The Top 3 Trending Beauty Products Everyone's Talking About Right Now
Why These Products Are Everywhere Right Now
From TikTok GRWMs to red-carpet beauty routines, today's viral products have one thing in common: they deliver real results. Beauty lovers are no longer choosing between skincare and makeup. Instead, they're looking for products that combine skin-loving ingredients, long-lasting performance and effortless application.
That's exactly why Haus Labs Triclone Skin Tech Foundation, ONE/SIZE On 'Til Dawn Setting Spray and the Makeup by Mario F4 Brush have become some of the most talked-about products in beauty right now.
The numbers speak for themselves. The #hauslabsfoundation hashtag has generated more than 9 billion TikTok views, while ONE/SIZE setting sprays continue to dominate wear-test content and "makeup that won't budge" videos. Meanwhile, creators and professional MUAs alike regularly feature the Makeup By Mario F4 Brush for its ability to blend foundation, concealer, bronzer and blush with a single tool.
Why are beauty lovers so obsessed? Because these products support three of the biggest beauty trends we're seeing right now:
Skin-like makeup that looks natural both on and off camera.
Long-lasting formulas that survive busy days, heat and special occasions.
Multi-tasking tools that simplify routines without compromising results.
The Foundation Beauty Lovers Can't Stop Talking About
Haus Labs Triclone Skin Tech Foundation
If you've spent any time on BeautyTok, chances are you've seen this foundation.
Created by Lady Gaga's beauty brand, Haus Labs Triclone Skin Tech Foundation has become a viral favourite thanks to its ability to deliver coverage while still looking like real skin.
Unlike traditional full-coverage foundations, the lightweight formula is infused with skincare-inspired ingredients, helping create a natural-looking finish that feels comfortable throughout the day.
One reason it's earned such a loyal following is its inclusivity. With 51 shades available, the range has been widely praised for catering to a broad spectrum of skin tones and undertones.
Why We're Loving It at Sephora UK
We're seeing more customers move away from heavy matte finishes and towards complexion products that let skin shine through. Haus Labs fits perfectly into that trend, creating a fresh, healthy-looking finish while still providing buildable coverage.
Who Will Love It?
Dry skin
Sensitive skin
Mature skin
Anyone looking for a skin-like finish
Good to Know
While it's praised for its luminous finish, very oily skin types may prefer pairing it with powder or setting spray throughout the day.
The Setting Spray Behind Countless Wear Tests
ONE/SIZE On 'Til Dawn Setting Spray
Few setting sprays have achieved viral status quite like ONE/SIZE On 'Til Dawn.
Known for its impressive longevity, this setting spray has become famous for extreme TikTok wear tests, from rainy-day makeup challenges to full-day event coverage.
Beauty creators regularly test it through workouts, long workdays and special occasions, with many praising its ability to lock makeup in place for hours.
Why We're Loving It at Sephora UK
This is the product beauty lovers reach for when makeup absolutely needs to stay put. Weddings, parties, concerts, long office days or summer holidays? It's become a go-to insurance policy for many makeup routines.
TikTok creator reviews consistently highlight its ability to help makeup stay fresh without transferring onto clothing or fading throughout the day.
Who Will Love It?
Oily skin
Combination skin
Long-wear makeup lovers
Bridal and occasion makeup fans
Good to Know
If your skin leans dry or dehydrated, make sure your skin is well moisturised before application for the most comfortable finish.
The Makeup Brush Everyone Keeps Recommending
Makeup by Mario F4 Dual-Ended Foundation and Face Brush
Tools don't often go viral, but the Makeup by Mario F4 Brush is one of the exceptions.
Designed by celebrity makeup artist Mario Dedivanovic, the dual-ended brush has earned a reputation for simplifying makeup routines. One end is designed for larger areas of the face, while the smaller end offers precision for concealer, blush and targeted blending.
TikTok creators frequently feature it in "full face with one brush" videos, demonstrating its versatility across multiple makeup steps.
Why We're Loving It at Sephora UK
We love products that make beauty routines easier, and that's exactly what this brush does. Instead of reaching for multiple tools, it allows you to blend your complexion products seamlessly with one compact brush.
Users also regularly praise its ability to create a smooth, airbrushed-looking finish while using less product.
Who Will Love It?
Cream bronzer fans
Foundation lovers
Frequent travellers
Anyone looking to simplify their routine
Good to Know
Use the larger brush to buff and blend foundation seamlessly into the skin, then switch to the smaller end for extra precision around the nose, eyes and other hard-to-reach areas. It's one of the reasons we're loving it for creating a smooth, skin-like finish with minimal effort.
Why We Love This Combination at Sephora UK
Separately, these products have all earned their viral status. Together, they create an effortless complexion routine that's been making waves across TikTok.
Start with Haus Labs Triclone Skin Tech Foundation for a natural, skin-like base. Blend with the Makeup by Mario F4 Brush to create a seamless finish, then lock everything in place using ONE/SIZE On 'Til Dawn Setting Spray.
The result? A complexion that looks fresh, polished and designed to last.
It's the perfect combination of skincare-inspired makeup, professional tools and long-wear performance.
Our Takeaway at Sephora UK
These three products have earned their place in countless beauty routines thanks to their combination of performance, ease of use and lasting results.
Whether you're looking for a skin-like foundation, a brush that makes application effortless or a setting spray designed to help your makeup go the distance, Haus Labs Triclone Skin Tech Foundation, ONE/SIZE On 'Til Dawn Setting Spray and the Makeup by Mario F4 Brush are some of the most talked-about beauty products at Sephora UK right now.
By Sephora UK Editorial Team
Writers and experts
Updated: 4 September 2026
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