_1764001526.jpg?20251126805)
_1763564056.jpg?20251126805)
_1764091652.jpg?20251126805)
_1756904841.jpg?20251126805)
30% Off
AvedaCOLOR CONTROL™ - Color-protecting shampoo for fine hair
A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine.
100% vegan color protection and care
A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.
Directions
How to Use
1. Massage into wet hair, from roots to ends.
2. Rinse.
3. Follow with color control conditioner.
4. Apply color control leave-in treatment light and do not rinse.
Test results
Plant-powered shampoo protects color for up to 8 weeks*.
The shampoo for color-treated hair gently cleanses hair without stripping to minimize color washout. Leaves hair feeling weightless, airy and light.
*Ex vivo testing on tresses washed 24 times.
Composition
Botanical cleansers
Precisely formulated for lasting radiant color, wash after wash.
Neutralizing power
Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash.
Dual-charged molecules
Create a protective shield to keep water from penetrating into hair, reducing color washout.
Aroma
Featuring Aveda's own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.
94% naturally derived*. Leaping Bunny approved. Silicone and Sulfate cleanser free.
More information
Vegan, silicone-free shampoo gently cleanses hair while effectively reducing color fade. Precisely formulated for cleansing color-treated hair without stripping to help minimize color washout.
Ingredients
Water\\Aqua\\Eau, Ammonium Lauryl Sulfate, Babassuamidopropyl Betaine, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Prunus Armeniaca (Apricot) Kernel Oil, Glycine Soja (Soybean) Oil, Glycol Stearate, Glycerin, Sodium Gluconate, Sodium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum), Limonene, Eugenol, Amyl Cinnamal, Hydroxycitronellal, Citronellol, Geraniol, Linalool, Sodium Citrate, Sodium Phytate, Tocopherol, Benzoic Acid, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
Freee Botanical Repair™ Strengthening Leave-In Treatment 100ml, when you spend £50 on Aveda.*
*One free gift per order. Valid until the 1st of December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of Aveda products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. Excludes Gift Voucher, Sephora Favourites Advent Calendar and Fragrance Gift Box purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
+Offer
FREE Color Wow Dream Coat Spray Mini 50ml when you spend £100 on Anything.*
*One free gift per order. Valid until the 29th of November or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £100 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Sephora Advent Calendar 2025, Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
+Offer
FREE Color Security Shampoo 75ml when you spend £100 on anything.*
Free of discolouring silicones, conditioning agents, or ingredients that layer on a dulling, darkening film with each shampoo, so colour and highlights stay vivid and bright.
*One free gift per order. Valid until the 29th of November or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £100 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Sephora Advent Calendar 2025, Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
See more...
Rated 1 out of
5
by
Anonymous from
Just strange
I used to love colour conserve but this just isn't as good. My hair feels like it has a coating on it after using it and I have to wash my hair much more frequently than I have before. I will use the supply I have (I bought when it was on offer) but I won't be buying again and I am looking elsewhere for a replacement. Looking at the reviews, Aveda have made a huge mistake discontinuing the old product to replace with this poor product. I've tried the normal and light versions of this product and neither are good.
Date published: 2025-09-25
Rated 1 out of
5
by
Cherry from
Poor replacement for Colour conserve
I'm always excited to try a new product, expecting it to be superior to what came before it, but not in this case. Although I'm used to the fact that Aveda shampoos don't foam that much, this one really doesn't and you end up using much more product. I've tried not using much product and also using as much as I need to get a decent lather, but the end result is the same either way. I am left with lank, heavy feeling hair. No other product in the range seems to suit my needs so I'm having to look at other brands now, which is a shame as I've used Aveda products for almost 30 years. Even the Aveda salon I go to doesn't like this formula. I wish you'd bring back Colour Conserve.
Date published: 2025-04-14
Rated 1 out of
5
by
Redheadlou from
Disappointed - Why Change the Original Product?
I have used Aveda Color Conserve for many years now and was thoroughly happy with it. I tried this updated product and made my hair feel like straw and scalp itchy. I couldn't run my fingers through my hair whilst shampooing and it felt matted. I have tried both the light and rich color conserve and neither worked. Aveda you have lost a customer who has used your shampoos for over 20 years. I now use a different brand. Why change what worked?
Date published: 2025-03-30
Rated 1 out of
5
by
Nicki26 from
A poor replacement for Color Conserve
I have tried light and rich version of this product since Color Conserve has been discontinued. Neither are any good. They leave my hair greasy, dull and I don't like how they smell. Having used Aveda products for over 30 years, I don't know what to do. None of the other shampoos in Aveda's range work like Color Conserve did for me, and I now face the slog of working out which alternative brands might be a good substitute. I'm left wondering why have Aveda become tone deaf to clients who have been loyal to them for so long?
Date published: 2025-01-15
Rated 1 out of
5
by
Angelar from
COLOUR CONTROL SHAMPOO
This is an awful replacement for the Colour Conserve shampoo I have used for many years. It is too thick (the light version) and leaves my fine hair flat and greasy. I would not recommend this to anyone. A complete waste of money.
Date published: 2024-12-26
Rated 1 out of
5
by
Anne from
Disapointing product would not buy again
Very disappointed with the replacement for colour conserve ( which I loved ) would not buy again. Very thick ( even the light one ) and difficult to use
Date published: 2024-11-28
Rated 1 out of
5
by
CJB from
Bring back Colour Conserve!
Very disappointed Colour Conserve was discontinued and this is supposedly its substitute. Used the former for 20 years, and have tried to locate the odd bottle across various sellers since it was discontinued. Your website even stating it as a 'Best seller' before it was discontinued. This new product does not lather well and leaves the hair feeling matt and heavy. Please bring back Colour Conserve!!
Date published: 2024-11-12
Rated 1 out of
5
by
Sonya from
Leaves hair greasy
Very disappointing replacement for colour conserve, a classic case of fixing what wasn't broke! This leaves my hair very greasy unfortunately. As there is no other Aveda general colour shampoo i have had to start looking at other brands which is disappointing as I've been using Aveda 20 years.
Date published: 2024-08-25
Help & Information
About
More From Sephora
Country Settings
United Kingdom- 4.4★★★★★
Download the Sephora App
