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C-Firma™ Fresh Day Serum

DRUNK ELEPHANT C-Firma™ Fresh Day Serum 28ml

%0 4.06 | 2176 reviews
Box

£71.00 (£2.54 per ml)

Free UK delivery

In stock

If you like we can let you know when we have some more.

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Welcome to the next era of Drunk Elephant.
Active ingredients. Proven performance.

PLEASE ENJOY RESPONSIBLY.

'C-Firma™ is your daily Vitamin C face serum to reveal visibly brighter,
firmer skin and diminish the visible signs of ageing.

Please BRIGHTEN Responsibly

This brightening serum includes potent active ingredients
that maintain their freshness for one year:
• \t15% L-ascorbic acid protects against visible signs of ageing,
improves firmness and improves the look of hyperpigmentation
• \t0.5% ferulic acid offers protective, anti-oxidant benefits
• \tVitamin E improves antioxidant benefits and helps maintain moisture levels

KEY BENEFITS:
• A radiance-boosting serum for luminous skin
• Helps reduce uneven skin tone
• Improves skin's texture, firmness and moisture
• Provides antioxidant support to defend against external aggressors

Directions

Directions:
Pour all of the liquid serum base into the vial containing the 15% l-ascorbic acid powder.
Screw the pump onto the top of the vial and shake for one minute until the powder dissolves fully.
Bubbles will form—that's OK!
Next, insert the vial into C-Firma's opaque outer container
with the pump facing to the left until it snaps into place.
Your C-Firma™ Fresh Day Serum is ready to use!
Once mixed, C-Firma™ will stay fresh for one year. No need to refrigerate.
Warning: Mix only as intended. Avoid contact with eyes.

Suggested use:
In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands,
or mix it into your daily Drunk Elephant skincare smoothie.
Don't forget to top it off with sunscreen!
WARNING: Use only as directed. For external use only. Avoid contact with eyes.

Test results

Responsible firming yields real results:
• 96% of people showed improvement in the overall appearance of hyperpigmentation*
• 100% of people showed improvement in skin's tone & radiance*
• 93% of people showed smoother skin texture*

*In a clinical study with 30 people after 4 weeks

More information

What else you need to know:

When worn under your sunscreen during the day, C-Firma™ works hard to ward off pollution and UV-generated free radical damage. C-Firma™ is formulated at a pH of 2.5. No refrigeration required!

Hint: Mix it with A-Passioni™ in the daytime for even greater protection against UV-generated free radical damage, plus better glow-boosting and skin-firming benefits.



100% Free of essential oils, silicones and fragrance.



Vegan and cruelty-free.

Ingredients

Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin.

100% free of essential oils, silicones, colourants and fragrance.

This list of ingredients may be subject to change, please consult the packaging of the product purchased.

+Offer

FREE Lala Retro Whipped Cream 15ml when you spend £50 on DRUNK ELEPHANT.*

This airy, whipped all-purpose cream, infused with a triple-ceramide blend and five African oils, provides daily moisture maintenance at any age. 

 

*One free gift per order. Valid until the 1st of April or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £50 or more worth of DRUNK ELEPHANT products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.

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Rated 5 out of 5 by from A skin brightening serum I have been using this Firma fresh serum for the past week. I have combination skin that gets dull, especially during the colder months, i found that using this serum on a daily basis has given my skin a brighter complexion. It isn't greasy or oily, and absorbs well into my skin. I like that you mix it yourself so that it's fresh from the first use. There is 1 pack for the liquid and another that has powder in it. It is easy to mix the 2 together as there are instructions which you csn scan the QR code. It does bubble when you mix it, but this is expected. It contains ferulic acid and L-ascorbic acid which have been fine on my skin. It isn't too thick and keeps my skin well hydrated throughout the day. I have noticed my dark marks are starting to fade.
Date published: 2026-03-19
Rated 5 out of 5 by from A beautiful brightening serum A beautiful brightening and smoothing serum that’s makes my skin bright and fresh looking. I’m delighted with how smooth my skin feels when using it.
Date published: 2026-02-24
Rated 4 out of 5 by from One of the best Vitamin C serum Unfortunately (for the price) it is one of the best Vitamin C serum on the market, especially for its stability, which is well preserved until you mix it and then lasts enough for you to finish the product, everything has been appropriately formulated. My skin is more uniform and glowy when using this product, I give 4 stars only because it is pricey.
Date published: 2026-01-02
Rated 5 out of 5 by from Must have This is such a beautiful product that works and is gentle on the skin. Sinks into the skin straight away and has the most wonderful ingredients and consistency.
Date published: 2025-10-15
Rated 5 out of 5 by from Amazing results I have been using this c-firma fresh day serum since 2 weeks and the results are amazing I use this every morning after washing face and the ingredients are what makes it worth buying I would highly recommend this 10/10
Date published: 2025-10-01
Rated 5 out of 5 by from Fabulous ‼️Get 15% off all Sephora products with code SAMANTHASPH‼️ this code never expires so save it for future purchases !! I’m in love with this serum, it gives the most stunning glowing complexion!! It’s lightweight & absorbs so well into my skin
Date published: 2025-09-17
Rated 5 out of 5 by from more awake feel The C-Firma™ Fresh Day Serum made my skin look instantly brighter and more awake, with a healthy glow that lasted all day. I love how fresh it feels when you mix it before first use—it’s powerful but still gentle enough for daily wear
Date published: 2025-09-10
Rated 5 out of 5 by from Lovely Lovely and very gentle on skin, second time purchase and very happy with it
Date published: 2025-09-08
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