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Urban Decay Eyeshadow Primer Potion 10ml
For indestructible, all-day eyeshadow, Urban Decay’s legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.
Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pale nude shimmer).
The gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Benefits:
- UK’s #1 Premium Eyeshadow Primer*
- No creasing
- More vibrant colour
- Smoother application
- Paraben-free
Tips:
Smooth on a touch of Urban Decay Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear Eden or Minor Sin alone for a subtle neutral look.
*Source: The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Vegan.
Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pale nude shimmer).
The gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Benefits:
- UK’s #1 Premium Eyeshadow Primer*
- No creasing
- More vibrant colour
- Smoother application
- Paraben-free
Tips:
Smooth on a touch of Urban Decay Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear Eden or Minor Sin alone for a subtle neutral look.
*Source: The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Vegan.
Directions
Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power.
Ingredients
Original :Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).
Minor Sin :Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau)
Sin :Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate.
<+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)>.
+Offer
FREE Loves Set when you spend £25 on Urban Decay.*
This set contains:
- Urban Decay All Nighter Setting Spray 15ml
- Urban Decay Perversion Mascara 3ml
- Urban Decay Vice Lipstick 3.4g
- Urban Decay Stay Naked Foundation card 9 shades
*One free gift per order. Valid until the 5th of May. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £25 or more worth of Urban Decay products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
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Rated 4 out of
5
by
Naomi from
Works well
This is generally a very good product and keeps my eyeshadow for longer than without but I do think the results depend on your skin type. If you have naturally drier eyelids, it will work better than if you have oiler eyelids!
Date published: 2025-04-06
Rated 1 out of
5
by
Maria from
Greasy mess
Idk what's wrong with it it's so greasy maybe its a bad batch
Date published: 2025-04-01
Rated 5 out of
5
by
Adela from
Good
Really good, i didn’t expect it. I would buy it again
Date published: 2025-03-15
Rated 5 out of
5
by
An-Magritt from
Excellent eyeshadow primer
Excellent eyeshadow primer. Kept the eyeshadow on my oily eyelids all day. Can definitely recommend.
Date published: 2025-03-07
Rated 2 out of
5
by
Jessica from
Average
I had high hopes for this primer but am quite disappointed. It feels quite wet on my eyelids and I don’t like the applicator - I either get loads out or none at all! My eyeshadow definitely goes on a lot nicer but still settles in my crease very quickly. Overall not worth the money.
Date published: 2025-01-14
Rated 5 out of
5
by
Nikki from
Amazing
My eyeshadows are finally staying on my hooded eyelids :D
Date published: 2025-01-08
Rated 5 out of
5
by
Joanna from
Beauty staple
Beauty staple- never not without this in my kit. Have been using for what seems about 20 years. Ensures liner and shadow sticks.
Date published: 2024-03-04
Rated 5 out of
5
by
M H K from
Excellent
Easy to apply and helps eyeshadow to stay on uncreased all day
Date published: 2024-02-21
Is this suitable to also use underneath my eyes as a base for illuminator / concealer to help this stay put / not crease?
I would not personally recommend this (except perhaps immediately beneath the eye on the lower lid as part of a more dramatic smoky eye look) I think it might be too thick if used under flesh coloured make-up.
Date published: 2023-05-24
