VIEVEIcon Mascara 9ml
Highlights
Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.
The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.
It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.
Directions
Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.
Ingredients
INGREDIENTS/INGRÉDIENTS: AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYVINYL ALCOHOL, ACRYLATES COPOLYMER, PALMITIC ACID, STEARIC ACID, PROPANEDIOL, ORYZA SATIVA (RICE) BRAN WAX, OCTYLDODECANOL, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, PANTHENOL, RHUS VERNICIFLUA PEEL WAX/CERA, SODIUM HYDROXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLHYDROXAMIC ACID, PISTACIA LENTISCUS (MASTIC) GUM, SODIUM BENZOATE, ARGANIA SPINOSA KERNEL OIL, IRON OXIDES (CI 77499).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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*One free gift per order. Valid until the 30th of April or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £125 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Sephora Advent Calendar Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
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Rated 5 out of
5
by
Sarah R. from
THE best mascara i’ve ever
[This review was collected as part of a promotion.] THE best mascara i’ve ever tried! Took a minute to adjust to the brush style but i just wouldn’t try any other now. Full convert!
Date published: 2026-04-21
Rated 5 out of
5
by
Luci D. from
Love this mascara, really lengthens
[This review was collected as part of a promotion.] Love this mascara, really lengthens and fills my lashes out. Highly recommend
Date published: 2026-04-20
Rated 4 out of
5
by
Glenda from
Lovely long lashes
[This review was collected as part of a promotion.] Love the colour, the consistency (not too wet or too dry) and that it's so easy to remove. Dropped a star because I find the brush too big.
Date published: 2026-04-20
Rated 5 out of
5
by
Louise R. from
Very nice mascara Applies like
[This review was collected as part of a promotion.] Very nice mascara
Applies like a dream
Love the gold casing
Date published: 2026-04-13
Rated 5 out of
5
by
Karen B. from
Love this mascara had so
[This review was collected as part of a promotion.] Love this mascara had so many compliments about my eyelashes
Date published: 2026-04-13
Rated 5 out of
5
by
Siobhan g. from
Amazing product
The only mascara I use. Doesn’t bleed, the wand is perfect
Date published: 2026-04-07
Rated 5 out of
5
by
Rebecca H. from
This mascara is epic. It
[This review was collected as part of a promotion.] This mascara is epic. It doesn’t flake or smudge and gives my lashes such va-va-voom. My go to mascara when I am looking for impact.
Date published: 2026-04-07
Rated 5 out of
5
by
Caroline H. from
I like this mascara as
[This review was collected as part of a promotion.] I like this mascara as it does not upset my eyes, and my lashes dont fall out, and i dont get dark rings under my eyes when i use it. thank you for a good product.
Date published: 2026-04-04
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