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AMIKANormcore - Sulfate Free Shampoo
Product Description
What it is: A nutrient-rich, sulfate-free shampoo that gently cleanses, nourishes, softens hair and adds lightweight moisture. What else you need to know: Infused with nutrient-rich sea buckthorn, this shampoo gently cleanses, nourishes, and softens strands, leaving hair 7x more conditioned*. *Clinically proven when shampoo and conditioner are used together. Hair Texture: Straight, Wavy, Curly and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: Dryness Frizz Color Safe - jam packed with vitamins + antioxidants - softens and nourishes. - Adds lightweight moisture. Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent. - 94% agree hair felt nourished** - 91% agree normcore shampoo gently cleanses hair without stripping moisture** - hair is 7x more conditioned* *Clinically proven, when shampoo and conditioner are used together. **Based on a consumer at-home test of 51 participants.
- Sea Buckthorn: Superfruit loaded with Vitamin C, Vitamin A, and fatty acid Omega 7.
- Coconut Acid: Provides excellent lathering and conditioning.
Directions
- Ideal for fine-medium hair types - Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots. Rinse. - Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out. - For best results, follow with Normcore Signature Conditioner (sold separately). - Use as part of your wash care routine.
Composition
Key Ingredients:- Sea Buckthorn: Superfruit loaded with Vitamin C, Vitamin A, and fatty acid Omega 7.
- Coconut Acid: Provides excellent lathering and conditioning.
Ingredients
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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Rated 5 out of
5
by
anjus4_8235 from
No fizziness
[This review was collected as part of a promotion.] Got a chance to try this shampoo and just love the scent. I could feel the difference after only one wash. The hair were smooth and light and no fizziness. The price is affordable as well.
Date published: 2025-10-19
Rated 5 out of
5
by
leanneb1b72_76 from
Amazing quality, hair left beautiful soft and shin
[This review was collected as part of a promotion.] *I received this product free from influencer to review*
This shampoo is amazing. The scent is beautiful, the packaging is pretty and vibrant and it leaves my hair beautifully soft and shiny. Price point is a bit on the higher side, however, if you need to splurge on a good quality shampoo... This is the one to go for!
Date published: 2025-10-06
Rated 5 out of
5
by
katarzynag2_5493 from
Great shampoo
[This review was collected as part of a promotion.] If you’re after a shampoo that’s easygoing and gentle, the amika Normcore is pretty solid. It gives a nice clean without stripping things bare, smells fresh (vanilla + citrus vibes) and doesn’t leave your strands feeling crunchy. If your hair is super dry or oily-prone, you might need something stronger or more hydrating,but for most people, it’s a winner for daily wash days.
I really recommend it
Date published: 2025-10-04
Rated 4 out of
5
by
laraluna_827 from
Saving spaces in the bathroom
[This review was collected as part of a promotion.] It's easy to foam. Leave my hair moisturised. The scent is refreshing and not too sweet. The scent does not stay long. I like the slim bottle design.
Date published: 2025-10-01
Rated 4 out of
5
by
rebekahjessical_9216 from
Keeps hair looking great days after washing!
[This review was collected as part of a promotion.] I have seen Amika on the shelves in various high street shops quite recently and had been intrigued to try it so thought I'd jump at the chance to review the Normcore signature shampoo.
The bottle design is bright, eye catching and quite unique in comparison to other shampoos of this quality on the market. The brand is passionate about recycling and they promote sustainability with a recycling programme for their empty products to give them a new lease of life when they are empty.
The ingredients in the shampoo are a bit kinder to our hair and contain no sulphates and other nasty chemicals which can cause damage to our luscious locks.
The product itself has a non overpowering scent, sometimes I think a lot of shampoo scents can be too much and often linger for a while. It has a nice texture which was easy to work with while washing my hair. I find that a lot of shampoos can be quite watery in texture and can be quite wasteful but Amika have got this and I had absolutely no wastage slipping out of my hand or into the bath.
The lather the shampoo gave was my only reason I marked the product down slightly. I like a shampoo which gives quite a good lather to ensure that I'm able to get into the scalp and roots to give them the TLC they deserve.
I wash my hair twice each wash to ensure that it is thoroughly clean as my hair is very long and thick.
I would definitely give another Amika product a try but I think the price point needs to be good value in order to do so.
I let my hair dry naturally and usually twist it to get a nice easy wave through it once it is thoroughly dry, I felt my hair sat a lot better after using the shampoo and going through my natural styling process than when I used my regular shampoo and conditioner, I had no fly aways looking out of place and my hair still feels clean 2 days after washing. I try to minimise the amount I am washing my hair to ensure it retains natural oils, Amika has really helped as usually by day 2 of my normal products it feels like it needs washed again.
Date published: 2025-10-01
Rated 3 out of
5
by
anhd10_5597 from
Lathers well
[This review was collected as part of a promotion.] The bottle is slim easy to hold with a flip top lid making it convenient to use. The fragrance is almost mint like. The shampoo is thick and lathers really well only requiring a small amount. There are better shampoos out there that are of a lower price.
Date published: 2025-09-28
Rated 3 out of
5
by
kaylaw257_8909 from
Smells lovely but not suitable for my hair
[This review was collected as part of a promotion.] This shampoo smells lovely and looks higher end. However, I did not find it suitable for my hair. It left my hair feeling a bit stringy, and I had to wash my hair more frequently than I normally would.
Date published: 2025-09-27
Rated 5 out of
5
by
demi23_2685 from
Great purchase
[This review was collected as part of a promotion.] I really have enjoyed trying this product. The packaging is great and the product isn’t too bulky for storage. My hair feels lovely and clean, and the scent isn’t overpowering at all. It is really effective and has left my hair in a great condition. I will definitely be purchasing this product again in the future.
Date published: 2025-09-26
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