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VIEVEIcon Mascara 9ml
Product Description
Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.
The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.
It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.
The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.
It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It's the mascara you'll start recommending to strangers.
Directions
Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.
Ingredients
INGREDIENTS/INGRÉDIENTS: AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYVINYL ALCOHOL, ACRYLATES COPOLYMER, PALMITIC ACID, STEARIC ACID, PROPANEDIOL, ORYZA SATIVA (RICE) BRAN WAX, OCTYLDODECANOL, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, PANTHENOL, RHUS VERNICIFLUA PEEL WAX/CERA, SODIUM HYDROXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLHYDROXAMIC ACID, PISTACIA LENTISCUS (MASTIC) GUM, SODIUM BENZOATE, ARGANIA SPINOSA KERNEL OIL, IRON OXIDES (CI 77499).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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Rated 4 out of
5
by
Maddy L. from
Gives you dramatic lashes
Gives you dramatic lashes and i love how easily it comes off at the end of the night. The original mascara is still my fav as this is a bit too thick for me to wear on a daily basis but good for nights out/events
Date published: 2026-03-28
Rated 5 out of
5
by
Caitlin H. from
Don’t hesitate it’s ace
Packaging is super luxe and gorge. Loved the original mascara but think this one trumps it. Wow love
Date published: 2026-03-09
Rated 5 out of
5
by
Claire F. from
The best
Where have you been all my life omg this is the best mascara ive ever had. That you Jamie and the team.
Date published: 2026-03-05
Rated 3 out of
5
by
Julie from
disappointed
Love the wand however found the texture/ product
clumpy Disappointing as love the products
Date published: 2026-03-05
Rated 5 out of
5
by
Jamie M. from
Loved it! Thanks vieve 🥰
[This review was collected as part of a promotion.] Loved it! Thanks vieve 🥰 added volume and my boyf said my eyes went from a 7. 5 to 10! Ill take that as good thing😅
Date published: 2026-03-03
Rated 5 out of
5
by
PAULINE G. from
I love this mascara it
I love this mascara it makes my eyelashes look so much better,longer and darker without having to go and get eyelashes tinted
Date published: 2026-03-01
Rated 5 out of
5
by
paige a. from
Stunning mascara, doesnt budge and
[This review was collected as part of a promotion.] Stunning mascara, doesnt budge and make my lashes look so long!
Date published: 2026-02-26
Rated 1 out of
5
by
Carly G. from
I had such high hopes
[This review was collected as part of a promotion.] I had such high hopes for this mascara but Unfortunately it clumps and flakes.
Date published: 2026-02-24
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