Since 2005, we’ve been one of the leaders in clean, feel-good SPF that makes sunscreen a daily essential you’ll love to wear.

Our founder, Holly Thaggard, becameobsessed with SPF when her close friend was diagnosed with skin cancer at age29. She learned it was one of the most common types of cancer, and one of theeasiest and most effective ways to help prevent it was just wearing sunscreen.

So, more than 20 years ago, she set outto change the way the world thinks about sunscreen and create a brand newcategory of beauty. Today, we’re dedicated to developing efficient, feel-goodformulas that offer unique solutions for all skin types, tones and routines.