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Celebrate Diwali with Aarti P, the Founder of The South Asian Beauty Collective. Her edit captures the very essence of the festival itself; colour, light, joy, and togetherness. Aarti P has looked to the glow of diyas, the sparkle of fireworks, and the richness of traditional South Asian beauty rituals as inspiration. The South Asian Beauty Collective champions representation, visibility, and connection for the South Asian community within the beauty industry. Spotlighting brands who celebrate diversity, culture and identity in an authentic way. To all who celebrate, Happy Diwali and Bandi Chhor Divas - Love Sephora UK x
During this busy season, the long days and late nights can leave my skin looking tired, especially under the eyes. I focus on brightening and nourishing products; eye creams, serums and South Asian ingredients like Tumeric so my skin truly reflects the festive glow of Diwali.
I always start with a primer, and I opt for lightweight moisturisers to go from day to night with a trusty setting spray. Mini-sized products are essential for post feasting top-ups, so your makeup stays dewy all through Diwali.
It’s all about keeping things healthy, nourished, and manageable during a busy season. I love using deep treatment masks once a week in the lead-up to Diwali, and I never skip hair oiling. I also pay attention to how I sleep: using a silk pillowcase and a hair bonnet at night for maximum shine.
I choose fragrances with warm, rich, and traditional notes such as Sandalwood, Jasmine, Tuberose, Cardamom, and Oud. I love how these ingredients, so deeply rooted in South Asian culture, evoke a sense of celebration, warmth, and familiarity, perfect for the spirit of the festival.
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