, when you spend £60 on Aveda.*
*One free gift per order. Valid until the 21st of December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £60 or more worth of Aveda products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
See more...
Rated 3 out of
5
by
JuliaS from
Don't recommend for redheads turning white
Just wanted to experiment but def a no-no for my red hair that's turning white. Spoiled the look of my natural 'highlights' which look like blonde highlights. Dulled them and turned them purply-grey. Stopped using after the third wash.
Date published: 2025-10-09
Rated 4 out of
5
by
Emma from
Great addition to the botanical repair range!
lovely shampoo, does exactly what you want from a purple toning shampoo plus doesn't leave my hair feeling dry or straw-like
Date published: 2025-10-06
Rated 5 out of
5
by
jane from
Excellent product
Really pleased with the product. My hair is now largely grey and I have had it coloured for many years but want to let it grow through. This shampoo is giving my hair a very natural look as well as shine
Date published: 2025-08-29
Rated 5 out of
5
by
N from
I like this
I believe it is doing what its meant to do, I shall repurchase this, I'd prefer that Aveda offered the large bottle.
Date published: 2025-08-16
Rated 5 out of
5
by
MJ from
Refreshes my blonde!
I have only used this a few times but I can really notice the difference! It neutralises brassy tones and makes my hair feel so soft and shiny.
Date published: 2025-07-29
Rated 5 out of
5
by
Frankie from
Same amazing scent, perfect for blondes
I was nervous upon application as the texture is viscous and a vivid purple in colour yet the formula lathered up easily with the same amazing scent as the rest of the Botanical Repair range - like a spa experience at home! My hair was left looking healthy, shiny and radiant blonde.
Date published: 2025-07-16
Rated 5 out of
5
by
Jane Wels from
Feels Great
I used this product a fortnight after my last blonde hair colour (half head highlights). The shampoo brightened the blonde colour a lot more than I was expecting with really nice results. I usually use the Aveda curly hair product range and I'd switched the usual curly shampoo for the purple toner, to avoid excess product on my curls. Whilst the colour was lush, the curl impact was noticeable. This will be a once in a while colour brightening product for me rather than every day use.
Date published: 2025-07-14
Rated 4 out of
5
by
MM from
Amazing results
I have been bleaching my hair for around 3 years continuously, so I am always looking for the best hair care to keep my hair in the best condition it can be! Over this time I have been through many bottles of purple shampoo, to try and find the one that specifically tones down any yellowness that I may have. As far as purple shampoos go this definitely beats them all! It doesn't leave purple streaks in my hair, it simply just tones down the yellowness that can show from time to time. Would definitely recommend this product!
Date published: 2025-07-14
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