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VIEVEIcon Mascara 9ml
Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.
The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.
It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.
The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.
It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.
Directions
Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.
Ingredients
INGREDIENTS/INGRÉDIENTS: AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYVINYL ALCOHOL, ACRYLATES COPOLYMER, PALMITIC ACID, STEARIC ACID, PROPANEDIOL, ORYZA SATIVA (RICE) BRAN WAX, OCTYLDODECANOL, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, PANTHENOL, RHUS VERNICIFLUA PEEL WAX/CERA, SODIUM HYDROXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLHYDROXAMIC ACID, PISTACIA LENTISCUS (MASTIC) GUM, SODIUM BENZOATE, ARGANIA SPINOSA KERNEL OIL, IRON OXIDES (CI 77499).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
+Offer
FREE Eye Wand Vanilla 12g when you spend £40 on VIEVE.*
From acting as a primer for creating a longer-lasting canvas for your eyeshadow, wearing alone for a one-and-done off-duty look.
*One free gift per order. Valid until the 30th of September or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £40 or more worth of Vieve products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
See more...
Rated 5 out of
5
by
Jac from
It does exactly as promised!!
Love it!!! Does exactly as promised. Lashes look amazing and it doesn’t smudge!! Yet removes so easily
Date published: 2025-09-09
Rated 5 out of
5
by
Emma S. from
Love it
Doesn’t leave clumps and doesn’t smudge over the course of the day, lashes look really long!
Date published: 2025-09-08
Rated 5 out of
5
by
Rhiannon from
Indulgent *chef's kiss*
First impressions were that the packaging is just gorgeous, feels really luxe! With just one coat my lashes are thoroughly coated and jet black. The brush is a fatty which I didn't think I'd get on with, but I do actually like. Am keen to revisit after consistent use as Modern Mascara improved the condition of my lashes so much, and I've noticed since using up whatever else I had in stock, they're not as luscious as before, so the same as with Modern Mascara, I'm learning to build it up in layers, especially with the big brush otherwise I've found I lose a bit of definition. Next I'm hoping for a Vieve lash curler!
Date published: 2025-09-08
Rated 5 out of
5
by
Vicki from
All good…
This is a lovely mascara and easy to use I don’t find that it differs from the original Vieve mascara but I really like that one so it’s a win win with this one. Goes on well doesn’t flake good brush. Does what it says!!
Date published: 2025-09-08
Rated 5 out of
5
by
Paige from
10/10 will be a staple in my MU bag
Best mascara I’ve used. As someone with short, straight lashes, this gives me a lift to DIE for. It is long lasting too, doesn’t come off easily in terms of activity level either.
Date published: 2025-09-08
Rated 3 out of
5
by
Fal from
Disappointing results.
I love Vieve products normally , but I was disappointed with this mascara because too much mascara comes out at once on the brush so I have found it fiddly to apply without it smudging and clogging . I have had to use a finer brush to separate my lashes once it has been applied.
Date published: 2025-09-07
Rated 5 out of
5
by
Sophie B. from
GET IT!!
10/10 Jamie. It is great for day and night. My lashes are long but straight. This keeps them curled and looks like fake & defined in the best way
Date published: 2025-09-07
Rated 5 out of
5
by
Sinéad F. from
Arguable best Vieve launch yet!
Best mascara in many many years!
This mascara is dramatic with just one coat, impactful and surprisingly really easy to take off. And the packaging is just so lux. Well done Jamie + gang
Date published: 2025-09-07
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