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AvedaBE CURLY™ ADVANCED - Curl Perfecting Primer
The last step of your wash day routine and the first in your styling.
This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.
Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.
Created with our expert team of texture stylists.
97% naturally derived**. Vegan. Leaping Bunny Approved.
What do our AVEDA hairdressers think about it?
\My absolute favorite of the range, its watery formula reactivates curls without weighing them down.\ Sarah - Training Manager for AVEDA
Benefits:>
- Help to intensify curls
- Prepare and facilitate styling
- Detangle
- Anti-friss control
- Hydration
*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Directions
To prep hair for styling, work a small amount of product in hands and apply through clean damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.
Test results
*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Composition
Vegan curl-perfecting peptide:
Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves. Peptide with low molecular weight penetrates and fortifies vulnerable strands
Kokum seed butter:
Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.
More information
- Help to intensify curls
- Prepare and facilitate styling
- Detangle
- Anti-friss control
- Hydration
Ingredients
Water\\Aqua\\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate*
*Cette liste est susceptible d'évoluer avec le temps. Veuillez-vous référer aux informations présentes sur l'emballage de votre produit pour recevoir la liste d'ingrédients la plus à jour.
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Thickening Tonic 100ml when you spend £40 on Aveda.*
*One free gift per order. Valid until the 21st of December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £40 or more worth of Aveda products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
+Offer
FREE Botanical Repair™ Strengthening Leave-In Treatment 100ml, when you spend £60 on Aveda.*
*One free gift per order. Valid until the 21st of December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £60 or more worth of Aveda products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
See more...
Rated 1 out of
5
by
Disappointed from
Don't understand the point of this
I reluctantly bought this at the same time as the new 'improved' (and no, it isn't, it's so much worse than the old formula) be curly curl enhancer cream, as the Aveda rep told me it was an essential part of the process. As far as I can tell this primer is just a way to fleece you into buying an unnecessary extra product. I've used it both as advised with the enhancer cream, and alone (and have used the enhancer cream alone to complete the scientific experimentation!) and I don't see the point of it. It makes my hair dry and matted and completely dulls any shine, as well as not helping to combat frizz or enhance my waves. It does smell delicious, but you could spend the money on a fancy scented candle which would smell just as nice and probably actually be better for your hair. I'm so disappointed that Aveda has changed the formula of their curl styling products - the previous be curly cream was perfect. Don't waste your money.
Date published: 2025-09-05
Rated 1 out of
5
by
Aish from
Bring Back Style Prep
Just wanted to add my request that you bring back the Style Prep... It really is frustrating when you've been using a product that really works, and then the formula is changed or it's discontinued...
Date published: 2025-08-07
Rated 1 out of
5
by
Niki from
Very disappointing!
Bought this at an Aveda concession in a department store as was told the old be curly style prep was no longer available. It's nowhere near as good, in fact I'm thinking of getting rid of it as it leaves my hair looking dry, frizzy and just awful/lacklustre. The old one was great, especially when it was humid / I was travelling to humid countries - did you test the new product on people with curly hair before you launched it??
Date published: 2025-06-02
Rated 3 out of
5
by
Shirley from
Substitute for Be Curly Style Pre
I use Be Curly Advanced Curl Perfecting Primer as a substitute for Be Curly Style Prep which is no longer available. It works okay but it does not set my curls nearly as well.
Date published: 2025-05-19
Rated 4 out of
5
by
LISE from
I'VE USED BE CURLY FOR MORE THAN 20 YEARS!
I USE THE FULL BE CURLY ADVANCED SYSTEM WHICH WORKS REALLY WELL FOR MY HAIR TYPE. I FIND IT EXPENSIVE, BUT NATURAL INGREDIENTS ARE IMPORTANT TO ME. MY ONLY REQUEST FOR THIS PRODUCT IS THAT THE SPRAY CONTAINER BE REVIEWED, AS IT'S UNCOMFORTABLE TO USE ON YOURSELF AND CAN PINCH/CUT YOUR FOREFINGER IN THE PROCESS.
Date published: 2025-03-20
Rated 1 out of
5
by
Littledj from
Nowhere near as good as the old style prep
The disappointment I felt when realising that the old style prep gel had been removed was only furthered on trying this new product, my curls feel dryer, limper and frizzier since changing to this product despite that none of the rest of my routine has changed. Definitely no good for my wavy hair type so I'm having to look elsewhere for an alternative product.
Date published: 2025-02-13
Rated 1 out of
5
by
Ann from
A step backwards
So sad when you find the perfect product for your hair then Aveda chooses to reformulate. The result, my hair now turns frizzy and lacklustre. Given the other reviews on here, I'm wondering who you really tested it on. Please, please make the old formula available again. I'm already searching for an alternative elsewhere since nothing in this "advanced" product line is a good as the old versions.
Date published: 2025-01-04
Rated 5 out of
5
by
Rain from
Very surprised!
In the beginning I was a little sceptical about the product, because I have fine hair. I was afraid that product would be too heavy for my hair, but it really helped my curls to get more defined and I used the product in combination with the new curl enhancer.That made my hair less frizzy for three days straight.
Date published: 2024-12-03
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