Express all of you

In case you missed it, Sephora is here and to mark our arrival we’re celebrating the unique beauty of the UK - rebellious by nature it follows no ‘one size fits all’ model when it comes to identity. Inspired by the living tapestry of cultures and chameleonic approach to style and beauty that make it so special, this is a moment to hero the UK and our place within it. We are so excited to be here and we invite you to take this journey with us as we encourage you to unleash your beauty power, now and always.

Breaking down binaries, Danni’s looks are a fluid and ever-changing expression of self: bare, bold, conceptual and always authentically beautiful. When it’s all about fresh faced fun, think skincare plus a juicy lip like the softly plumping Tarte Maracuja Lip Gloss. When rebellion is calling, punk spirit comes from boldly lined eyes with a burst of pigment from SEPHORA COLLECTION Colourful Mono Eyeshadow in 80s Vibes. When you want to see life through a dreamy rose tint, go for the glitter lid with Danessa Myricks Inifinite Chrome Flakes in Cupid, finished off with lashings of ILIA Fullest Volume Mascara.

"I would describe myself as trans, joyful and expansive. I find a lot of beauty in people who are authentically and genuinely themselves."

Fun, fierce or fabulous all Nikkita’s moves are signature, maybe because she’s a dancer or maybe because she embraces exactly who she is. When the vibe is go bold or go home, the liner takes it all.  Float sky high with SEPHORA COLLECTION Colour Block Liner in Pool Party or work wet and dry techniques with the Huda Color Block Obsessions Palette in Blue & Green for a bolt of brilliance. When glamour comes naturally, the Tarte Shape Tape Ultra Creamy Concealer is the ultimate go-to along with the iconic ILIA Multi Stick, for lips cheeks and eye, to highlight or give a touch of colour.

"Beauty is something you feel. I think it's something that you create, from yourself and others around you."

Iconic at every angle, Philomena unapologetically moves from pretty to powerful and everything in between. When giving bare beauty, SEPHORA COLLECTION All Day Hydrator and the ILIA Balmy Gloss Tinted Lip Oil are the dynamic duo of choice. When eyes are the window to so much soul, it’s the SEPHORA COLLECTION Wishing You Palette, with 16 enigmatic pans there’s a shade for every combination of you. And, because sometimes you need to pay those lips service – turn once again to SEPHORA COLLECTION Outrageous Plump Effect Gloss in Pink Pout.

"I find a lot of my identity in my hair. I have 4C hair, so I often use different African traditional hairstyles, like threading or knotting. It’s a big part of who I am."

Sweetness is anything but Rebecca’s weakness- there is power in all her expressions, no matter how soft or subtle. Effortless in her own skin, Rebecca loves a natural look that allows the brows and freckles to shine. Enter the ILIA Super Serum Skin Tint with SPF 40 for a light and dewy coverage. Complimenting a big bouncy blow dry? Turn up the drama with the Tartelette™ juicy Amazonian clay palette and a smoked-out eye look with fire. Rocking a classic (for a reason) red lip? Do like our girl and reach for SEPHORA COLLECTION Creamy Lip Stain in the original 01 shade.

"I used to copy everyone else and follow the trends with makeup. Now I'm just kind of who I want to be, I feel like I'm my own person now."

Do like Denise and embrace your soft and strong sides. Naturally brilliant with the help of SEPHORA COLLECTION Vitamin C+E Ultra Glow Serum, once the base is aced, it’s all about those extra pops. Dreamy or daring, the Tarte Tartelette™ In Bloom Palette ensures all eyes are on you – don’t forget a swipe of SEPHORA COLLECTION Outrageous Curl Mascara. Saving your blushes for something special? It must be the Makeup by Mario Soft Pop Blush Stick. When the mood is powerful, or when you’re willing it to be, reach for instant confidence with a red lip that really gives. For us it’s the ILIA Beauty Colour Block Lipstick in Tango.

"I only look forward, never back. I've never been scared of ageing. I embrace who I am and getting older."