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Rare BeautyRARE BEAUTY Perfect Strokes Universal Volumising Mascara
Product Description
Highlights
This black, smudge-proof mascara by Rare Beauty has an all-in-one effect. It is suitable for every lash type and comes with a unique eye-hugging brush to lift, lengthen, curl, and volumise your eyelashes.
The weightless, easy-to-build formula of this mascara combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly eyelashes) more lift, length, curl, and volume.
The ultra-black, water-resistant mascara lasts all day without flaking or smudging.
The makeup product is enriched with conditioning ingredients like castor oil so that your lashes stay soft and comfortable, never crunchy.
WHY SELENA LOVES IT
"While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone."
-Selena Gomez
Directions
How to apply this mascara:
Starting at the base of the lashes, pull the mascara brush through from root to tip. Layer until the desired effect is achieved. Repeat on bottom lashes.
If you typically use an eyelash curler before application, feel free to curl your eyelashes beforehand.
To remove the mascara, use an eye makeup remover or wash off with a gentle cleanser and warm water.
Test results
Real results:- 100% said the mascara brush captures and coats each and every eyelash from root to tip(2)
- 100% of all lash types had more length & volume(1)
- 95% of all lash types had more lift(1)
- 93% said that the mascara separates and defines eyelashes without clumping(2)
- 92% said it creates longer-looking lashes that last all day(2)
- 92% of all lash types had more curl(1)
(1) In an independent instrumental study of 120 subjects
(2) In an independent consumer study of 58 subjects
Ingredients
WATER/AQUA/EAU, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, GLYCERYL STEARATE, HYDROGENATED OLIVE OIL STEARYL ESTERS, SYNTHETIC WAX, STEARIC ACID, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, PALMITIC ACID, BUTYLENE GLYCOL, POLYACRYLATE-21, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANOL, RICINUS COMMUNIS (CASTOR) SEED OIL, SYNTHETIC BEESWAX, PHENOXYETHANOL, CAPRYLYL GLYCOL, GALACTOARABINAN, RHUS SUCCEDANEA FRUIT WAX, SHOREA ROBUSTA RESIN, HYDROXYETHYLCELLULOSE, SODIUM DEHYDROACETATE, XANTHAN GUM, TRIDECETH-6 PHOSPHATE, HYDROXYACETOPHENONE, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, TOCOPHEROL, IRON OXIDES (CI 77499), ULTRAMARINES (CI 77007)
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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Rated 5 out of
5
by
georgiamd0f1_2844 from
Fab mascara
[This review was collected as part of a promotion.] I love the wand on this mascara, it gets into all the little lashes that can be missed by others. It wears well throughout the day as long as you let it dry down for a few seconds after application before closing eyes etc but that is common sense. Lovely, thick, dark black lashes.
Date published: 2026-01-10
Rated 5 out of
5
by
alina2021_6641 from
Great mascara which offers amazing volume
[This review was collected as part of a promotion.] It is a mascara very easy to apply thanks to the nice brush and offers such a great volume. It doesn't feel sticky or heavy on my lashes and have a nice texture. It is easy to remove , I usually love to use micellar water.
Date published: 2026-01-09
Rated 5 out of
5
by
beautywithandrea__5280 from
What I think of the mascara , Do I recommend? Woul
[This review was collected as part of a promotion.] I love this mascara it’s fast becoming one of my favourite mascaras it gives both volume and length , my lashes looked so long like the false lash eye effect , I love the fact that the texture of the mascara isn’t too wet and dries nicely and doesn’t smear and leave blotches , The design of the mascara is very sleek and very simple which I really like
The finish of the mascara is it gives your lashes perfect volume and length
The mascara is easy to remove with a micellar water or a makeup remover, I would recommend this mascara to anyone who has been thinking about trying it , would I buy it in future, I’m not sure I don’t normally buy high-end mascara, I normally stick to buying from the drugstore, I was very impressed I might make an exception for this mascara
Date published: 2026-01-09
Rated 5 out of
5
by
katie80_3958 from
Amazing mascara a must for all occasions
[This review was collected as part of a promotion.] Wow! This mascara is absolutely amazing, up there with the best I’ve ever tried.
I’ve had many issues over the years with other mascaras, mostly smudging, excess fall, clumping, smudging throughout the day under the bottom lashes as they are long, and claiming to be waterproof but either not and/or difficult to remove.
I have not had any of the above issues with the rare beauty perfect strokes universal volumizing mascara, which is why it is amazing!
My lashes look full, thick and even when using, absolutely no excess fall or smudging and completely waterproof but very easy to remove.
A definite must for any mascara wearer, and reliable for all occasions.
Date published: 2026-01-06
Rated 5 out of
5
by
lyndseyp_1084 from
A beautiful voluminous mascara
[This review was collected as part of a promotion.] A beautiful formula that glides on. The fibre brush allows you to build as much volume as you want. The simple yet stunning packaging was easy to open and isn’t heavy to hole and use.
Date published: 2026-01-05
Rated 3 out of
5
by
Anonymous from
Don’t love it. Dont hate it
[This review was collected as part of a promotion.] I’ll start off by saying this is one of my favourite brands
But I’m not as impressed as I wanted to be by this mascara
I found that although labelled a volumising mascara it didn’t do anything for me. At first application I thought this is great. But my eye lashes fell flat after 10 minutes of wearing it and it looked as if there were nothing on my lashes.
I loved the packaging and the wand but it just wasn’t for me
Date published: 2026-01-05
Rated 5 out of
5
by
suzannem118_2625 from
Long and thick
[This review was collected as part of a promotion.] I have blond eye lashes so I look like I don’t have any. So I always use mascara, I find some mascaras you have to apply several times but this one I hardly had to. It was so easy to apply and I didnt have to keep getting more mascara. It does last a long time but can smudge that is the only downside. But I expect this from any mascara that I use. It is easy to remove and actually looks great on my eyelashes. It makes my eyelashes look long and thick. I would definitely recommend this and I would definitely buy this.
Date published: 2026-01-04
Rated 3 out of
5
by
pchona_5885 from
Really wanted to love this but…
[This review was collected as part of a promotion.] I really wanted to love this mascara and gave it multiple chances, but it just doesn’t work well for me. It applies nicely and looks good at first, but I keep ending up with panda eyes after a few hours. I tried changing how I apply it and even gave it several wears to be fair, but the smudging still happens every time. It’s not terrible, just not reliable enough for all-day wear for me. Probably better for short days or if you don’t have oily lids.
Date published: 2026-01-04
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