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Subversion Lash Primer

Urban Decay Subversion Lash Primer

%0 4.24 | 451 reviews
Box

£22.00

Free UK delivery

Lash Primer
In stock

If you like we can let you know when we have some more.

Product Description

What we say With lashes set to be even bigger and bolder this year, prep and prime yours to perfection. The creamy formula nourishes and conditions to give your mascara an extra bit of oomph. Lashes will look dramatically longer and thicker, almost like falsies!
Ready to take your mascara to the next level? Like foreplay for your lashes, our whipped, creamy lash primer conditions and primes for the perfect mascara application.

Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them amazingly thicker, longer and stronger.

Subversion builds dramatically better-looking lashes—faster than you can crack open a tube of lash glue. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).

This light, creamy formula feels extremely conditioning—like a mask for your lashes. And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free.

And wait until you see our big brush. Most primer brushes are spindly and can’t get around every lash. But not this one—it’s like a killer mascara brush!

Ingredients

Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.



This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 2 out of 5 by from Not a necessity The subversion lash primer did add volume to my lashes and didn’t create any difficulties with removing my mascara. However, I don’t feel like it’s a necessary step of my routine and the same result could’ve been achieved by just layering mascara. It was also kind of annoying to make sure that no white was peeking through as I layered black mascara on top.
Date published: 2026-03-30
Rated 5 out of 5 by from Excellent Eyelash Primer I have been buying this eyelash primer for ages now and think it is the best one so far. I have tried quite a few brands but nothing beats the texture and application. My lashes are quite small and use this after using my eyelash curler. Best primer for lashes so far.
Date published: 2025-12-31
Rated 5 out of 5 by from A terrific mascara base. Subversion is a great base for my mascara. It really makes my eyelashes look much fuller.
Date published: 2025-04-22
Rated 5 out of 5 by from Best primer I know Makes a real difference, multiplies and nourishes lashes, helps removal too
Date published: 2025-03-16
Rated 5 out of 5 by from Plump Adds an extra “plump” base layer which makes lashes look thicker
Date published: 2021-11-19
Rated 4 out of 5 by from Urban decay primer Love this primer! Definitely helps to make lashes longer and the product last ages so worth the money
Date published: 2021-06-08
Rated 4 out of 5 by from Great Primer Bought as a gift for my daughter. She loves it and will buy again.
Date published: 2021-01-07
Rated 4 out of 5 by from Amazing Primer, Bit Expensive I've bought this eyelash primer twice now; I always use one before mascara as I think it makes a massive difference. This one is the best one I have used so far out of four or five, but it's a bit expensive compared to some others that work almost as well, and because the formula is quite thick and sticky it doesn't last very long.
Date published: 2020-06-06
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