Half Magic BeautyThe Euphoria Eyeshadow Palette
Product Description
Let's just pick the hottest, most confident, bad b*tch version of ourselves and be that for the rest of our lives. Euphoria Head Makeup Artist Donni Davy created this limited-edition EYESHADOW PALETTE inspired by six of the original main characters, and the intoxicating hope, heartbreak, beauty, and chaos of discovering who you are. Each iridescent shade takes on a life of her own when applied, revealing alter egos and mesmerizing sparkle. Tune into the iconic energy that fits your current mood and swipe on Rue, Cassie, Lexi, Maddy, Kat, or Jules, or do it Donni's way: Layer all six at once for quite literally the most euphoric look of all time.
Directions
Push the circular button to slide palette open. For the most over-the-top color and sparkle pay-off, press fingertip into the buttery pigment and swipe or tap it directly across eyelids. For more sheer shimmer, use an eyeshadow brush. Whatever you do will be iconic.
Ingredients
KAT: CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, ULTRAMARINES (CI 77007), RED 40 LAKE (CI 16035), TITANIUM DIOXIDE (CI 77891).
CASSIE
CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, TITANIUM DIOXIDE (CI 77891), RED 40 LAKE (CI 16035).
JULES:
CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491), TITANIUM DIOXIDE (CI 77891).
RUE:
CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, MANGANESE VIOLET (CI 77742), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), RED 40 LAKE (CI 16035).
MADDY:
CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, BLUE 1 LAKE (CI 42090), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499).
LEXI:
SILICA, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ETHYLHEXYLGLYCERIN, TITANIUM DIOXIDE (CI 77891).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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Rated 5 out of
5
by
Mariana from
Great pigmentation
I love everything about this eyeshadow palette. The colours are super cute and pigmented. All you need just good eyeshadow primer and the magic will begin. The longevity is also pretty good.
Date published: 2026-05-05
Rated 5 out of
5
by
Divya from
Love how pigmented it is
Love the colour range and how pigmented they are. Easy to blend and play around the shades. The shimmer is gorgeous with very small glitters. Hands down the only eyeshadow palette you need!
Date published: 2026-05-05
Rated 5 out of
5
by
Lore from
Great pigment and shade variations
I’m not usually drawn into glitter eyeshadow but this particular eyeshadow palette really surprise me from the beginning. it can be used not only for special occasion like nighttime events, parties or disco, but also on the daytime too to add a touch of sparkle to the make-up look. The assortment of shades are nice and from all six, I don’t think I will wear the green one, Jules, but the rest of them are pretty much the shade that I like. They are well pigmented and easy to apply. I’ve noticed that if I apply using a brush I don’t get that much pigment and I need to insist on a creases, but if I use my fingers, the pigment is very intense and with one wife swipe I managed to create an amazing look.
Regarding the lasting power, they do last it really well without any residue on the bottom of the eye and no creases on top of the eyelid.
Out of the all shades my favourite is Lexi, because it can be word on top of my regular eyeshadow, just to give a little pop of colour and sparkling to my make-up look but even the other ones are pretty nice for a more glamorous look.
Date published: 2026-05-05
Rated 5 out of
5
by
Raluca from
Fantastic colours
I’ve been using the Half Magic Beauty The Euphoria Eyeshadow Palette for a bit now and honestly… it’s that palette that makes you want to do your makeup. The shimmer shades are insanely smooth and give that wet, sparkly finish with almost no effort. I love how you can build it from soft glow to full-on Euphoria drama. It blends easily, doesn’t feel chalky, and the sparkle actually stays put instead of disappearing halfway through the day. Definitely one of those palettes that makes your eyes the main character.
Date published: 2026-05-05
Rated 5 out of
5
by
Michelle from
Absolutely gorgeous 😍
I was gifted this palette. The Euphoria theme and the shades/shade names is perfection. The shades are as you’d expect - gorgeous, buttery and the most sparkly prettiness!! I absolutely all of the shades and I’ve enjoyed playing about with them and cannot wait to create more looks!
Date published: 2026-05-05
Rated 5 out of
5
by
Athanasia from
The best palette for the Baddest Girl Eye Look ✨
Fantastic palette! The colours are so pigmented and so so sparkly! You can create a complete look with those colours or mix them with other palettes. their texture is really fine and I love the colour selection.
Date published: 2026-05-04
Rated 5 out of
5
by
Mary from
Gorgeous Palette
As someone who’s still pretty new to makeup, I find this palette actually fun to use.
The formula is super pigmented. The textures feel really smooth and almost creamy.
The shades are all iridescent and shift beautifully in different lighting, so even a simple one-shade look still looks really eye-catching.
The shade names being inspired by the Euphoria characters is such a nice touch too, especially knowing it was created by Donni Davy, the show’s makeup artist.
I’d say this palette is great if you want to experiment and play around with more creative looks.
Date published: 2026-05-04
Rated 4 out of
5
by
Monica from
Great for party looks
This palette has lovely set of iridescent shades and great for those bold, party makeup looks. I wish the colors were more blendable & texture could be more soft. I love the color theme. Pigmentation is decent and not great. They do last for a long time on eyelids.
Date published: 2026-05-03
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