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Underglow Blurring Primer

ICONIC London Underglow Blurring Primer

%0 4.54 | 1302 reviews
Box

£25.00

Free UK delivery

27ml

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Product Description

Get ready to take your skin to dreamy new heights with our ICONIC Underglow Blurring Primer. A completely unique skincare-makeup hybrid formula, that not only helps to enrich and protect your complexion with kind-to-skin ingredients (including a natural-derived blue-light protector), but ensures your makeup applies like a dream and lasts all day long with an ultra-soft, fresh faced, ‘just applied' finish.

So much more than a makeup primer, think of our Underglow Blurring Primer as the can't-miss first step in your ICONIC glow routine. It brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections – leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish – allowing skin to glow-from-within, with a soft, ‘candlelit' glow.

Meet the new era of makeup application. Our makeup primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow. And the best bit… it's non-comedogenic! The ingredients won't clog or block the pores on your skin.

27 ml ℮ / 0.91 fl.oz. (US)

Directions

After moisturising, shake the bottle well and use the ICONIC dropper to apply 2-3 drops of makeup primer all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite Complexion Brush to blend the refreshing formula into your skin. Et voilà – skin is left blurred, radiant and perfected – ready for the rest of your glam routine.

Ingredients

AQUA (WATER, EAU), DIMETHICONE, PEG-10 DIMETHICONE, GLYCERIN, ISONONYL ISONONANOATE, PENTYLENE GLYCOL, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, COCO-CAPRYLATE/CAPRATE, DICAPRYLYL ETHER, SYNTHETIC FLUORPHLOGOPITE, CETYL PEG/PPG-10/1 DIMETHICONE, PHENOXYETHANOL, SODIUM CHLORIDE, MAGNESIUM SULFATE, ETHYLHEXYLGLYCERIN, PROPANEDIOL, ISODODECANE, DIMETHICONOL, SILICA, PARFUM (FRAGRANCE), DISTEARDIMONIUM HECTORITE, TIN OXIDE, PROPYLENE CARBONATE, LAURETH-4, ARTEMISIA CAPILLARIS FLOWER EXTRACT, SORBITOL, TOCOPHEROL, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, XANTHAN GUM, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ASCORBIC ACID, GOLD, GLUTATHIONE. MAY CONTAIN (+/-): CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES).


This list of ingredients may be subject to change, please consult the packaging of the product purchased.

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Rated 4 out of 5 by from Great everyday! It's a great primer, holds make up well and adds a subtle glow. It does have however quite strong scent. Blurs pores nicely. I love it mixed with bronzing drops on my no make up days!
Date published: 2026-03-29
Rated 5 out of 5 by from Favourite primer love this product and good for sensitive skin doesn’t irritate my skin at all
Date published: 2026-03-28
Rated 5 out of 5 by from Love it I am in love, I am not full coverage girl and I love glowy effects on my skin and this does exactly this. My skin look bright and beautiful. I have sensitive and dry skin and I can’t say it have that blurry effect as i don’t have pores to hide. I will buy it again 100%
Date published: 2026-03-25
Rated 3 out of 5 by from Great product! Glowy with a soft base, however don’t see this improve longevity of my make up
Date published: 2026-03-24
Rated 3 out of 5 by from There’s better I heard this was good for blurring large pores however it’s very greasy and cause my make up to separate, even when it’s silicone based. I had such high hopes for blurring but just wasn’t for me. It does give a glow though…
Date published: 2026-03-15
Rated 2 out of 5 by from Wanted to love this so badly… I wanted to love this so badly - i’m an Iconic London OG lover but this primer was sadly just not it on my skin. Can i get over the strong scent? Yes - although it is strong. Do i think it works as an illuminating primer? Maybe but not noticeable. The main problem i found was that this broke me out every time i’d use it! It would be the only thing i’d change and i’d get awful breakouts after it so sadly an expensive mistake to make. I’ll carry on loving the illuminating drops but sadly this one isn’t for me
Date published: 2026-03-13
Rated 4 out of 5 by from Good but Leaves skin looking smooth and glowy however I don’t know if it helps with longevity of makeup also I hate the packaging
Date published: 2026-03-08
Rated 3 out of 5 by from Rubbish packaging Spills everywhere, don’t notice a difference with actual product
Date published: 2026-03-07
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