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Product Description
The eye area represents 80%* of perceived age. To protect its beauty and power, Dior science has worked to understand it: an exclusive study conducted in 4 countries** has revealed the evolution of the eye area with age and depending on shape.
As a result, Dior research has identified the 9 signs of aging*** that impact the power of the eyes, and has combined them into an index unique to Dior: the Eye Power Index. Super Potent Eye Serum is the 1st**** total anti-fatigue and age-defying eye contour serum that helps redefine the entire eye area all the way to the brow bone for a smoother, firmer, more luminous eye contour. In 4 weeks, eyes seem 4 years younger.***** 3 key active ingredients and 3 actions to correct the 9 visible signs of aging*** in one massage.
* Eye tracking study, 12 male and female viewers.
** China, France, Korea and Japan.
*** Homogeneity and brightness of the eye contour, appearance of wrinkles, fine lines, dark circles and puffiness, congested appearance of the eye area, drooping eyelids and toned appearance of the skin around the eyes.
**** At Dior.
***** Clinical test by a dermatologist on 93 women (4 weeks) and modelling of perceived age.
In 1 massage, the eye contour is cooler (-1.5°C),* more luminous (+20%**), instantly smoothed. The eye area is hydrated (+60%***).
In 1 week, fine lines appear reduced (-25%****), dark circles seem to fade (-26%****).
In 1 month, the eye area is firmer (+64%*****), visibly toned (+64%*****) and more open (+39%*****).
In 4 weeks, eyes seem 4 years younger.******
* Instrumental test, 11 women, with the serum and applicator.
** Self-rating by 33 women, after an initial application, in China.
*** Instrumental test after 6 hours, 11 panelists.
**** Self-rating by 33 women, 7 days, in China.
***** Self-rating by 32 women, 28 days, in China.
****** Clinical test by a dermatologist on 93 women (4 weeks) and modelling of perceived age.
- Biocellular longoza technology, which re-energizes the skin’s mother cells.
- Rye extract, which stimulates the skin for toning and firming action.
- Acetylated hyaluronic acid, which helps maintain skin hydration.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included. The remaining 8% have been carefully selected to optimize the formula’s performance, sensory appeal and stability.
Composed of 92%****** natural-origin ingredients, Super Potent Eye Serum provides triple action: correcting, with its formula rich in re-energizing longoza and firming rye extract; massaging, thanks to its patented applicator and the movements performed during application; and refreshing, due to the cooling effect of the eye contour serum and the zamak massaging head. The 9 signs of aging identified by Dior*** appear corrected after the very first massage, for a visibly redefined eye contour.
****** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included. The remaining 8% have been carefully selected to optimize the formula’s performance, sensory appeal and stability.
******* Tested on Asian and Caucasian skin.
As a result, Dior research has identified the 9 signs of aging*** that impact the power of the eyes, and has combined them into an index unique to Dior: the Eye Power Index. Super Potent Eye Serum is the 1st**** total anti-fatigue and age-defying eye contour serum that helps redefine the entire eye area all the way to the brow bone for a smoother, firmer, more luminous eye contour. In 4 weeks, eyes seem 4 years younger.***** 3 key active ingredients and 3 actions to correct the 9 visible signs of aging*** in one massage.
* Eye tracking study, 12 male and female viewers.
** China, France, Korea and Japan.
*** Homogeneity and brightness of the eye contour, appearance of wrinkles, fine lines, dark circles and puffiness, congested appearance of the eye area, drooping eyelids and toned appearance of the skin around the eyes.
**** At Dior.
***** Clinical test by a dermatologist on 93 women (4 weeks) and modelling of perceived age.
Directions
Apply Super Potent Eye Serum morning and night, using the Alpha-Eye technique:
1. DECONGEST: Apply the eye contour serum from the temple to the inner corner of the eye, maintaining light pressure with the applicator. Next, smooth the upper eyelid. Repeat the motion two or three times around each eye.
2. SMOOTH: Glide the applicator across the lower lid from the inner corner of the eye to the outer corner, to brighten dark circles and smooth fine lines. Repeat the motion on the upper eyelid, following the brow bone to the crow’s feet. Repeat the motion two or three times around each eye.
3. LIFT: Lift the upper eyelid, smoothing and stretching the skin upward with the applicator. Follow the shape of the brow bone. Repeat the motion two or three times around each eye.
4. SCULPT: Lift the arch of the eyebrow and knead the brow line with your fingertips for five seconds on each brow.
Complete your ritual with the Firming and Wrinkle-Correcting Eye Cream.
Test results
Proven effectiveness, observed by women.In 1 massage, the eye contour is cooler (-1.5°C),* more luminous (+20%**), instantly smoothed. The eye area is hydrated (+60%***).
In 1 week, fine lines appear reduced (-25%****), dark circles seem to fade (-26%****).
In 1 month, the eye area is firmer (+64%*****), visibly toned (+64%*****) and more open (+39%*****).
