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Huda Beauty1 COAT WOW! Extra Volumizing and Lifting Mascara 10ml
£21.95
Product Description
WOW LASHES INSTANTLY
WHAT IT IS:
Your answer to instant, intense, and dramatic lashes in seconds! The dual-sided brush and formula coat and define every lash for curl, length, and extra volume! Huda Beauty 1 Coat WOW! mascara makes quick application so easy. Prepare for that ‘WOW' effect!
WHAT IT DOES:
A clever mascara with a dual shaped brush with short and long bristles that help lengthen and separate lashes. The curved, concave side provides volume while the convex side gives definition – no matter your technique. 1 Coat means the silicone brush holds enough formula to allow just one dip of mascara to effortlessly coat the lashes of both eyes.
WHAT ELSE TO KNOW:
The black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes.
WHY WE'RE OBSESSED:
- Easy to use
- Fast to apply – only 1 coat needed
- Wow effect
- Dual shaped brush creates instant impact
KEY CLAIMS:
-99% Agreed the mascara gave instant curl
-96% Agreed the mascara gave instant length
-96% Agreed the mascara gave dramatic volume
*Based on an independent study on 40 people of all genders, skin types, eye shapes & lash lengths
- 96% Agreed the mascara gave instant length (1)
- 96% Agreed the mascara gave dramatic volume (1)
WHAT IT IS:
Your answer to instant, intense, and dramatic lashes in seconds! The dual-sided brush and formula coat and define every lash for curl, length, and extra volume! Huda Beauty 1 Coat WOW! mascara makes quick application so easy. Prepare for that ‘WOW' effect!
WHAT IT DOES:
A clever mascara with a dual shaped brush with short and long bristles that help lengthen and separate lashes. The curved, concave side provides volume while the convex side gives definition – no matter your technique. 1 Coat means the silicone brush holds enough formula to allow just one dip of mascara to effortlessly coat the lashes of both eyes.
WHAT ELSE TO KNOW:
The black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes.
WHY WE'RE OBSESSED:
- Easy to use
- Fast to apply – only 1 coat needed
- Wow effect
- Dual shaped brush creates instant impact
KEY CLAIMS:
-99% Agreed the mascara gave instant curl
-96% Agreed the mascara gave instant length
-96% Agreed the mascara gave dramatic volume
*Based on an independent study on 40 people of all genders, skin types, eye shapes & lash lengths
Directions
- Hold brush close to lash line and apply
- Work the lashes to your desired look
Test results
- 99% Agreed the mascara gave instant curl (1)- 96% Agreed the mascara gave instant length (1)
- 96% Agreed the mascara gave dramatic volume (1)
(1) Based on an independent study on 40 people of all genders, skin types, eye shapes & lash lengths
Ingredients
WATER/AQUA/EAU, BEESWAX/CERA ALBA/CIRE D'ABEILLE, STEARIC ACID, HYDROLYZED SUNFLOWER SEED WAX, GLYCERYL BEHENATE, ACACIA SENEGAL GUM, POLYGLYCERYL-6 DISTEARATE, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/COPERNICIA CERIFERA CERA/CIRE DE CARNAUBA, PROPANEDIOL, AMINOMETHYL PROPANEDIOL, STEARYL STEARATE, GLYCERYL CAPRYLATE, STEARYL PALMITATE, HYDROGENATED STARCH HYDROLYSATE, METHYL METHACRYLATE CROSSPOLYMER, HYDROXYETHYLCELLULOSE, PARAFFIN, CETYL PALMITATE, CETYL STEARATE, PANTHENOL, POLYGLYCERYL-6 POLYRICINOLEATE, LAURETH-20, GLYCERIN, BUTYLENE GLYCOL, CAPRYLHYDROXAMIC ACID, MAGNESIUM STEARATE, BEHENIC ACID, MICROCRYSTALLINE WAX/CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE, ARACHIDIC ACID, 1,2-HEXANEDIOL, PALMITIC ACID, DISODIUM PHOSPHATE, POLYSORBATE 60, SODIUM PHOSPHATE, PHENOXYETHANOL, POTASSIUM SORBATE, IRON OXIDES/CI 77499, BLACK 2/CI 77266
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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Rated 3 out of
5
by
Minnah from
Crumbles and makes lashes lose its curl
I bought this a while ago due to reviews on TikTok and online and honestly I’m not really impressed. Once I curl my lashes and apply this my lashes lose their curl from the lash curler after 5 mins when this isn’t usually the case when I use a waterproof drugstore mascara. Also throughout the day I notice small crumbs from the mascara that then fall under my eyes. Whilst it makes my lashes blacker and thicker you can’t really tell a difference as it can’t hold the curl. I think I would try it again if a waterproof version came out but I would say save your money for now.
Date published: 2026-08-04
Rated 5 out of
5
by
ROKSANA from
Wow!
I’ve been loyal to one YSL mascara for a long time, but I decided to try the Huda Beauty mascara because it was on sale—and I’m so impressed! It has a beautiful, intense black colour, makes my lashes look much longer, and doesn’t smudge or transfer onto my lower eyelids. I highly recommend it!
Date published: 2026-07-27
Rated 5 out of
5
by
Jasmine from
best mascara ever!
constantly get asked if i’m wearing fake lashes, it’s that good!!
Date published: 2026-07-27
Rated 5 out of
5
by
Steffani from
Amazing
Great everyday volumising mascara. You can't go wrong.
Date published: 2026-05-14
Rated 5 out of
5
by
Hawa from
nice
it's nice just there is lots of products come out fron it when you use it
Date published: 2026-05-07
Rated 5 out of
5
by
Sana from
Best mascara for false heavy lash look
Love this mascara i always come back to this. Its my 3rd tube. Really good for the thick lashed girlies out there !
Date published: 2026-04-09
Rated 3 out of
5
by
Annabel from
good but not always for long-wear
gives great volume - lashes look great! but it is easy to make your lashes look a little too clumpy with this and it can sometimes end up flaking and leaving black under your eyes
Date published: 2026-04-04
Rated 5 out of
5
by
KAINAT from
One coat wow
Highly recommend. I get so many compliments when i use this mascara
Date published: 2026-03-23
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- REVIEWS, PRODUCT
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