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KérastaseBlond Absolu Bain Ultra-Violet Purple Shampoo
FREE YOUR BLONDE.
Bain Ultra-Violet by Kérastase is a nourishing purple shampoo for for lightened, cool blonde or grey hair. It's specially formulated with Hyaluronic Acid, Ultra-Violet neutralisers and Vitamins C + E and delivers brighter, nourished and shiny hair.
Instant neutralisation*
Up to 72H of nourishment**
Up to 72H of shine***
*Instrumental tests after application of Bain UV + Cicaflash + Blonde Guard
**Instrumental test after application of Bain UV + Masque UV
***Instrumental test after application of Bain UV
This Ultra-Violet fluid formula strengthens the hair fibre to increase resilience to daily stressors. It delivers an instant boost in smoothness and nourishment, while neutralising pigments remove brassiness to reveal the hair's natural softness and purest light reflection.
STEP 1: Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralisation.
STEP 2: Rinse thoroughly.
The fragrance is a contemporary clean‑luxury blend of dazzling citrus with blooming florals.
With modernity at it's core, this aromatic signature leaves a lasting trail full of youth and audacity.
How to keep your salon-fresh blonde bright & soft? Micronized Nourishment + Cuticle Brightening formula.
Pair Blond Absolu Bain Ultra-Violet with other products from the Blond Absolu range, like Cicaflash and Blonde Guard, for brightness and softness.
Bain Ultra-Violet by Kérastase is a nourishing purple shampoo for for lightened, cool blonde or grey hair. It's specially formulated with Hyaluronic Acid, Ultra-Violet neutralisers and Vitamins C + E and delivers brighter, nourished and shiny hair.
Instant neutralisation*
Up to 72H of nourishment**
Up to 72H of shine***
*Instrumental tests after application of Bain UV + Cicaflash + Blonde Guard
**Instrumental test after application of Bain UV + Masque UV
***Instrumental test after application of Bain UV
This Ultra-Violet fluid formula strengthens the hair fibre to increase resilience to daily stressors. It delivers an instant boost in smoothness and nourishment, while neutralising pigments remove brassiness to reveal the hair's natural softness and purest light reflection.
STEP 1: Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralisation.
STEP 2: Rinse thoroughly.
The fragrance is a contemporary clean‑luxury blend of dazzling citrus with blooming florals.
With modernity at it's core, this aromatic signature leaves a lasting trail full of youth and audacity.
How to keep your salon-fresh blonde bright & soft? Micronized Nourishment + Cuticle Brightening formula.
Pair Blond Absolu Bain Ultra-Violet with other products from the Blond Absolu range, like Cicaflash and Blonde Guard, for brightness and softness.
Directions
STEP 1: Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization.
STEP 2: Rinse thoroughly.
In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact. Adult use only.
Ingredients
AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDE MIPA • DIMETHICONE • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • CARBOMER • TOCOPHEROL • ASCORBYL GLUCOSIDE • CARVONE • CITRUS AURANTIUM PEEL OIL • LIMONENE • LINALYL ACETATE • LINALOOL • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • SODIUM HYALURONATE • GERANIOL • PINENE • FUMARIC ACID • PARFUM / FRAGRANCE
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Mystery Gift, when you spend £80 on anything.*
One free gift per order. Valid until the 22nd of April, or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £80 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied.
See more...
Rated 5 out of
5
by
NADIA from
10/10 for platinum/blonde hair
Such a good shampoo, made sure my hair wasn’t yellow and let it super platinum
Date published: 2026-03-15
Rated 4 out of
5
by
Helena from
Did the job; just didn’t wow me
I have had this a couple of months and have used it all up. I used it as and when I thought my blonde hair looked brassy. It would definitely get rid of the brassy tones, just not for long (which I’m guessing they don’t) it helped to hydrate my hair and gave it a smooth texture. It’s certainly not the love of l life; I will keep trying other shampoos like this until I found the one. This one was great, just not overly wowed
Date published: 2026-03-06
Rated 5 out of
5
by
Fion from
I dyed my hair nor long ago and was worried about damage, nut after using this shampoo, it feels long-lasting and I’m really satisified.
Date published: 2025-04-19
Rated 5 out of
5
by
Lisa from
Best purple shampoo hands down
I have been using this product for years. It is so good for the nuetralization of brassy tones, but also leaves my hair in such good condition and really is worth it compared to other purple shampoos put there
Date published: 2025-04-02
Rated 5 out of
5
by
Noelle from
Great for blonde hair
Great for brightening blonde highlights & maintaining the blonde colour.
Date published: 2025-02-22
Rated 5 out of
5
by
ELISSE from
Amazing!
Great product! Saw improvements in hair! Would re buy!
Date published: 2025-02-02
Rated 5 out of
5
by
GStone from
Love this Shampoo
I have tried every Shampoo on the market and I love this the best, I have fine, highlighted hair and hate seeing my hair yellow or strawberry blonde, this shampoo tones down those shade. It makes you hair feel very soft too.
Date published: 2023-12-18
Rated 5 out of
5
by
@Zanisha14 from
OMG!!
Okay guys, I really wish I could show B&A’s so feel free to message me on Instagram, I’m no gatekeeper and would love for someone to feel as ecstatic as I did when I tried this shampoo!!
This time last year I had black box-dyed hair (had been doing for over 2 years) if anyone knows their stuff, they’d know that no matter how much you bleach your hair, there will always be red undertones that you literally have to grow out. Anyway, after a trust the process kinda year, my hairdresser finally gave me the thumbs up to go light blonde balayage.. with in 2 weeks my undertones made a return and my hair was yellow and brassy :( I decided to use this shampoo and honestly the results after just ONE use are incredible!!!
My hair is now a lovely light ash blonde and my balayage is really popping through nicely.
As i have only used this once I am unsure how long it will last and what will happen the next time I use this but at this point in time I would give this product 6 stars if I could!!
It is so noticeable, I think it’s better than a toner if that’s even possible!
Honestly don’t mind if anyone wants to message me for B&A’s 🥰x
Date published: 2023-08-23
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