In 4 weeks, eyes seem 4 years younger.******
* Instrumental test, 11 women, with the serum and applicator.
** Self-rating by 33 women, after an initial application, in China.
*** Instrumental test after 6 hours, 11 panelists.
**** Self-rating by 33 women, 7 days, in China.
***** Self-rating by 32 women, 28 days, in China.
****** Clinical test by a dermatologist on 93 women (4 weeks) and modelling of perceived age.
Composition
'Composed of 92%* natural-origin ingredients, Super Potent Eye Serum’s formula includes:- Biocellular longoza technology, which re-energizes the skin’s mother cells.
- Rye extract, which stimulates the skin for toning and firming action.
- Acetylated hyaluronic acid, which helps maintain skin hydration.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included. The remaining 8% have been carefully selected to optimize the formula’s performance, sensory appeal and stability.
More information
BRINGING NATURE AND TECHNOLOGY TOGETHERComposed of 92%****** natural-origin ingredients, Super Potent Eye Serum provides triple action: correcting, with its formula rich in re-energizing longoza and firming rye extract; massaging, thanks to its patented applicator and the movements performed during application; and refreshing, due to the cooling effect of the eye contour serum and the zamak massaging head. The 9 signs of aging identified by Dior*** appear corrected after the very first massage, for a visibly redefined eye contour.
****** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included. The remaining 8% have been carefully selected to optimize the formula’s performance, sensory appeal and stability.
******* Tested on Asian and Caucasian skin.
Ingredients
#15323 AQUA (WATER) , GLYCERIN , PROPANEDIOL , NIACINAMIDE , BUTYLENE GLYCOL , DIGLYCERIN , POLYGLYCERIN-3 , BORON NITRIDE , AFRAMOMUM ANGUSTIFOLIUM SEED EXTRACT , PAEONIA LACTIFLORA ROOT EXTRACT , LILIUM CANDIDUM BULB EXTRACT , JASMINUM OFFICINALE (JASMINE) FLOWER EXTRACT , AVENA SATIVA (OAT) KERNEL EXTRACT , SACCHAROMYCES CEREVISIAE EXTRACT , SECALE CEREALE (RYE) SEED EXTRACT , ASCORBYL GLUCOSIDE , ADENOSINE , SODIUM TOCOPHERYL PHOSPHATE , PALMARIA PALMATA EXTRACT , HYDROLYZED SOY PROTEIN , ALCOHOL , XYLITOL , CHLORPHENESIN , PARFUM (FRAGRANCE) , HYDROXYACETOPHENONE , CI 77891 (TITANIUM DIOXIDE) , SODIUM HYDROXIDE , SODIUM SURFACTIN , PYRUS CYDONIA SEED EXTRACT , SODIUM BENZOATE , BIOSACCHARIDE GUM-2 , 1,2-HEXANEDIOL , SODIUM ACETYLATED HYALURONATE , SODIUM METABISULFITE , POTASSIUM SORBATE , TREHALOSE , PENTYLENE GLYCOL , CARBOMER , ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER , MICA , CAPRYLYL GLYCOL
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
See more...
Rated 5 out of
5
by
MissM from
The Best Eye Serum
My go to Eye Product. I love the metal applicator which is cooling and easy to apply the serum.
Date published: 2025-07-06
Rated 5 out of
5
by
Carron from
Love it
Purchased a few weeks ago. And am loving how it is making under eyes feel. It’s nice and cooling with the applicator
Date published: 2025-05-11
Rated 5 out of
5
by
Karen Cal from
Fabulous serum with fabulous applicator!
The applicator alone makes this a must have eye serum, it is so refreshing and cooling. It also smells divine as all with all Dior beauty products.
Date published: 2025-04-21
Rated 5 out of
5
by
Mojie from
Best eye cream
Best eye cream, love that the tip has applicator making it easy to use. I will definitely recommend it
Date published: 2025-04-08
Rated 5 out of
5
by
Juliehly from
My eyes look brighter, less tired and less puffy.
My eyes were looking tired due to illness. This eye serum is easy to apply, sinks in quickly without leaving a residue. After 2 weeks I started to notice a difference. My eyes look brighter, less tired and less puffiness. I look like I’ve had a good nights sleep now every day. I will keep this as my daily eye product from now on.
Date published: 2025-02-25
Rated 5 out of
5
by
MrsAnna from
A must have
I purchased this eye serum a little over 2 months ago. I tried many eye serums even from Dior but this is truly exceptional. I saw the effects in a week.
Date published: 2024-12-17
Rated 5 out of
5
by
The Real Miss Dior from
Yeuxthful!
Always love this product. I switch it up with the cream when needed. The tool lifts and cools reducing puffiness while the serum itself helps to improve the appearance of my skin texture and dark circles.
Date published: 2024-12-02
Rated 5 out of
5
by
Seasidefairy from
Best Eye Serum Ever
I repeat buy this serum as I find it very comfortable to use and very effective on my aging skin!
Date published: 2024-08-30
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