Half Magic BeautyThe Euphoria Eyeshadow Palette
Product Description
Let's just pick the hottest, most confident, bad b*tch version of ourselves and be that for the rest of our lives. Euphoria Head Makeup Artist Donni Davy created this limited-edition EYESHADOW PALETTE inspired by six of the original main characters, and the intoxicating hope, heartbreak, beauty, and chaos of discovering who you are. Each iridescent shade takes on a life of her own when applied, revealing alter egos and mesmerizing sparkle. Tune into the iconic energy that fits your current mood and swipe on Rue, Cassie, Lexi, Maddy, Kat, or Jules, or do it Donni's way: Layer all six at once for quite literally the most euphoric look of all time.
Directions
Push the circular button to slide palette open. For the most over-the-top color and sparkle pay-off, press fingertip into the buttery pigment and swipe or tap it directly across eyelids. For more sheer shimmer, use an eyeshadow brush. Whatever you do will be iconic.
Ingredients
KAT: CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, ULTRAMARINES (CI 77007), RED 40 LAKE (CI 16035), TITANIUM DIOXIDE (CI 77891).
CASSIE
CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, TITANIUM DIOXIDE (CI 77891), RED 40 LAKE (CI 16035).
JULES:
CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491), TITANIUM DIOXIDE (CI 77891).
RUE:
CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, MANGANESE VIOLET (CI 77742), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), RED 40 LAKE (CI 16035).
MADDY:
CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SYNTHETIC FLUORPHLOGOPITE, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, ETHYLHEXYLGLYCERIN, BLUE 1 LAKE (CI 42090), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499).
LEXI:
SILICA, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, PHENYL TRIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ETHYLHEXYLGLYCERIN, TITANIUM DIOXIDE (CI 77891).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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Rated 5 out of
5
by
Onur from
Amazing shades
Amazing palette with unique shimmer shades. The colors look especially so good on my brown eyes and blend easily. I have fair skin and the shades show up well without needing a lot of product.
The glittery shades are the best and they give that sparkly “Euphoria” makeup look but still feel lightweight on the eyes. It lasted well throughout the day. If you like glittery eye look, I highly recommend this palette.
Date published: 2026-05-09
Rated 5 out of
5
by
Ramisha from
The most wearable "editorial" palette I’ve ever ow
I’m usually a bit intimidated by iridescent or 'chromatic' shadows because they can sometimes feel dry or look a bit patchy, but this formula is surprisingly creamy. I tried applying the shades with a flat brush first, but I actually found that using my ring finger gives the most intense, foil-like payoff.
What I love most is that it’s versatile you can do a light wash of shimmer for a 'clean girl' aesthetic, or really pack it on for that iconic Euphoria-inspired drama. I wore it for about 8 hours and didn't notice any major creasing or glitter fallout on my cheeks. It really does make you feel like the boldest version of yourself.
Date published: 2026-05-08
Rated 5 out of
5
by
Tayyaba from
Beautiful Shimmery Eyeshadows
This eyeshadow palette comes with 6 beautiful metallic shades. The formula is amazing, they have a buttery glide, feel really smooth on the lids, and there’s no fallout. All the shades are super buildable, so you can go from a soft shimmer to a bold, sparkly look really easily. For special occasions, I really like to go for duochrome and iridescent finishes as they catch the light so beautifully and add that extra magic to any look. And I also love the packaging of this palette, It’s so unique and fun, definitely something that stands out in my collection.
Date published: 2026-05-08
Rated 5 out of
5
by
Danielle from
Shimmer Like No Other
I use my Half Magic pallette almost every day, the colours are very pigmented, easy to blend. The texture feels super creamy. The shimmer from 'Lexi' has to be my absolute favourite. Very durable and all round an amazing product
Date published: 2026-05-08
Rated 5 out of
5
by
Hawa from
Perfect for deeper skin toned girlies!
I am super happy with this palette. As a female with a deeper skin tone it can be difficult to find eyeshadow palette’s that show up on my skin. This palette exceeded my expectations and stays on all day. I also love that fact that you can use certain colours as a shimmer highlight on the forehead, highest point of the cheek bones and cupids bow. I LOVE it!
Date published: 2026-05-07
Rated 5 out of
5
by
Lore from
Great pigment and shade variations
I’m not usually drawn into glitter eyeshadow but this particular eyeshadow palette really surprise me from the beginning. it can be used not only for special occasion like nighttime events, parties or disco, but also on the daytime too to add a touch of sparkle to the make-up look. The assortment of shades are nice and from all six, I don’t think I will wear the green one, Jules, but the rest of them are pretty much the shade that I like. They are well pigmented and easy to apply. I’ve noticed that if I apply using a brush I don’t get that much pigment and I need to insist on a creases, but if I use my fingers, the pigment is very intense and with one wife swipe I managed to create an amazing look.
Regarding the lasting power, they do last it really well without any residue on the bottom of the eye and no creases on top of the eyelid.
Out of the all shades my favourite is Lexi, because it can be word on top of my regular eyeshadow, just to give a little pop of colour and sparkling to my make-up look but even the other ones are pretty nice for a more glamorous look.
Date published: 2026-05-07
Rated 5 out of
5
by
Monika from
Love this palette
Omg, I'm definitely obsessed!
Those shades look absolutely beautiful.
The colour range and highly pigmented shades blend easily. The shimmer is so pretty with very small glitters. The eyeshadow lasted all day without flaking off. It's easy to apply using a finger or little brush.
I have used Rue shade on my upper eyelids and Cassie shade on my lower eyelids.
I applied lip oil on my lips, and again Rue shade on my upper lip, and Cassie shade on my lower lip.
This one is one of my favourite eyeshadow pallets.
I highly recommend it.
Date published: 2026-05-06
Rated 5 out of
5
by
Mariana from
Great pigmentation
I love everything about this eyeshadow palette. The colours are super cute and pigmented. All you need just good eyeshadow primer and the magic will begin. The longevity is also pretty good.
Date published: 2026-05-05
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