Half Magic BeautyEyeshadow Singles - One Swipe Colour
Product Description
Discover Half Magic's highly pigmented, blendable and creamy eyeshadows in a first-of-its-kind compostable PaperFoam® compact. One-swipe easy application. Mix and match colors and finishes to create a beauty colorscape that is uniquely you.
- Sumptous, one-swipe color
- Velvety and buildable pigments
- 100% recyclable PaperFoam® compact
- Tested for eye safety
Available in four finishes - sparkle duochrome, glossy metallic, crystal shimmer, silky matte.
- Sumptous, one-swipe color
- Velvety and buildable pigments
- 100% recyclable PaperFoam® compact
- Tested for eye safety
Available in four finishes - sparkle duochrome, glossy metallic, crystal shimmer, silky matte.
Directions
Apply as a wash of color or build for intensity. To achieve a more subtle application, apply with a brush. For highest impact, apply with fingers.
To recycle or compost clamshell PaperFoam® compact, remove pan from paper and remove any excess glue.
Ingredients
CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC
FLUORPHLOGOPITE, PHENYL TRIMETHICONE, SILICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, ETHYLHEXYLGLYCERIN, YELLOW
5 LAKE (CI 19140).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
See more...
Rated 4 out of
5
by
Katie from
perfect sparkle, packaging breaks easily
i love the sparkles these eyeshadows have the only problem is the packaging, it is made out of cardboard which is great for environmental purposes but it’s hard to open and it’s already breaking, i’ve only had it for 2 weeks. i don’t have anything to put it in to keep it safe. the product is amazing but the packaging isn’t so much.
Date published: 2026-05-08
Rated 2 out of
5
by
Rebecca from
Disappointing
The formula between each colour varies so much. Some are chunky with very large glitter particles, and some have this extremely thick putty like slurry formula. I honestly don't think these eyeshadows are worth it, of the 8 I bought, blushing lizard was the only one I like. But, ultimately none of the colours are unique, better can be found elsewhere.
Date published: 2026-05-04
Rated 5 out of
5
by
Sharon from
Beautiful, stunning quality eyeshadow
Beautiful quality, stunning eyeshadow from Half Magic. I bought the viral shade blushing lizard and it is truly unusual and stunning shade. The eyeshadow is so soft and easy to apply with one swipe. It can be used with a brush or fingers. This is the first product I have bought from the brand and I will definitely be purchasing more. Highly recommend.
Date published: 2026-05-04
Rated 2 out of
5
by
Jemma from
Not worth the money for me personally.
For an eyeshadow, I expected better. It’s like a loose glitter but in pressed format, not much eyeshadow going on. Fall out is terrible and the packaging isn’t great. I get that they’re trying to be environmentally friendly but I’ve opened these about 3 times and the closure part has broken and the side has cracked. Not worth the price if I’m honest and this is a purchase I regret.
Date published: 2026-04-22
Rated 5 out of
5
by
Helen from
So much fun
These eyeshadows are fantastic, they’re pigmented and apply like a dream. I love the fact there are some more standard colours then there’s the more interesting colours like blushing lizard. It’s so easy to do a one and done look, and they’re a great product for people wanting to try out more colourful looks.
Date published: 2026-04-04
Rated 5 out of
5
by
NELLY from
Great shadow
These are so pigmented also love the easy application and the ecological packaging x ******
Date published: 2026-03-28
Rated 5 out of
5
by
Sian from
A must try if you love glitter and shimmer
These are beautiful, I bought 5 and although one or two are a little underwhelming they are all still beautiful on the eye. Others have mentioned large particles of glitter but with the 5 shades I have tried I have not found this. I have noticed some are slightly more buttery than others. A note to remember is you aren’t going to notice how shimmery these are in normal lighting or cloudy weather but in sunlight and good lighting (l.e.d) you will notice the twinkle.
Date published: 2026-03-26
Rated 1 out of
5
by
Sarah from
Awful
Big glitter particles and made my eyes sore for several
days after trying it. Going in the bin!
Date published: 2026-03-22
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