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Color WowPurple Toning Foam - Color correcting Foam
Product Description
Color Wow Purple Toning Foam is a 2-in-1 product for blonde hair. It instantly neutralizes yellow and brassy tones in blonde, grey and white hair. Enriched with rosin (a plant substance) and lavender, it lightly colours the hair without staining hands, clothes or towels. In addition to prolonging the vitality of your colour, this miracle product adds volume and elasticity to the hair for easy styling. Your hair is supple, soft and shiny. Alcohol free, paraben free, sulfate free, crueltly free, vegan.
Directions
After your shampoo and conditioner routine dry your hair. Once dry, apply to coloured areas or your entire head of hair. The lighter your hair, the drier it should be. Leave the product on for a few moments and then style as usual.
Ingredients
WATER (AQUA), VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, DIAZOLIDINYL UREA, METHYL HYDROGENATED ROSINATE, BENZALKONIUM CHLORIDE, FRAGRANCE (PARFUM), PANTHENOL, PPG-5-CETETH-20, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, AMODIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, LINALOOL, CI 60730 (D&C VIOLET NO 2).
This list of ingredients may be subject to change, please consult the packaging of the product purchased.
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Rated 5 out of
5
by
Linda H. from
Purple toning foam
Easier to use than purple shampoo, less messyToned down any brassiness in my hair
Date published: 2026-04-12
Rated 5 out of
5
by
Becca H. from
Fab product
I’m a blonde who hates brassy tones. I have tried so many purple shampoos from many different brands, which have always left my hair far too ashy. This product is amazing. The soft lilac in the foam just takes the edge off the brass. I love that it can be used on wet or dry hair so you can control clearly how much you are toning down the brassiness. Truly revolutionary. Also for those blessed with fine hair who struggle with products too heavy, well this won’t weigh your hair down or make it sticky.
Date published: 2026-04-11
Rated 3 out of
5
by
Michele S. from
Colour control foam
Definitely takes brassiness out of hair however texture after drying feels like it has a coating on it
Date published: 2026-04-08
Rated 1 out of
5
by
Beryl H. from
Very drying.
I use 5 other products from WOW and love them all. Unfortunately the purple toning and styling foam made my hair very dry and dull. I had to rinse it out and apply conditioner to get a comb through my hair. A waste if money and would not recommend.
Date published: 2026-04-06
Rated 1 out of
5
by
Sarah from
Disliked
No difference to tone of my hair and left it feeling tangled and straw like
Date published: 2026-02-22
Rated 5 out of
5
by
Cath G. from
Super mousse!
Lightweight lilac mousse, not too intense but takes the brassiness off my blonde hair, but also leaves my natural curls bouncy and soft . Conditions as well, bonus!
Date published: 2026-01-21
Rated 1 out of
5
by
Lisa M. from
Left me hair dull
After one use I thought this product made my ash blonde hair dull.
Date published: 2026-01-08
Rated 1 out of
5
by
Allison F. from
Disappointed
I bought this styling foam as I have naturally grey hair that tends to go brassy around the hair line but using purple shampoo can leave a lilac tone. I had hoped the foam would tone down the yellow tones but it doesn't and if anything it leaves more of a lilac hue than purple shampoo does. Very disappointed unfortunately.
Date published: 2026-01-06
Does anybody else find when using this it causes a layer of melted crap on their hair straighteners? Which then feels like it is burning their hair?
Hi,
We need few more details from you.
Please contact us on care@sephora.co.uk so we can advise you on this.
Thanks.
Date published: 2024-06-19
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